818.889.3232

PPC Trends to Watch for in 2020

Over the last year-and-a-half, we’ve seen developments occurring in the paid search industry from both Google Ads and Microsoft Advertising. So far, the changes have involved audiences, average position, smart bidding, and ad copy. As innovation in digital marketing continues to grow exponentially, smart pay-per-click pros need to be able to keep up with the … Continued

Google Breaks Silence: Top 3 SEO Factors

Google Webmasters has started a new video series designed to dispel SEO myths – called SEO Mythbusting. The first episode debuted May 15th, and in it, Martin Splitt, one of Google’s Webmaster Trends Analyst speaks with his guest about how search engines work. As part of the discussion, he discusses how Google chooses relevant pages … Continued

Why Invest in Both Paid Search and SEO

If you’re not working in the digital marketing space, it’s easy to see why you may believe investing in pay per click, or PPC, paid search campaigns could serve you better than investing in search engine optimization, or SEO efforts. The truth is, they both serve their purpose in marketing your business, and the best … Continued

‘Tis the Season to Optimize Your PPC Campaigns for the Holidays

The holiday season is officially here! Stores were decking the halls with Christmas decorations while the kids were still out trick-or-treating. Thanksgiving-related holiday ads started flooding our inboxes the second the clock struck 12:01 am on November 1st. The festive season is one of significantly LOUD online noise. It seems like the whole world is … Continued

Hiring a PPC Specialist? Here’s What You Need to Know First

Pay Per Click (PPC) can be incredibly lucrative, both for making money outright and in line with a sales or remarketing campaign. But it can also be a pretty high-risk strategy, especially if you don’t fully understand how fast competition can change and what influences your success over time. That’s exactly what drives many entrepreneurs … Continued

PPC Beyond Google AdWords: Worth the Investment?

When it comes to pay per click (PPC) advertising, the first thing most marketers think of is Google AdWords. And that’s okay, because it works. And it works well, if you know how to optimize the campaign to get the best possible result. (See my post about keyword tiering if you’re looking for a new … Continued