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4 Step Design to Master Your Businesses’ Sales Funnel
The sales funnel is a necessary part of any business venture – online or off. You have to know the path you’re going to take customers on from start to finish, so you can build the steps and process to get them there; and so you can know where any customer or lead is at…
Explaining Newsjacking and How to Use it For Your Branded Content
Breaking news happens all the time – just not always in your industry. But, when it happens in your industry, you don’t have to be the first to break it to get benefit from it. Anything that happens in an industry remotely related to your business can be used to your advantage – either through…
PPC Beyond Google AdWords: Worth the Investment?
When it comes to pay per click (PPC) advertising, the first thing most marketers think of is Google AdWords. And that’s okay, because it works. And it works well, if you know how to optimize the campaign to get the best possible result. (See my post about keyword tiering if you’re looking for a new…
3 Steps to Creating Effective Ads With Instagram Stories
Whether you’ve been advertising on Instagram for a while and you want to explore the option to advertising in the Stories format, or you want to get started with Instagram advertising for the first time, I’ve written this guide for you. Ads in Stories vs. Standard Instagram Ads Instagram Stories ads display between stories…
The Psychology of Calls to Action
Every piece of content you write is aimed at getting readers… but having people read your content isn’t enough to sustain your business. To get that content earning revenue means your content must entice readers to take action. You no doubt know how important the call to action (CTA) is, but not all CTAs are…
The Basics to Navigating a Social Media Presence for CEOs
Businesses have long known they have to be on social media if they want to connect with current and potential customers. Many companies have a dedicated social media person or department, managing all the social content and customer service, yet only a fraction of those businesses have a visible CEO on those same platforms. One…
6 Tools to Help You Master Pinterest Analytics for Your Brand
Pinterest took the internet by storm when it launched in March 2010. Some would say it was the beginning of the end for predominately text-based content, as many other image-centric platforms have since rose to popularity. Just two years after it hit the scene, it was considered the third most popular social network in the…
A Complete and Comprehensive Guide to YouTube Advertising
YouTube is no doubt one of the largest search engines – just right behind Google, which makes sense because Google owns it. With more than a billion users on the platform, there’s a wealth of marketing opportunity out there. And, since it blends seamlessly with Google AdWords, it’s easy to manage from within the platform….
6 Tips to Using Pop-Ups Without Harming Your SEO
If you’ve been in the SEO game for any length of time, you’re no stranger to Google changing things up on all of us. As they constantly strive to improve the user experience for their customer base, they’ve forced many websites to do the same. One of the recent updates cracked down on the use…
Is it Time to Rethink Your Display Advertising Campaigns?
Do you know how many websites your company is advertising on every month? Do you know how much you’re spending on those display ads? What if I told you that you could dramatically decrease the number of websites displaying your ads, without seeing a decrease in results? That’s exactly what JP Morgan Chase has recently…
9 SEO Mistakes That Will Ruin Your Content Marketing Strategy
9 SEO Mistakes That Will Ruin Your Content Marketing Strategy: Common SEO mistakes detrimental to content marketing include neglecting keyword research, ignoring mobile optimization, and overlooking meta tags and descriptions. Duplicate content, slow website speed, and not optimizing for user experience harm rankings. Neglecting local SEO, backlink quality, and disregarding analytics insights can also significantly…
How to Find the Right Social Media Management Software
Failing to thrive on social media is one of the greatest hurdles business owners face. It’s time consuming, and as soon as you get it figured out, the rules change and either you need to learn how to use a new social media platform or, thanks to new features or a new algorithm, you need…
156 Digital Marketing Statistics You Must Know for Success
Digital marketing statistics guide your strategy, offering insights into consumer behavior and market trends. They help tailor your efforts for maximum engagement, ensuring resources are efficiently allocated. By understanding these metrics, businesses can create targeted campaigns, optimize their online presence, and stay ahead of the competition. Essentially, they empower decision-making with data-driven clarity, enhancing the…
Single Page Websites and SEO, Explained
Single page websites have become popular among minimalist entrepreneurs, product announcers, and newcomers to the world of websites. The idea is a single page website is easier to maintain while the entrepreneur is doing their work. Some of these people are often offering services that are a little more in-depth than something that you can…
9 Content Marketing Mistakes You Can’t Afford to Make
Content marketing is one of the most effective forms of online marketing today. In a world where 200 million people are using ad blocking software, traditional display ads just aren’t as effective as they used to be. When you consider that content marketing costs 62% les than outbound marketing, yet generates three times the leads,…
Why You Need to Utilize NAP to Master Local SEO
NAP doesn’t refer to the short sleep you love to take in the afternoon, but instead stands for Name, Address, and Phone number. It is a critical piece of the local SEO puzzle, and without it, you will have a hard time getting a business to rank well. Search engines use the NAP information to…
How to Start a YouTube Channel for Your Business
YouTube, the Google-owned video network, is about more than funny videos and attempting to improve SEO signals. The network is a great way to connect to and engage with people in your audience, since it has more than a billion users. That’s more than 33% of everyone on the entire internet. Every day, people are…
What to Look for in a Social Media Manager
If you’ve decided it’s time to hire a social media manager, not just any person will do. It’s tempting to ask someone who’s already working for you to take over the responsibilities for you, but that isn’t a good idea. You’ll likely overwhelm them with work, especially because social media management is more complex than…
A Timeline of Facebook’s Acquisitions
A Timeline of Facebook’s Acquisitions: Facebook’s acquisitions timeline includes notable purchases like Instagram in 2012, enhancing its photo-sharing capabilities, and WhatsApp in 2014, expanding into messaging. Oculus VR in 2014 marked its entry into virtual reality. These acquisitions reflect Facebook’s strategy to diversify services, stay technologically ahead, and maintain dominance in social media and digital…
Time Saving Tricks for Social Media Managers
While most people use social media to chit chat with friends, share funny memes, take quizzes, and kill time, it’s literally your job. And because there are so many clients, and so many platforms – metrics to check, content to curate, comments to respond to, posts to schedule, images to create, and a community to…
7 Content Marketing Hacks to Help B2B Marketers
When it comes to B2B, content marketing is an entirely different beast than for the B2C market. Of course, the purpose remains the same – you want to create content that draws in a bigger audience for your business, content that strengthens your brand, and ultimately increases your leads and sales. The only thing that…
A Timeline of All of Google’s Acquisitions Since 2001
Google’s acquisition timeline since 2001 features key purchases like Android in 2005, pivotal in mobile OS; YouTube in 2006, expanding into video sharing; and DoubleClick in 2007, enhancing online advertising. The acquisitions demonstrate Google’s strategy to expand its services, invest in new technologies, and strengthen its position as a tech giant. Google got its start…
Does Web Hosting Influence SEO?
Web hosting is an integral piece of the online business and marketing puzzle. Without it, you don’t have a way to get your website online. But, because it gives your website a place to live on the internet, it may have a small impact on your search engine rankings. Does that mean you should choose…
Twitter Hack: Creating RSS Feeds from Twitter Activity
Most people know how to search Twitter to find a profile or a hashtag, but thanks to more advanced features, it’s possible to get a great deal more data from the social media platform. In this guide, you’ll learn how to use advanced search features to zero in on information you can use to improve…
The One-Two Punch That Will Help You Master SEO in 2017
Let’s get one thing out of the way: despite what trendy social media experts might have you believe, social media marketing is not the new SEO. Search Engine Optimization and social media marketing exist on two different ends of the spectrum, with very little overlap. Social media marketing is all about, well, being social. It’s…
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