Google Ads Performance Max New Updates

Google Ads Performance Max

Google has been making strides to position its Google Ads Performance Max campaigns as the next big thing, replacing Smart Shopping and Local ad campaigns later this year. This means advertisers will need to get comfortable with the relatively new Performance Max features, including the new updates Google plans to roll out throughout the rest … Read more

Facebook Algorithm 2022: How Does It Work?

facebook algorithm

Despite controversies, a massive branding change, and years of negative press, Facebook remains one of the strongest and most stalwart social platforms on the Internet and an invaluable source of potential leads and customers for businesses worldwide. However, making the most out of Facebook means understanding how it promotes content to its users. And as … Read more

How To Migrate WordPress Site to New Host

How To Migrate WordPress Site to New Host - Sachs Marketing Group

Web hosting is a critical service with a huge market, with variable offerings designed to provide a flexible selection to potential customers. However, as with most things, the general rule is that you get what you pay for. Some hosting companies offer a wider selection of perks and a greater level of service for the … Read more

How to Measure Content Marketing ROI

How to Measure Content Marketing ROI - Sachs Marketing Group

Content is going to be a crucial part of any digital marketer’s long-term plan. While it’s been over 20 years since Bill Gates asserted that Content is King, the statement rings true to today. Content, both the kind you create and the kind created about you, is what informs search engines on the quality and … Read more

How To Best Utilize Google’s Business Messaging

How To Best Utilize Google's Business Messaging - Sachs Marketing Group

The opportunity to communicate with clients and customers on an individual level from across time zones is not unique to the age of the Internet, but it’s certainly never been as easy or convenient as it is today. Google’s Business Profile (formerly known as Google My Business) has allowed business owners to enable in-app messaging … Read more

Incorporating Infographics in Your Marketing Strategy

Incorporating Infographics in Your Marketing Strategy - Sachs Marketing Group

We all know a picture tells a thousand words, but infographics are even more efficient. The right infographic can turn facts and data into arguments, turn potential leads into sure sales, and can reduce complex data points into actionable information in multiple different contexts, from product info to political activism. But infographics are still a … Read more

These YouTube Tools Will Boost Your Video Rankings

Video media player on laptop screen.

Video content is pulling more and more weight in the field of digital marketing, as it becomes easier than ever to post, host, and consume. Between the astronomical rise of TikTok and the success of YouTube Shorts, not to mention other popular forms of short-form video content, it’s become clearer over time that at least … Read more

Improve Your Content by Avoiding Overused Stock Photos

Improve Your Content by Avoiding Overused Stock Photos - Sachs Marketing Group

An unbroken block of text is not user-friendly. Good spacing, layout, and font choice can go a long way towards making text look better. But you need more to keep the eye interested, especially when trying to present content online. Statistics show that readers are 80 percent more likely to read your content when it’s … Read more

How to Use Link Building to Improve SEO

People connect puzzles flat vector illustration. Cartoon happy man woman young team of characters connecting puzzle pieces together. Teamwork building, successful partnership concept isolated on white

Link building remains a cornerstone technique for improving your website’s search engine optimization marketing – provided you’re doing it right. Yet while most webmasters understand the importance of proper link building, too few know how to do it – and how to differentiate between a good link and a bad link (yes, there are appreciable … Read more

Meta Makes Changes to Facebook’s Ad Targeting

A woman in virtual reality glasses isolated. Metaverse technology illustration with empty space for text.

Starting January 19th, 2022, advertisers on Facebook are no longer be able to create new ad sets utilizing certain Detailed Targeting options, including: Health causes (e.g., “cancer awareness”, “obesity pandemic”, etc.) Sexual orientation (e.g., “LGBTQIA+”, “trans rights”, etc.) Race and ethnicity Religious groups (e.g., “Islam”, “Catholic Church”, “Hannukah”, etc.) Political beliefs (e.g., political movements, political … Read more

How To Use Instagram Carousels to Drive Engagement

How To Use Instagram Carousels to Drive Engagement - Sachs Marketing

Instagram carousels are not a new feature, and were first introduced to Instagram in 2017. So why bring them up now? They’ve regained relevance in 2022 because of engagement trends, signaling a change in how users on Instagram are behaving and consuming content. While the rule of social media marketing is often that content is … Read more

Yoast SEO App Will Soon Be on Shopify

Yoast SEO App Will Soon Be on Shopify - Sachs Marketing Group

Starting January 18, 2022, Yoast SEO will be integrated into the Shopify platform as an app. In short, this means retailers on Shopify will be able to utilize Yoast to improve the “findability and readability of your pages”. As per their blog post on the topic, Yoast SEO for Shopify: “outputs all the needed SEO … Read more

“New Normal” Holiday Shopping Trends

“New Normal” Holiday Shopping Trends - Sachs Marketing Group

Staying on top of the changing shopping trends is a challenge, especially after a global pandemic. As the second year of the pandemic draws to a close, we’re unfortunately far from seeing the end of this era, which has brought with it a slew of new shopping trends in global commerce. The “new normal” is … Read more

Content Marketing Trends to Watch For in 2022

Content Marketing Trends to Watch For in 2022 - Sachs Marketing Group

As we’re ringing in the new year, it’s becoming clearer what 2022 will have in store for us. Content marketing is ever-changing, with new trends constantly emerging on the horizon, some closer than others. While we’re likely still years away from fully matured content marketing via AR and VR (through the likes of Instagram and Metaverse), … Read more

How to Improve Your Conversions

How To Improve Your Conversions - Sachs Marketing Group

To improve your conversions on your website, focus on user experience with a clear, easy-to-navigate design. Optimize call-to-action buttons for visibility and compelling action. Test different page layouts, headlines, and content with A/B testing. Ensure mobile responsiveness and fast loading times. Personalize content to meet your audience’s needs and preferences, effectively guiding them towards making … Read more

Google My Business Is Now Google Business Profile

Google My Business Is Now Google Business Profile - Sachs Marketing Group

Alongside a number of other changes made this year, Google continues to revise and rebrand its toolkit for online businesses and internet retailers by changing Google My Business into the Google Business Profile. While little more than a name change on the surface, a deeper dive into the announcement reveals Google’s long-term plans for Google … Read more

Microsoft’s Partnership with Shopify

Microsoft Partners with Shopify - Sachs Marketing Group

In late October, Microsoft announced Microsoft’s partnership with Shopify, marking a strategic collaboration between these tech giants. This alliance aims to expand e-commerce capabilities by integrating Shopify’s extensive merchant network with Microsoft’s vast consumer base. This partnership promises to enhance online shopping experiences, offering greater reach and efficiency for businesses and a more seamless experience … Read more

Core Web Vitals: WordPress, Drupal, Duda or Wix?

Core Web Vitals: WordPress, Drupal, Duda or Wix? - Sachs Marketing Group

The results are in! For at least one kind of race, that is. Content management systems, or CMSs, play a vital role in making it easier and easier for companies and individuals to develop compelling, responsive, and easily navigable websites on the Internet. We’ve made leaps and bounds in website design and convention since the … Read more

Google Introduces New Deals Feed

Google Introduces New "Deals" Feature - Sachs Marketing Group

Google has introduced a new Google Deals feed, an innovative addition to its Shopping tab in search results. This Google Deals feed categorizes products related to user queries, highlighting promotions, sales, and price drops. This feature streamlines the shopping experience by conveniently displaying various deals, making it easier for consumers to find and take advantage … Read more

Facebook Rebrands: Tech Giant Is Now “Meta”

Metaverse Digital Virtual Reality Technology of a woman with glasses and a headset VR connected to the virtual space

When Facebook first launched in 2004, no one had any idea of the scope it would have just a decade later, or the way it would participate in a societal shift towards digital platforms and new social technologies. In an effort to preempt future technologies this time, and build on the impact of the platform, … Read more

Sachs Marketing Group Was Robbed

Sachs Marketing Group was robbed

On October 6th at 2:04 am PST, Sachs Marketing Group was robbed. A burglar broke into a Westlake Village office by smashing the front door and swiftly stole a computer after overcoming an interior door lock. What Happened Actually, we were burglarized – give us a call if you would like a detailed explanation of … Read more

Facebook’s New Tools for Businesses

Facebook's new tools for businesses

Facebook’s new tools for businesses signal an exciting development for entrepreneurs leveraging the platform. Facebook’s new tools for businesses aim to enhance customer-business interactions, improve lead generation, and expand audience reach, particularly benefiting small businesses. They offer greater convenience for customers and provide businesses the ability to rapidly respond to feedback, adapt services, and initiate … Read more

New Privacy Tools Coming to Twitter

New Privacy Tools Coming to Twitter - Sachs Marketing Group

Twitter has been one of the fastest growing social media platforms for years now, as well as a massive driver for sales, culture, and even political discourse. But the nature of the platform – driving conversations solely through short, bite-sized takes – has drawn a lot of negative attention for the platform, while simultaneously making … Read more

How to Prevent Your Emails from Going to Spam

How to Prevent Your Emails from Going to Spam

To prevent emails from going to spam, ensure your email list is clean and consists of opted-in recipients. Craft a clear, engaging subject line without spam triggers. Maintain a consistent sending schedule and sender name. Include a plain text version of your email, and make sure the HTML is clean and error-free. Lastly, always provide … Read more

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