PPC Trends to Watch for in 2020

PPC Trends to Watch for in 2020 - Sachs Marketing Group

There are several PPC trends to watch for in 2020. PPC trends focus on automation and machine learning for improved ad performance and efficiency. Voice search optimization becomes crucial as voice-activated device usage rises. Audience targeting is refined, prioritizing user intent over keywords. Video ads gain prominence across platforms. Visual search evolves, offering new advertising … Read more

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