How a Small Team Can Win Big in Content Marketing

Small Team's Can Win Big in Content Marketing - Sachs Marketing Group

If you’re looking to build an engaged audience and are more interested in long term marketing wins, content marketing can be one of the best strategies you can use. However, content marketing can be intimidating if you are working with a small team or small budget. Even a one-person team who must handle content strategy, … Read more

9 Content Marketing Mistakes You Can’t Afford to Make

Content Marketing Mistakes You Can't Make - Sachs Marketing Group

Content marketing is one of the most effective forms of online marketing today. In a world where 200 million people are using ad blocking software, traditional display ads just aren’t as effective as they used to be. When you consider that content marketing costs 62% les than outbound marketing, yet generates three times the leads, … Read more

Complete Guide to Integrate PR with Content Marketing

Guide to Integrate PR and Content Marketing - Sachs Marketing Group

For years, the PR industry has been changing. The increased use of the internet and social media lends itself to a decrease in traditional media readership. It also means more brands are taking control of their reputation online, which in some cases is great PR, and in others, creates a nightmare. PR, according to the … Read more

Too Much Content Marketing?

Content marketing is an important part of online marketing these days with 88% of B2B marketers using it as part of their overall strategy. Content marketing costs 62% less than outbound marketing, but generates three times as many leads, and conversion rates that are nearly six times higher, making it a cost effective way to … Read more

Media Research and Your Content Marketing Strategy

Media research and content marketing

If you want to be successful in your online marketing ventures, having a well-documented content strategy is critical. To create a winning strategy, however, you must not only know your audience, but you must also have a plan for content distribution to get the whole thing moving. According to the B2C Content Marketing 2016: Benchmarks, … Read more

CEO Eric Sachs Guest Lectures On Digital Marketing At CLU

CEO Eric Sachs Guest Lectures On Marketing At CLU | Sachs Marketing Group

Our CEO and Director of Business Development, Eric Sachs, had the pleasure of guest lecturing at California Lutheran University this week. A guest lecturer with the Marketing department at CLU, Eric regularly speaks about harnessing the power of SEO and social networking to grow businesses online. Beyond discussing the value of digital marketing during the … Read more

Clutch Spotlights CEO Eric Sachs

Clutch, a leading reviewer of professional services firms, took the time to sit down with our CEO and Director of Business Development, Eric Sachs, to discuss how Sachs Marketing Group began, what differentiates us, and what is in store for the coming years. Five key questions that Eric answers in the dialogue include: Can you … Read more

SEO In 2016

SEO In 2016 | Sachs Marketing Group

The digital marketing and SEO landscapes are ones that constantly fluctuate, and it is for this reason that marketers and SEOs must keep up-to-date on the current trends and changes within the industry. As SEO has continued to evolve over the past few years, we’ve seen the algorithms move toward “white hat” methods and reward … Read more

SMG Celebrates Five Years!

SMG Celebrates Five Years! | Sachs Marketing Group

This October marks Sachs Marketing Group’s fifth birthday! We are thrilled to be celebrating such a significant milestone. So much has changed since we first began — and our team had a wonderful time reminiscing about SMG’s development over a birthday celebration dinner. Thank you to everyone who has been a part of the journey and helped … Read more

Entrepreneur Names SMG To Best Entrepreneurial Companies Index

  We are thrilled to announce that Sachs Marketing Group has been named to Entrepreneur Magazine’s Entrepreneur360 – Best Entrepreneurial Companies in America for 2015. Through surveys and data, Entrepreneur took a look at hundreds of small and medium sized businesses, highlighting “six archetypal sets of practices and characteristics that [they] believe are representative of most growth … Read more

SMG Founder Eric Sachs Quoted by Forbes

SMG Founder Eric Sachs Quoted in Forbes | Sachs Marketing Group

Sachs Marketing Group founder Eric Sachs was recently featured in a Forbes article regarding the difference between legitimate marketing and subtle propaganda. Search Engine Watch dubbed 2015 as “Year of the Consumer,” suggesting that consumers drive marketing demand and will be quick to take business elsewhere if they see shoddy marketing techniques and sneaky propaganda. To … Read more

SMG Meetups Continue to Garner Members

SMG Meetups Continue to Garner Members | Sachs Marketing Group

Last month, Sachs Marketing Group began hosting roundtable meetups to provide the opportunity for local business owners to get together and talk marketing strategy. Eric Sachs, our CEO and Director of Business Development, has so far discussed the techniques of SEO and social media development, as well as other digital tools for growing a business … Read more

Sachs Marketing Group Named Leading SEO Firm

Sachs Marketing Group Named Top SEO Firm in the Country | Sachs Marketing Group

Sachs Marketing Group Named Leading SEO Firm. Sachs Marketing Group being named a leading SEO firm highlights its excellence in delivering effective SEO strategies. This recognition reflects their expertise in optimizing websites, creating high-quality content, and enhancing online visibility. Their success in improving client rankings and driving organic traffic likely contributed to this distinguished acknowledgment … Read more

SMG To Host Monthly Roundtable Meetups for Local Businesses

SMG To Host Monthly SEO Roundtable Meetups for Local Businesses | Sachs Marketing Group

Are you looking to learn more about growing your business online? SEO and social media development are critical parts of any successful marketing campaign, and we’d love to tell you more about them! Our Director of Business, Eric Sachs, will be hosting a monthly meetup to bring together local small and medium-sized business owners; we’ll … Read more

What Does The Mobile-Friendly Algorithm Mean For My Site?

What Does The Mobile-Friendly Algorithm Mean For My Site? | Sachs Marketing Group

You may have heard by now that Google is rolling out a new update to its algorithm on April 21st – one that will place more emphasis on what Google defines as “mobile-friendly” websites. A report released last year attributed up to 60% of overall search to mobile devices, and Google’s change will reflect this … Read more

The Intersection of Social and Search

The Intersection of Social and Search | Sachs Marketing Group

In our ever-connected and digitally-based society, it’s become increasingly clear just how important an online presence can be to the success of a business, an organization, or a movement. But if faced with limited resources, time, or budget, many question what the most important aspect of online marketing to focus on really is. We hear … Read more

SEO and SEM: What’s the Difference?

SEO and SEM: What's the Difference? | Sachs Marketing Group

You might be familiar with search engine optimization or search engine marketing, but are they one in the same? While SEO and SEM are often lumped together or referred to interchangeably, they are in fact different. Both methods work to improve online traffic and leverage brand awareness, but it is important to be able to differentiate … Read more

A Spooktacular Halloween for Sachs Marketing Group

A Spooktacular Halloween for Sachs Marketing Group | Sachs Marketing Group's Blog

Happy Halloween from the Sachs Marketing Group team! The SMG team enjoyed dressing up and celebrating the holiday together with a potluck lunch. Kaylee even created her own version of the Sachs Marketing Group mascot and dressed up as SMG Girl! From all of us here at Sachs Marketing Group, we want to wish you … Read more

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