Many businesses think of platforms like Facebook and LinkedIn in relation to marketing products and services. The reality is that consumers today are incredibly visual, and these sites alone may no longer be enough to keep their interest. Enter Pinterest. While it started out as more of a personal indexing site where people swapped recipes … Read more
How many sponsored ads did you see the last time you scrolled your Facebook or Instagram feed? Quite a few, I’m sure. Now, more than ever, I’m seeing brands partner with celebrity “influencers” as they work to create a new sense of brand awareness. But here’s the thing: influencers come in all shapes and sizes. … Read more
The New Year is right around the corner. With it will come brand new advice from every social guru you follow. While you want to keep up with upcoming trends, you don’t have to throw your entire social strategy up to this point out the window. Make sure you go into 2019 with the following … Read more
Influencers spend a lot of time building an authentic voice that followers can connect with and relate to. The public views them as trustworthy sources of information. These influencers have built reputations for honesty and accuracy in reviewing products and services. It’s very “you scratch my back and I’ll scratch yours” – so to speak. … Read more
Social signals – how many collective shares, mentions, likes, and follows your business’s social media profiles have on an ongoing basis – are a big deal right now. They hold significant weight in determining rank because Google sees a high degree of positive interactions as indicating that you’re reliable, trustworthy, and ultimately, sharing content your … Read more
According to the United States Bureau of Labor Statistics (BLS) social media specialists are grouped in with other types of public relations specialists. In 2015, their median annual wage was $56,770, which is higher than the overall median wage of $36,000 for all workers. Social media specialists are the ones who are posting content on various … Read more
In the early days of social media, there was major focus on the number of fans you had, which lead to an onslaught of craziness where people thought it was a good idea to buy fans. (If you don’t know why that’s a bad thing – I talked about it in this post. There’s … Read more
These days, having a stellar social presence is essential for online business growth, but simply creating profiles, getting followers, and posting whatever you want, whenever you want, isn’t enough to get there. There must be strategy, of course, but even when you operate within a strategy, there are a few things you can still … Read more
Social media development isn’t a Google ranking factor, simply because anyone can create a social profile on any number of networks at any time. A mere social presence would mean everyone would rank highly, but with the number of spam accounts out there offering zero value, it’s easy to see why the search engines … Read more
Not long ago, there was a clear separation between organic search results and social media channels. Recently, that has changed dramatically. The line that used to separate these two online elements has become blurred. Google’s very advanced algorithms are picking up on what we call “Social Signals” and those signals are impacting organic search results … Read more