10 Email Marketing Tips for More Subscribers

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Looking for some email marketing tips for more subscribers? A few ways to increase email subscribers include creating compelling lead magnets, optimizing sign-up forms for user experience, leveraging social media platforms, and offering exclusive content. Personalizing emails, segmenting lists for targeted messaging, and using engaging subject lines are key. Regular testing and analyzing subscriber behavior … Read more

Understanding Creative Commons Licenses

Understanding Creative Commons Licenses - Sachs Marketing Group

You use images online and off – for nearly everything in your business. Your business card, flyers, brochures, menus, social media graphics, blog posts… they are everywhere. And if you’re just Googling the images you want, and saving from there, you could be in serious trouble. If the licensing isn’t right – you’re stealing. So, … Read more

16 Ways to Promote Your Infographics

16 Ways to Promote Your Infographics - Sachs Marketing Group

Infographics have become one of the most popular ways to share large amounts of information in an easy to understand format. When done properly they are visually pleasing, interesting, and useful. One of the best ways to repurpose popular content is to design a new infographic using the information. Once the infographic is ready to … Read more

Storytelling for Business Tips That Will Change the Way You Market

Storytelling: Change the Way You Market - Sachs Marketing Group

Your company story is a vital part of your branding and customer experience. It sets the tone for who you are, and what customers can expect from you. It’s the foundation of building connections with your customers, because when all is said and done, you’re in the business of solving problems for your customers, and … Read more

6 Steps to a Flawless Digital Marketing Strategy

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Crafting a digital marketing strategy is difficult work, whether you’re a new or seasoned marketer. What worked in the past may not work now, and with constant market changes – the addition of new platforms, algorithm adjustments, and more competition – nothing is a guarantee of success right out of the gate. But, just because … Read more

Eric Sachs on EntHead

Eric Sachs on EntHead - Sachs Marketing Group

Eric Sachs joined host Matthew Gonzalez on EntHead to discuss building your client base with digital marketing, and the importance of trust and transparency. In this 28-minute episode, Eric and Matthew discuss: Conversion optimization How to strengthen your reputation with transparency and digital presence The importance of looking ahead and adapting as fast as your industry … Read more

Google AMP: What It Means For You

Google AMP

  The Accelerated Mobile Pages, or Google AMP, is an open-source project designed to increase the speed at which pages load on mobile devices. Launched in February 2016, studies show websites that implement the AMP technology load anywhere between 15% to 85% faster than the same non-AMP version. Many publishers, including BBC and BuzzFeed are … Read more

The Changing Community Management Industry

The Changing Community Management Industry | Sachs Marketing Group

Community management positions are routinely extended to recent graduates and “social media natives,” meaning those who routinely use various social media tools for personal or professional use. Christie Fidura poses an intriguing question..If community managers are recent graduates (and therefore new to the company or brand), do they understand how the business runs? What the community goals and … Read more

What Does The Mobile-Friendly Algorithm Mean For My Site?

What Does The Mobile-Friendly Algorithm Mean For My Site? | Sachs Marketing Group

You may have heard by now that Google is rolling out a new update to its algorithm on April 21st – one that will place more emphasis on what Google defines as “mobile-friendly” websites. A report released last year attributed up to 60% of overall search to mobile devices, and Google’s change will reflect this … Read more

SEO and SEM: What’s the Difference?

SEO and SEM: What's the Difference? | Sachs Marketing Group

You might be familiar with search engine optimization or search engine marketing, but are they one in the same? While SEO and SEM are often lumped together or referred to interchangeably, they are in fact different. Both methods work to improve online traffic and leverage brand awareness, but it is important to be able to differentiate … Read more

Are search engines being fair to e-commerce websites?

Curated content There is a very unique consideration specific to e-commerce websites that could dramatically impact their ability to rank well in search engine result pages:  Curated Content. Lets say you have an e-commerce website and you sell a particular line of clothing as an authorized re-seller.  The clothing manufacturer will almost always provide you … Read more

Ranking Reports Dead?

Are ranking reports the “gold standard” for tracking the progress of an SEO campaign? We think NOT. There are a TON of outside influences that impact rankings when you (or someone else) searches for your website on Google: If you have been to your website before, your website will show higher in the search engine … Read more

Keyword Research for SEO

The first step in any comprehensive SEO campaign is good, thorough keyword research.  You need to identify specific keywords for your industry.  At Sachs Marketing Group we evaluate keywords using several different metrics: How many times is that keyword searched locally and globally? Of the number of times that keyword was searched, how many people … Read more

High PR Paid Links

Recently, Google has been on a HUGE push to “level the playing field” in terms of SEO and organic search rankings.  Google wants to rank each webpage/website on it’s merit exclusively.  In keeping with this mission, they have penalized websites that have paid backlinks pointing to them.  The thinking was (is) that they do not want “site A” … Read more

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