Eric Sachs

SEO virtuoso, CEO @Sachs Marketing Group. Focused on being of service to business owners - helping to better position them in the eyes of their audiences.

How to Turn Email Subscribers into Paying Customers

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You can turn email subscribers into paying customers by sending personalized welcome emails, creating targeted and automated email sequences, segmenting your list, offering exclusive deals, incorporating testimonials, and consistently delivering valuable content that resonates with your audience’s needs and interests. Email subscribers are valuable leads, but without proper engagement and incentivization, they remain just that … Read more

7 Copywriting Formulas and their Powerful Benefits

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There are many benefits of using copywriting formulas. They provide a structured approach to creating compelling content, ensuring that the message effectively grabs attention, builds interest, and prompts action. These formulas save time, boost consistency, and are tried-and-true methods for improving engagement and conversion rates in marketing campaigns. In the dynamic realm of digital marketing, … Read more

How to Improve Website Performance

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Improving website performance involves optimizing images and media files, minifying HTML, CSS, and JavaScript code, and reducing HTTP requests. Implementing browser caching, using a Content Delivery Network (CDN), and ensuring mobile-friendly, SEO-optimized design also enhances performance. Upgrading web hosting can further improve server response times. In an era of instant gratification, the performance of your … Read more

Why is Web Design Important?

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Web design is important because it creates the first impression of your business for online visitors. A well-designed website ensures a user-friendly experience, builds trust, and reflects your brand identity. It plays a significant role in search engine optimization, which is essential for driving traffic to your site. In today’s digital landscape, having a website … Read more

How to Create a Social Media Content Calendar

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To create a social media content calendar, audit your social networks and content, select your social media channels, set goals, and define a posting schedule. Next, fill your social media content calendar with ideas, create your content, and schedule posts.  A social media content calendar is an essential tool for any individual or business looking … Read more

16 PPC Advertising Tips for Small Businesses

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Looking for some helpful PPC advertising tips for small businesses? We’ve got you covered! Running effective PPC campaigns requires a good amount of time and energy to evaluate performance and adapt, all while managing your budget so your ads produce a positive ROI. Fortunately, we have 16 PPC advertising tips to help you get started. … Read more

10 SEO Tips for Local Business Websites

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SEO Tips for Local Business

Want to increase the visibility of your local business website so it appears when people search for keywords from a certain location?  Local businesses often struggle to make their presence felt in the online space. The competition is fierce, and without an optimized online presence, it’s hard to be noticed by potential customers. The absence … Read more

How to Increase Brand Awareness through Digital Marketing

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How to Increase Brand Awareness through Digital Marketing

In today’s fast-paced digital world, businesses often struggle to make their brand stand out amongst the sea of competitors. Building and maintaining brand awareness is challenging, especially when consumers are constantly bombarded with information. A lack of brand awareness can lead to missed opportunities, lower customer loyalty, and ultimately a decline in revenue. Without brand … Read more

How to Increase Online Visibility for Your Business

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How to Increase Online Visibility for Your Business

A business can increase online visibility by optimizing its website for search engines, creating valuable and relevant content, maintaining an active presence on social media platforms, and using email marketing effectively. Additionally, online advertising, including PPC and social media ads, can boost visibility by reaching a larger, targeted audience. In today’s competitive digital landscape, many … Read more

How Can Email Marketing Fuel Your Overall Inbound Strategy?

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how can email marketing fuel your overall inbound strategy

Email marketing fuels your overall inbound strategy by enabling targeted communication with your audience, nurturing leads, driving website traffic, and increasing customer engagement, ultimately resulting in higher conversions and a boosted return on investment (ROI). For every $1 spent on email marketing, $44 is made in return. That’s a 4400% ROI! With that in mind … Read more

How to Turn Instagram Followers into Customers

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How to Turn Instagram followers into Customers

Business owners can effectively turn Instagram followers into customers by developing a social media marketing strategy that leverages the power of engaging content, developed audiences, and targeted advertising campaigns on the platform. As one of the most popular social media platforms available today, Instagram is a great place to reach a wider audience, connect with … Read more

Why Local SEO is Important for Your Business

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Are you a small business owner looking to expand your reach, drive more customers, and ultimately increase your revenue? If so, local SEO may be the key to unlocking that potential. Local SEO, or Search Engine Optimization, is a targeted approach to improving your business’s visibility in search results, specifically focusing on customers in your … Read more

What Are SEO Services & What’s Included?

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what are seo services

If you’re struggling to attract traffic to your website, you may be interested in hiring a digital marketing agency that offers professional search engine optimization (SEO) services. A strong online presence is more important than ever in today’s competitive digital landscape. Search engine optimization (SEO) is critical in helping businesses rank higher in search results, … Read more

How to Supercharge Your Social Media Marketing Strategy

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social media marketing strategy

Are you tired of your social media marketing efforts failing to deliver the results you desire? Have you been struggling to gain traction and engage your target audience effectively? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! In today’s hyper-connected world, social media has become … Read more

10 Benefits of ChatGPT in Digital Marketing

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The Benefits of ChatGPT

The benefits of using ChatGPT in digital marketing include automated, efficient content creation, optimized social media strategies, and personalized newsletters, among other advantages. This technology not only saves time but also enhances the quality of various digital marketing channels. Digital marketing is a dynamic field that requires a lot of creativity and time—two things that … Read more

Social Media Marketing for Addiction Treatment Centers

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Social media marketing for addiction treatment centers is competitive and challenging. Whether you’re hoping to help more people or opening a new location, it’s essential to understand how social media can help you. In this article, you will discover everything you need about social media marketing for addiction treatment centers. Social Media Marketing for Addiction … Read more

Digital Marketing for Real Estate Professionals

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digital marketing for real estate

In today’s increasingly digital world, having a solid online presence is crucial for businesses across all industries. This is especially true for real estate professionals who rely on effective digital marketing strategies to attract and retain clients. Digital marketing for real estate professionals can expand reach, establish trust, and help you close more deals.  In … Read more

Women’s History Month Social Media Ideas

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women's history month social media ideas

Looking for Women’s History Month social media ideas for your social media strategy? Women’s History Month is an annual celebration every March to recognize the vital role of women in shaping history and contemporary society.  It is an opportunity to highlight the achievements of women throughout history and raise awareness of the challenges and inequalities … Read more

14 Valentine’s Day Marketing Ideas

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Looking for Valentine’s Day marketing ideas for your business? Valentine’s Day is a holiday that presents an opportunity for businesses to connect with customers and drive results through targeted digital marketing campaigns.  A successful digital marketing campaign leverages multiple channels and strategies to reach customers and promote products and services. This can include identifying the … Read more

Search Engine Optimization (SEO) for Drug Rehabs: Maximizing Your Online Presence

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SEO for drug rehabs

Search Engine Optimization (SEO) for drug rehabs involves optimizing a rehabilitation center’s website to improve its visibility in search engine results. This process includes using relevant keywords, enhancing site structure, and creating quality content. Effective SEO strategies help these centers reach individuals seeking addiction treatment, enhancing their online presence and accessibility. Are you struggling to … Read more

How to Grow Your Business on Instagram in 2023

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how to grow your business on instagram

If you’re like many business owners, you may be wondering how to grow your business on Instagram … or even if it’s possible these days. Instagram is one of the fastest-growing social media platforms, with over 1 billion active users and counting. Instagram offers businesses a unique opportunity to connect with potential customers, build brand … Read more

Digital Marketing for Law Firms (And How to Get More Clients)

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Digital Marketing for Law Firms

The legal industry has been slow to adopt digital marketing strategies compared to other sectors, but the trend is changing rapidly. With the increasing competition and the need to reach a wider audience, law firms realize the importance of having a strong online presence. Digital marketing can help law firms reach potential clients, increase brand … Read more

What is Digital Advertising?

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what is digital advertising

Digital advertising is an umbrella term for promoting products and services on the Internet. While there is a nigh-infinite number of ways to do so – from extremely inefficient and ill-advised practices like spamming 11-year-old forum posts with links to your product to tried-and-true methods – most digital advertising can be boiled down into paid … Read more

Why is Social Media Important for Your Business?

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why is social media important for your business

Social media has proven to be the Internet’s “killer app” – the application that drove mass adoption across populations all over planet Earth, making it the world’s most influential invention since the printing press and putting social media marketing on the same pedestal as global relevance and saturation as televised news and public radio.  So, … Read more

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