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Facing a Writer’s Block Meltdown? Try These 14 Blog Content Hacks
It happens to the best of us from time to time – writer’s block for blog content. Even if you’re on top of your strategy and you have an editorial calendar planned out month’s in advance, you’ll eventually reach a point where you’re lost for what to write about – where you feel like you’ve…
Foolproof Ways to Adapt Social Media Content Across Channels
It may be easy to create a single message to share across your social media channels – but that is far from being an effective way to reach your audience. There are several social networks people use – and all of them have a different “hook” to get their attention. Simply crafting a message and…
The Ultimate Guide to Building Buyer Personas for Your Business
Think about it – when you’re trying to buy the perfect anniversary gift for your spouse, or the perfect gift for your best friend, you can see them in your mind as you’re shopping. You can see what they want and what they need, the things they’d most likely be interested in, what they love,…
Clicks Mean Nothing – Focus on Engagement
I know that’s not what you wanted to hear – I see you over there, beaming from ear to ear because this month’s page views were 200% higher than they were this time last year. I’m not here to rain on your parade – but I’m here to let you know you may want to…
Dissecting an Effective Outreach Campaign
To build an effective outreach campaign, you must first look at the big picture. It can be tempting to think you know where you’re going and how you’re going to get there, but moving too quickly, skipping steps, or worse, starting in the middle, can spell doom for any outreach campaign. The Brain: A…
9 Content Curation Tools to Fill Your Social Calendar
The Rule of Social Media, as varied as it may be depending on the source, always says you should never focus on tooting your own horn too much. Yes, you want to use it to share news about your company and new products or services, but ultimately, your social media channels are a platform to…
6 Steps to a Flawless Digital Marketing Strategy
Crafting a digital marketing strategy is difficult work, whether you’re a new or seasoned marketer. What worked in the past may not work now, and with constant market changes – the addition of new platforms, algorithm adjustments, and more competition – nothing is a guarantee of success right out of the gate. But, just because…
Sachs Marketing Group Moves Into Our New 5,700 Sq. Ft. Office
We are Sachs Marketing Group, an award-winning SEO company. We’ve outgrown our modest 1,500 sq. ft. office and recently moved into our new 5,700 sq. ft. office in Westlake Village, CA. We absolutely love our new space and wanted to share a quick walk-through overview with our followers. Please watch the quick video below:
5 Essential Pinterest Marketing Tips for Businesses
Are you unsure if Pinterest marketing will work for your business? Interested in ways to make the social network help you get more exposure? By digging a bit deeper and going beyond the obvious uses for Pinterest, you can use it to expand your social presence and attract new leads. In this article, you’ll discover…
Ultimate Guide to Repurposing Content
Chances are, the majority of your blog is dedicated to text-based blog posts with images included throughout. And while that’s a good place to start – your blog can be more than that. Including other types of content, even if it’s based on the same basic topic ideas, can help you reach more people, expand your blog identity, and…
10 Psychology Hacks to Market Smarter
Part of me always wanted to go into psychology, but I decided spending 12 years in school to earn a Ph.D. was a lot – and I wasn’t sure I could handle my own issues, let alone help countless others with theirs. The mind and the way it works has always fascinated me, so it’s…
Decoding Search Engine Speak: Friendly vs. Optimized
In online marketing, a lot of terms are thrown around. Some are easier to understand than others, and some are used interchangeably when they don’t mean the same thing. In search engine optimization (SEO), two common phrases – search engine friendly and search engine optimized – are often used in place of each other, but…
13 Ways to Improve Instagram Advertising
Instagram is one of the most popular social networks, reaching more than 400 million users in less than five years after the launch. That’s more than Twitter and Snapchat. Now that the Instagram advertising platform is available for everyone, it’s a particularly useful way to connect with potential customers – especially Millennials – and grow…
Top SEO Firms in Los Angeles by Clutch
Clutch names Sachs Marketing Group one of the top SEO firms in Los Angeles for the third time this year! What does it take to attain a perfect rating from clients looking for a team of SEO professionals, web strategist, content writers, graphic designers, web developers, programmers, and coders to meet their digital marketing…
9 eCommerce Platforms Compared
If you’re looking to sell online – there are no shortage of services to assist you. Here’s a look at nine options to choose from. Some ecommerce platforms are better suited toward beginners who have only a handful of products to sell, while others are highly robust with nearly limitless capabilities. Shopify As one…
Ads in Cars – Future of Digital Marketing
Ads in cars – In a world where everyone is constantly on-the-go, and mobile internet usage has overtaken the desktop, it makes sense to take the future of digital marketing to the next place we’re always connected – our vehicles. Americans spend an average of more than 17,600 minutes driving every year, breaking down to…
8 Reasons Why Snapchat is Awesome
Snapchat, the social network built on sending photos and videos to friends, that will self-destruct within 10 seconds of the time they are viewed. It also includes a chat function, much like Facebook messenger. Users also have the option to create a Snapchat “story”, which is nothing more than a 24-hour collection of photos and…
Too Much Content Marketing?
Content marketing is an important part of online marketing these days with 88% of B2B marketers using it as part of their overall strategy. Content marketing costs 62% less than outbound marketing, but generates three times as many leads, and conversion rates that are nearly six times higher, making it a cost effective way to…
11 Tips to Increase Facebook Engagement
In the early days of social media, there was major focus on the number of fans you had, which lead to an onslaught of craziness where people thought it was a good idea to buy fans. (If you don’t know why that’s a bad thing – I talked about it in this post. There’s…
Top Annoying Social Media Habits to Avoid
These days, having a stellar social presence is essential for online business growth, but simply creating profiles, getting followers, and posting whatever you want, whenever you want, isn’t enough to get there. There must be strategy, of course, but even when you operate within a strategy, there are a few things you can still…
Influencer Marketing 101
When you’re just starting out with your business, it can be hard to get eyes in front of your content. That’s where influencer marketing (connecting with influencers in your niche) can be highly beneficial. These influencers already have an established expertise and following, so building relationships with them can be just what you need…
Eric Sachs on EntHead
Eric Sachs joined host Matthew Gonzalez on EntHead to discuss building your client base with digital marketing, and the importance of trust and transparency. In this 28-minute episode, Eric and Matthew discuss: Conversion optimization How to strengthen your reputation with transparency and digital presence The importance of looking ahead and adapting as fast as your industry…
How to Leverage Social Media for SEO
Social media development isn’t a Google ranking factor, simply because anyone can create a social profile on any number of networks at any time. A mere social presence would mean everyone would rank highly, but with the number of spam accounts out there offering zero value, it’s easy to see why the search engines…
Local SEO Tactics for Brick and Mortar Businesses
Suppose you’re a brick-and-mortar business that serves one or more local areas. In that case, the traditional search engine optimization (SEO) approach won’t deliver the same impactful results you’d see if you were marketing on a national level. By using geographical keywords, and local SEO, you’re alerting search engines that your business is relevant to…
Building Strong Relationships with Transparency
You may think the keys to business success are quality products and services, or good marketing and promotion. The real key to success? Strong customer relationships. And one of the best ways to foster these relationships is through transparency. Keep Your Word Whatever promises you make your customers, be sure you can hold to your…
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