Explore our library of digital marketing articles and discover the digital marketing tips you need to boost your digital visibility.
You might be familiar with search engine optimization or search engine marketing, but are they one in the same? While SEO and SEM are often lumped together or referred to interchangeably, they are in fact different. Both methods work to improve online traffic and leverage brand awareness, but it is important to be able to differentiate … Read more
In 2014, mobile exceeded PC internet usage. While the majority of users’ time was spent on apps, mobile Internet usage made up 28 percent of total worldwide web traffic. Search engines are the most popular sites with 77 percent of mobile users accessing them, ahead of social networking, retail and video sharing sites. Having a … Read more
Curated content There is a very unique consideration specific to e-commerce websites that could dramatically impact their ability to rank well in search engine result pages: Curated Content. Lets say you have an e-commerce website and you sell a particular line of clothing as an authorized re-seller. The clothing manufacturer will almost always provide you … Read more
Are ranking reports the “gold standard” for tracking the progress of an SEO campaign? We think NOT. There are a TON of outside influences that impact rankings when you (or someone else) searches for your website on Google: If you have been to your website before, your website will show higher in the search engine … Read more
The first step in any comprehensive SEO campaign is good, thorough keyword research. You need to identify specific keywords for your industry. At Sachs Marketing Group we evaluate keywords using several different metrics: How many times is that keyword searched locally and globally? Of the number of times that keyword was searched, how many people … Read more
Recently, Google has been on a HUGE push to “level the playing field” in terms of SEO and organic search rankings. Google wants to rank each webpage/website on it’s merit exclusively. In keeping with this mission, they have penalized websites that have paid backlinks pointing to them. The thinking was (is) that they do not want “site A” … Read more
The question has come up, more than a few times: Do exit pops hurt SEO efforts? As far as we know, there are basically two different types of exit pops: 1. Javascript exit pops that trigger when a visitor closes a window or tab. The Java traps the window and prevents the visitor from going … Read more