Video content is pulling more and more weight in the field of digital marketing, as it becomes easier than ever to post, host, and consume. Between the astronomical rise of TikTok and the success of YouTube Shorts, not to mention other popular forms of short-form video content, it’s become clearer over time that at least … Read more
Instagram carousels are not a new feature, and were first introduced to Instagram in 2017. So why bring them up now? They’ve regained relevance in 2022 because of engagement trends, signaling a change in how users on Instagram are behaving and consuming content. While the rule of social media marketing is often that content is … Read more
When Facebook first launched in 2004, no one had any idea of the scope it would have just a decade later, or the way it would participate in a societal shift towards digital platforms and new social technologies. In an effort to preempt future technologies this time, and build on the impact of the platform, … Read more
Facebook’s new tools for businesses signal an exciting development for entrepreneurs leveraging the platform. Facebook’s new tools for businesses aim to enhance customer-business interactions, improve lead generation, and expand audience reach, particularly benefiting small businesses. They offer greater convenience for customers and provide businesses the ability to rapidly respond to feedback, adapt services, and initiate … Read more
There are a few key takeaways for this post, namely: Getting verified can help you distinguish yourself or your brand from the rest of the competition. Getting verified is crucial to combat fake accounts and impostors. The information you use to get verified needs to be up to date. Use as many of your other … Read more
If you were asked “what is Instagram?” and opened with the answer “it’s a photo sharing app”, you’d be forgiven for making a false assumption – or at least, one that the company is hoping to prove wrong in the near future. Opening with new features such as Instagram Shopping, and now the newly updated … Read more
Growing a successful channel on the world’s largest video platform is not an easy feat, and YouTube’s relatively limited analytics features haven’t made it any easier. Some channels seem to explode in popularity overnight, while others languish for years – even with consistent uploads. There are many unknown variables regarding how YouTube recommends and promotes … Read more
Instagram has seen a surge in daily use because of the pandemic, along with the rest of the social media landscape. It has also affected the dynamic and culture of Instagram influencers – and the rise of influence activism and community outreach through social media. Many of these brand-influencer relationships were formed through platforms like … Read more
According to an internal post obtained by BuzzFeed News and a statement from Mark Zuckerberg given at a Congressional hearing earlier in March, Facebook is currently prioritizing the development of an Instagram for Kids, specifically targeting audiences below the age of 13. Instagram’s vice president of product, Vishal Shah, wrote to employees on the company … Read more
“And the cool thing about these guys is that they have really, really, really long trunks.” The first video ever uploaded to YouTube in April 2005 was a simple 18-second clip of entrepreneur Jawed Karim at the San Diego Zoo, filmed in front of an elephant enclosure. Since then, short, viral clips have often defined … Read more
The Clubhouse app is a social networking platform based on audio chat. Users can join virtual rooms to listen or participate in live discussions, ranging from casual conversations to expert panels on various topics. Launched in 2020, it quickly gained popularity for its unique format, enabling real-time, voice-based interaction and networking opportunities, distinguishing it from … Read more
In May, most of the country was used to the idea of working from home, with the understanding that this isolation would be indefinite. Instagram used this to launch its Guides feature, focusing on mental health. Initially, Guides were only available to certain content creators, organizations, publishers, and public figures. It allowed those accounts to … Read more
Likes are a thing of the past. Saves are where it’s at – and brands like yours need to pay attention. Instagram has been testing the removal of likes for a while now, which left brands scrambling, at first, to find a replacement success metric. That success metric is here – the private “saves” metric. … Read more
IGTV ads are a monetization feature on Instagram, allowing creators to earn revenue by including short advertisements in their IGTV (Instagram TV) videos. These ads, typically lasting up to 15 seconds, are inserted at natural breaks in content, offering brands a new avenue to reach audiences. This feature not only benefits advertisers with increased visibility … Read more
LinkedIn Live is a feature on LinkedIn that allows individuals and organizations to broadcast live video content to their network. This platform is ideal for hosting real-time discussions, interviews, and presentations, enabling direct engagement with professional audiences. It’s a powerful tool for thought leadership, brand promotion, and community building, offering interactive elements like Q&A sessions, … Read more
To optimize your Twitter profile for your business or brand, start with a professional, brand-aligned profile picture and cover image. Craft a concise, impactful bio that clearly conveys your brand identity and includes relevant keywords. Utilize pinned tweets to highlight key messages or campaigns. Regularly post engaging content and interact with your audience to build … Read more
There are several questions to boost your social media marketing. Effective social media marketing hinges on asking the right questions. These include understanding your target audience’s preferences, determining which platforms they frequent, and identifying the type of content that resonates with them. Questions about engagement metrics, such as which posts generate the most interaction and … Read more
Here’s what 912 million blog posts tell us about content marketing: Longer posts typically generate more backlinks, a crucial factor for SEO. While most posts don’t receive external links, those with more in-depth research and unique insights do. Engaging headlines and visually appealing formats enhance shareability. These findings underscore the importance of quality, relevance, and … Read more
Twitter offers more support to researchers for accountability. Twitter’s initiative to support researchers reflects a commitment to transparency and accountability. Providing data access helps study platform impacts on public discourse and misinformation. It includes sharing tweet datasets, user engagement metrics, and algorithm insights. This support aids in understanding social media’s role in society and developing … Read more
Making the most of your social media calendar is essential to creating social signals around your brand. Effectively utilizing a social media calendar involves planning content, aligning posts with marketing campaigns and key dates. Regularly updating content types (images, videos, blogs) keeps the feed fresh. Timely engagement with trending topics and audience interaction is crucial. … Read more
Marketing your business beyond social media involves leveraging SEO for organic search visibility, email marketing for direct customer communication, and content marketing to establish thought leadership. Networking at industry events and public relations can enhance brand presence. Collaborations and sponsorships also provide avenues for outreach, and community involvement can strengthen local connections. Social media marketing … Read more
There are several new and upcoming Twitter features you need to know about. Twitter continuously innovates, introducing features to enhance user experience and engagement. Recent and upcoming features include improved algorithms for more relevant content, enhanced tweet analytics for better engagement insights, new ad formats for increased visibility, and advanced tools for combating misinformation. Features … Read more
Social media has been evolving quite drastically over the past decade. In the early days, it was all about MySpace. Facebook, launched in 2004, was limited only to college students and Google+ came and went (RIP, Google+) as Google attempted to take their slice of the pie. What began as a way to stay in … Read more
Understanding social media abbreviations and acronyms is essential for effective communication in an out of your social media marketing department. If you’ve been observing social media conversations, you have undoubtedly seen these acronyms and lingo. We’ve all had that awkward moment when we’re staring at something that we don’t understand. Many of the social media … Read more
In October, LinkedIn announced the global launch of LinkedIn Events. This feature allows members to create, share, and discover professional events. This program hopes to foster offline community building and help members nurture deeper professional relationships. LinkedIn data shows the chances of people accepting connection requests on LinkedIn increases two-fold if they have attended a … Read more