Explore our library of search engine optimization articles and discover the SEO tips you need to boost organic rankings and traffic.
Suppose you’re a brick-and-mortar business that serves one or more local areas. In that case, the traditional search engine optimization (SEO) approach won’t deliver the same impactful results you’d see if you were marketing on a national level. By using geographical keywords, and local SEO, you’re alerting search engines that your business is relevant to … Read more
The Accelerated Mobile Pages, or Google AMP, is an open-source project designed to increase the speed at which pages load on mobile devices. Launched in February 2016, studies show websites that implement the AMP technology load anywhere between 15% to 85% faster than the same non-AMP version. Many publishers, including BBC and BuzzFeed are … Read more
The digital marketing and SEO landscapes are ones that constantly fluctuate, and it is for this reason that marketers and SEOs must keep up-to-date on the current trends and changes within the industry. As SEO has continued to evolve over the past few years, we’ve seen the algorithms move toward “white hat” methods and reward … Read more
In 2014, mobile exceeded PC internet usage. While the majority of users’ time was spent on apps, mobile Internet usage made up 28 percent of total worldwide web traffic. Search engines are the most popular sites with 77 percent of mobile users accessing them, ahead of social networking, retail and video sharing sites. Having a … Read more
Supposedly launched about a month ago, Google announced their new Hummingbird algorithm on Sept 26, 2013. In a nutshell, Hummingbird focuses on the meaning behind a particular search quires as opposed to the individual words themselves. Called: “Conversational Search” – Google will attempt to return the most relevant web pages to what people search for … Read more
Not long ago, there was a clear separation between organic search results and social media channels. Recently, that has changed dramatically. The line that used to separate these two online elements has become blurred. Google’s very advanced algorithms are picking up on what we call “Social Signals” and those signals are impacting organic search results … Read more
Curated content There is a very unique consideration specific to e-commerce websites that could dramatically impact their ability to rank well in search engine result pages: Curated Content. Lets say you have an e-commerce website and you sell a particular line of clothing as an authorized re-seller. The clothing manufacturer will almost always provide you … Read more
You do not need to submit your website to Google to get it indexed. Google’s bots are continually crawling the web and a new website will typically get indexed within about a week. If you site has been live for many weeks and is not yet indexed by Google, make sure you don’t have any … Read more
Commenting on blogs or forums is not an effective link-building effort. Most blogs will add the nofollow HTML tag which blocks the passage of trustrank. Google likely de-emphasizes comment links because non-moderated comments are not under the direct control of the website owner – they are created by the same people who are hoping to … Read more
The question has come up, more than a few times: Do exit pops hurt SEO efforts? As far as we know, there are basically two different types of exit pops: 1. Javascript exit pops that trigger when a visitor closes a window or tab. The Java traps the window and prevents the visitor from going … Read more
