How To Best Utilize Google’s Business Messaging

How To Best Utilize Google's Business Messaging - Sachs Marketing Group

The opportunity to communicate with clients and customers on an individual level from across time zones is not unique to the age of the Internet, but it’s certainly never been as easy or convenient as it is today. Google’s Business Profile (formerly known as Google My Business) has allowed business owners to enable in-app messaging … Read more

Google My Business Is Now Google Business Profile

Google My Business Is Now Google Business Profile - Sachs Marketing Group

Alongside a number of other changes made this year, Google continues to revise and rebrand its toolkit for online businesses and internet retailers by changing Google My Business into the Google Business Profile. While little more than a name change on the surface, a deeper dive into the announcement reveals Google’s long-term plans for Google … Read more

Google Title Tag Changes: What You Need to Know

Google Title Tag Changes: What You Need to Know - Sachs Marketing Group

If you spend a lot of time tracking your webpages and search result rankings, you’re probably familiar with the ins and outs of search engine optimization. It’s complicated, to say the least – mostly because the rules of the game are changing constantly, and often, they’ll change without anyone even noticing for the first few … Read more

Google Integrates with GoDaddy

Google Integrates with GoDaddy - Sachs Marketing Group

Earlier this year, Google announced that it would be working on improved integration of ecommerce platforms into its Google Merchant Center, which allows users and companies to advertise and sell products via Google Search and the Google Shopping tab, and manage the way their inventory appears on Google. On July 13th, it extended that integration … Read more

Google Announces New Ads Creative Studio

Google Announces New Ads Creative Studio - Sachs Marketing Group

News this week is being presented by more than yet another change to the algorithm – this time, Google is making marketing headlines with the development and release of a (sort of) brand new toolkit called Ads Creative Studio. The new toolkit is designed for both creative types and marketers, with the aim of helping … Read more

What is Google FLoC?

What is Google FLoC? - Sachs Marketing Group

Whether you’ve heard of it via headlines in the news, releases by the EFF, or the viral sharing of AmIFLoCed, chances are you’ve heard about Google’s new FLoC initiative at some point this year. FLoC, or the Federated Learning of Cohorts, is part of Google’s larger privacy sandbox, and is an experimental replacement for third-party … Read more

Google’s June 2021 Core Update

Google June 2021 Core Update - Sachs Marketing Group

Google released a new core update earlier this month and has uncharacteristically announced a second update following very closely next month. Google core updates tend to be spaced several months apart, but a statement from Google Search public liaison Danny Sullivan clarified that they originally planned on releasing a single, larger update this month, and … Read more

Google Delays Page Experience Update

Google Delays Page Experience Update - Sachs Marketing Group

Earlier this year, we wrote about how the upcoming Google Page Experience update might impact your ranking – and what factors to look out for when preparing for it. That update was slated for this month but has recently been pushed back to a gradual rollout beginning in mid-June this year, concluding with a total … Read more

The End of Modified Broad Matching

The End of Modified Broad Matching - Sachs Marketing Group

Earlier this year, Google announced its most recent change to the way keyword match types will work. This change sees the end of the modified broad match while expanding one of the other existing match types, the phrase match. The modified broad match was introduced in 2010 and allowed advertisers to specify keywords that needed … Read more

What is Page Experience?

What is Page Experience? - Sachs Marketing Group

According to Google Developers, page experience is a set of signals that measure how users perceive the experience of interacting with a web page. This is where core web vitals come in. Core web vitals are a set of metrics that measure real-world user experience or loading performance, interactivity, and visual stability of a page. … Read more

Google Webmasters Unconference

Google Webmasters Unconference - Sachs Marketing Group

The COVID-19 pandemic has forced either the cancellation or the digitization/virtualization of many events across the globe. Google has announced that rather than cancel their conference, this year they are offering a virtual version, known as the “Unconference”. These events are hard to get into – and this year is no different. The website states … Read more

Why Google Rewrites Meta Descriptions and How to Avoid It

Why Google Rewrites Meta Descriptions and How to Avoid It - Sachs Marketing Group

Google’s John Mueller is a wonderful source of information, but staying up to date with his Webmaster Central Hangouts can be hard for many of us. In a recent episode, someone asked why their meta description was being re-written. His answer helps us see a bit of why Google’s algorithm may re-write your meta descriptions. … Read more

Google My Business: FAQs for Multiple Businesses at the Same Address

Google My Business: FAQs for Multiple Businesses at the Same Address - Sachs Marketing Group

If you have multiple businesses at the same address you may be wondering how you create Google My Business listing (now called Google Business Profile). You may also be wondering how many listings you’re eligible for if you are legitimately running more than one business at your location. You may be wondering about what determines … Read more

Google Says No More Cookies

Google Says No More Cookies - Sachs Marketing Group

Recently, Google announced that they are phasing out support for third-party cookies in 2022. Phasing out this support will affect everyone in the digital media industry. This isn’t the first time we’ve seen Google drop 3rd party data or web browsers. But the stakes are a bit higher this time. Publishers are seeing the change … Read more

The Death of Google as We Know It

What the Death of Google Search Traffic Means for Businesses - Sachs Marketing Group

Now that Google’s parent company is Alphabet – and the search engine that started it all is just one of many products – small businesses and marketers have had to make some major adjustments to the way things are done. While SEO is targeted at helping people get clicks from search engines, the sad reality … Read more

Google’s September 2019 Core Algorithm Update

Google's September 2019 Core Algorithm Update - Sachs Marketing Group

We’re no stranger to Google core updates, and they seem to be happening on a quarterly basis these days. The last one we heard about was in June, but in September, Google pre-announced that a new core update was rolling out. In keeping with their promise to make things easier for SEOs and webmasters, this … Read more

Google’s Guide to Ranking Category Pages

Google's Guide to Ranking Category Pages - Sachs Marketing Group

**This post was selected as one of the top digital marketing articles of the week by UpCity, a B2B ratings and review company for digital marketing agencies and other marketing service providers.** Whenever Google’s John Mueller speaks, the community listens to what he has to say. Recently, he answered a question about how to rank a … Read more

New Link Attributes from Google

New Link Attributes from Google - Sachs Marketing Group

**This post was selected as one of the top digital marketing articles of the week by UpCity, a B2B ratings and review company for digital marketing agencies and other marketing service providers.** If you’ve been involved with working with websites for any amount of time, you are familiar with the nofollow attribute.  Google first introduced it … Read more

Google Changes GMB Listings

Google Changes GMB Listings - Sachs Marketing Group

Google recently announced they will be automatically applying changes to Google My Business listings with distance-based service areas. The last remaining distance based service areas will be removed. Moving forward, service area businesses currently based on distance are to be automatically converted to the closest named areas. For instance, if your service area includes obscure … Read more

Google’s Stance on No-Follow Outbound Links

Google's Stance on No-Follow Outbound Links - Sachs Marketing Group

Many blogs and websites use no-follow links when writing about outside sources. It’s been common practice to do so among publishers, as it allows them to remain impartial and “safe” from showing preference for one source over another. This practice has long been believed to be the most acceptable way to avoid being seen as … Read more

Google Breaks Silence: Top 3 SEO Factors

Google Breaks Silence: Top 3 SEO Factors - Sachs Marketing Group

Google Webmasters has started a new video series designed to dispel SEO myths – called SEO Mythbusting. The first episode debuted May 15th, and in it, Martin Splitt, one of Google’s Webmaster Trends Analyst speaks with his guest about how search engines work. As part of the discussion, he discusses how Google chooses relevant pages … Read more

6 Ways to Make the Best of GMB Posts

6 Ways to Make the Best of GMB Posts - Sachs Marketing Group

Google has been announcing (and re-announcing) the decline and ultimate demise of the Google Plus platform for quite some time. With the disappearance of the platform looking like it will actually happen later this year, some business owners are focused on what to do next. Many were still using the partially-defunct social platform for marketing … Read more

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