Social Media
Explore our library of social media articles and discover the social media marketing tips you need to attract followers and boost engagement.
How to Get More Reviews on Yelp
A business owner can get more reviews on Yelp by ensuring their business page is fully completed and appealing, engaging with customers who leave reviews, sharing the Yelp page on social media, and creating check-in offers. It’s also important to provide excellent service and products to encourage customers to naturally want to leave a positive…
How to Create a Social Media Content Calendar
To create a social media content calendar, audit your social networks and content, select your social media channels, set goals, and define a posting schedule. Next, fill your social media content calendar with ideas, create your content, and schedule posts. A social media content calendar is an essential tool for any individual or business looking…
How to Turn Instagram Followers into Customers
Business owners can effectively turn Instagram followers into customers by developing a social media marketing strategy that leverages the power of engaging content, developed audiences, and targeted advertising campaigns on the platform. As one of the most popular social media platforms available today, Instagram is a great place to reach a wider audience, connect with…
How to Supercharge Your Social Media Marketing Strategy
Are you tired of your social media marketing efforts failing to deliver the results you desire? Have you been struggling to gain traction and engage your target audience effectively? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! In today’s hyper-connected world, social media has become…
Social Media Marketing for Addiction Treatment Centers
Social media marketing for addiction treatment centers is competitive and challenging. Whether you’re hoping to help more people or opening a new location, it’s essential to understand how social media can help you. In this article, you will discover everything you need about social media marketing for addiction treatment centers. Social Media Marketing for Addiction…
Women’s History Month Social Media Ideas
Looking for Women’s History Month social media ideas for your social media strategy? Women’s History Month is an annual celebration every March to recognize the vital role of women in shaping history and contemporary society. It is an opportunity to highlight the achievements of women throughout history and raise awareness of the challenges and inequalities…
How to Grow Your Business on Instagram in 2023
If you’re like many business owners, you may be wondering how to grow your business on Instagram … or even if it’s possible these days. Instagram is one of the fastest-growing social media platforms, with over 1 billion active users and counting. Instagram offers businesses a unique opportunity to connect with potential customers, build brand…
Why is Social Media Important for Your Business?
Social media has proven to be the Internet’s “killer app” – the application that drove mass adoption across populations all over planet Earth, making it the world’s most influential invention since the printing press and putting social media marketing on the same pedestal as global relevance and saturation as televised news and public radio. So,…
How to Create a TikTok Marketing Strategy for 2023
Interested in learning how to create a TikTok marketing strategy? Social media is a fickle field, as platforms often come and go nearly overnight. Still, few had as successful of an entry and as explosive of a growth spurt as TikTok, the nigh-unavoidable short-form lo-fi video-sharing app. With 2 billion downloads in early 2021 and…
How Much Does It Cost to Advertise on Facebook?
How much does it cost to advertise on facebook? Facebook is still the number one destination for social media users and advertisers. Despite other platforms like Instagram and TikTok seeing significant growth, nearly 2 billion users still log into Facebook monthly. And this gives businesses access to a huge, diverse audience that they can target…
How to Create a Social Media Plan that Attracts More Followers
Creating a social media plan is essential for any business that wants to reach a wider audience and create more leads. However, many businesses find it difficult to create a social media plan that attracts more followers. In this article, we will outline tips on creating a social media plan that helps you achieve your…
How to Use Social Media for Business Marketing
Social media for business marketing is a process of building relationships with potential and current customers through the use of social networking sites. Businesses can use social media for business marketing in several ways, including but not limited to: promoting special deals and discounts, providing customer service, sharing company news and announcements, and conducting market…
Instagram Subscriptions Will Let Creators Monetize Exclusive Content
Instagram subscriptions rolled out earlier this year, allowing select users in the US (for now) to charge a fee of their choosing for access to special, locked content. What kind of content? That’s up for each user to decide. The current subscription model is incredibly open-ended – however, it is also limited to an invite-only…
You Can Now Pin Instagram Posts to the Top of Your Profile
Great news – you can now pin Instagram posts to the top of your profile! Instagram is continuing to grow and dominate its niche as an image-sharing platform. Capitalizing on its audience, Instagram also continues to add to its feature list, attempting at times to coopt ideas from other platforms (such as Reels, part of…
Facebook Algorithm 2022: How Does It Work?
Despite controversies, a massive branding change, and years of negative press, Facebook remains one of the strongest and most stalwart social platforms on the Internet and an invaluable source of potential leads and customers for businesses worldwide. However, making the most out of Facebook means understanding how it promotes content to its users. And as…
These YouTube Tools Will Boost Your Video Rankings
Video content is pulling more and more weight in the field of digital marketing, as it becomes easier than ever to post, host, and consume. Between the astronomical rise of TikTok and the success of YouTube Shorts, not to mention other popular forms of short-form video content, it’s become clearer over time that at least…
Meta Makes Changes to Facebook’s Ad Targeting
Starting January 19th, 2022, advertisers on Facebook are no longer be able to create new ad sets utilizing certain Detailed Targeting options, including: Health causes (e.g., “cancer awareness”, “obesity pandemic”, etc.) Sexual orientation (e.g., “LGBTQIA+”, “trans rights”, etc.) Race and ethnicity Religious groups (e.g., “Islam”, “Catholic Church”, “Hannukah”, etc.) Political beliefs (e.g., political movements, political…
How To Use Instagram Carousels to Drive Engagement
Instagram carousels are not a new feature, and were first introduced to Instagram in 2017. So why bring them up now? They’ve regained relevance in 2022 because of engagement trends, signaling a change in how users on Instagram are behaving and consuming content. While the rule of social media marketing is often that content is…
Facebook Rebrands: Tech Giant Is Now “Meta”
When Facebook first launched in 2004, no one had any idea of the scope it would have just a decade later, or the way it would participate in a societal shift towards digital platforms and new social technologies. In an effort to preempt future technologies this time, and build on the impact of the platform,…
Facebook’s New Tools for Businesses
Facebook’s new tools for businesses signal an exciting development for entrepreneurs leveraging the platform. Facebook’s new tools for businesses aim to enhance customer-business interactions, improve lead generation, and expand audience reach, particularly benefiting small businesses. They offer greater convenience for customers and provide businesses the ability to rapidly respond to feedback, adapt services, and initiate…
New Privacy Tools Coming to Twitter
Twitter has been one of the fastest growing social media platforms for years now, as well as a massive driver for sales, culture, and even political discourse. But the nature of the platform – driving conversations solely through short, bite-sized takes – has drawn a lot of negative attention for the platform, while simultaneously making…
How To Get Verified on Facebook
There are a few key takeaways for this post, namely: Getting verified can help you distinguish yourself or your brand from the rest of the competition. Getting verified is crucial to combat fake accounts and impostors. The information you use to get verified needs to be up to date. Use as many of your other…
Best Practices for TikTok Ads
TikTok recently released some best practices for advertisers to make the most of their TikTok Ads on the app, which is one of the fastest-growing social media apps in the world, and saw exponential growth throughout 2020. If you haven’t invested in online video ads, TikTok might offer you some of the best bang for…
Facebook iOS 14 Update: How Will It Affect Your Ads?
Facebook recently published an informative post warning marketers of certain upcoming changes to web and mobile ad campaigns as a result of Apple’s AppTrackingTransparency framework, which will prompt users to give explicit permission to apps that track them for advertising data. These changes, introduced with iOS 14, have required Facebook to respond and reassure businesses…
Twitter Tests New E-Commerce Feature, Shop Module
After a harrowing 2020 and a rocky start to the new year, it seems everyone has read the tea leaves and collectively decided that if one thing took off in recent times, it’s online shopping. With targeted ads and other marketing techniques facing continuous criticism, alternative monetization is a serious consideration for the largest social…
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