Explore our library of digital marketing articles and discover the digital marketing tips you need to boost your digital visibility.
If you’re constantly feeling overwhelmed and like there aren’t enough hours in the day to get through everything you possibly need to do, it’s time to evaluate your time management skills. It’s time to take a look at what’s really taking up your time during the day, and become more aware of the things that … Read more
Did you know, YouTube on mobile alone reaches more 18 to 49 year olds than any cable network in the United States? That’s pretty impressive, and incredibly telling about our media consumption habits. If you’re marketing to anyone in that age group and you’re not engaging in YouTube marketing, you’re missing out. Just as with anything … Read more
If you’re cold pitching – you’re pitching your story (or your product) to someone you don’t already have a connection with, with the hope that they’ll run your story, or buy your product. Maybe you don’t want them to buy your product right this second, but you want them to attend a webinar or schedule … Read more
Brand marketing is an absolutely essential part of your online marketing strategy. You need to monitor your brand – and your competition, too. You may have SEO locked down so people can easily find the relevant content your company produces, but if they are not satisfied with the product, service, or customer service experience, they may … Read more
Looking for some email marketing tips for more subscribers? A few ways to increase email subscribers include creating compelling lead magnets, optimizing sign-up forms for user experience, leveraging social media platforms, and offering exclusive content. Personalizing emails, segmenting lists for targeted messaging, and using engaging subject lines are key. Regular testing and analyzing subscriber behavior … Read more
An editorial calendar for your blog helps you keep up with what needs to be written and published and when. It’s a good idea to put one together for the month, if not for the year, at the beginning of the year. It helps you plan your blog’s content around marketing campaigns, holidays, and other … Read more
Today’s consumer belongs to an average of 13.4 loyalty programs, but are only active in 6.7. More than half of brands (57%) say they’ll increase loyalty program budgets in 2017. Why? The simple fact is it costs more to sell to a brand new customer than it does to sell to an existing one. It … Read more
You use images online and off – for nearly everything in your business. Your business card, flyers, brochures, menus, social media graphics, blog posts… they are everywhere. And if you’re just Googling the images you want, and saving from there, you could be in serious trouble. If the licensing isn’t right – you’re stealing. So, … Read more
Infographics have become one of the most popular ways to share large amounts of information in an easy to understand format. When done properly they are visually pleasing, interesting, and useful. One of the best ways to repurpose popular content is to design a new infographic using the information. Once the infographic is ready to … Read more
Many brands lack a key piece of the puzzle for consistency – a brand style guide. Why do you need one? Well, if you’re like a lot of businesses out there, you’ve got several people, some in-house, some contracted, working to produce all your collateral and assets. And if you don’t want to spend a … Read more
Whether you set personal New Year’s resolutions or not – and whether you’re still sticking to them at the end of January, this is a wonderful time to reflect on where you are with your business, conduct an end of year analysis, and set some goals to help carry you through 2017. The Power … Read more
Your company story is a vital part of your branding and customer experience. It sets the tone for who you are, and what customers can expect from you. It’s the foundation of building connections with your customers, because when all is said and done, you’re in the business of solving problems for your customers, and … Read more
Think about it – when you’re trying to buy the perfect anniversary gift for your spouse, or the perfect gift for your best friend, you can see them in your mind as you’re shopping. You can see what they want and what they need, the things they’d most likely be interested in, what they love, … Read more
I know that’s not what you wanted to hear – I see you over there, beaming from ear to ear because this month’s page views were 200% higher than they were this time last year. I’m not here to rain on your parade – but I’m here to let you know you may want to … Read more
Crafting a digital marketing strategy is difficult work, whether you’re a new or seasoned marketer. What worked in the past may not work now, and with constant market changes – the addition of new platforms, algorithm adjustments, and more competition – nothing is a guarantee of success right out of the gate. But, just because … Read more
Part of me always wanted to go into psychology, but I decided spending 12 years in school to earn a Ph.D. was a lot – and I wasn’t sure I could handle my own issues, let alone help countless others with theirs. The mind and the way it works has always fascinated me, so it’s … Read more
If you’re looking to sell online – there are no shortage of services to assist you. Here’s a look at nine options to choose from. Some ecommerce platforms are better suited toward beginners who have only a handful of products to sell, while others are highly robust with nearly limitless capabilities. Shopify As one … Read more
Ads in cars – In a world where everyone is constantly on-the-go, and mobile internet usage has overtaken the desktop, it makes sense to take the future of digital marketing to the next place we’re always connected – our vehicles. Americans spend an average of more than 17,600 minutes driving every year, breaking down to … Read more
Eric Sachs joined host Matthew Gonzalez on EntHead to discuss building your client base with digital marketing, and the importance of trust and transparency. In this 28-minute episode, Eric and Matthew discuss: Conversion optimization How to strengthen your reputation with transparency and digital presence The importance of looking ahead and adapting as fast as your industry … Read more
The Accelerated Mobile Pages, or Google AMP, is an open-source project designed to increase the speed at which pages load on mobile devices. Launched in February 2016, studies show websites that implement the AMP technology load anywhere between 15% to 85% faster than the same non-AMP version. Many publishers, including BBC and BuzzFeed are … Read more
When it comes to determining and implementing an SEO strategy for your business, many aspects will likely come into play. The main decision you will first need to make is whether you will manage your SEO campaign in-house or contract out to an SEO agency. For most small or new businesses, cost will be a driving … Read more
Community management positions are routinely extended to recent graduates and “social media natives,” meaning those who routinely use various social media tools for personal or professional use. Christie Fidura poses an intriguing question..If community managers are recent graduates (and therefore new to the company or brand), do they understand how the business runs? What the community goals and … Read more
You may have heard by now that Google is rolling out a new update to its algorithm on April 21st – one that will place more emphasis on what Google defines as “mobile-friendly” websites. A report released last year attributed up to 60% of overall search to mobile devices, and Google’s change will reflect this … Read more
You might be familiar with search engine optimization or search engine marketing, but are they one in the same? While SEO and SEM are often lumped together or referred to interchangeably, they are in fact different. Both methods work to improve online traffic and leverage brand awareness, but it is important to be able to differentiate … Read more
In 2014, mobile exceeded PC internet usage. While the majority of users’ time was spent on apps, mobile Internet usage made up 28 percent of total worldwide web traffic. Search engines are the most popular sites with 77 percent of mobile users accessing them, ahead of social networking, retail and video sharing sites. Having a … Read more