Explore our library of digital marketing articles and discover the digital marketing tips you need to boost your digital visibility.
Are you making the most of Amazon’s advertising suite? Are you sure? Because amid global turmoil, a major stock market crash, and murder hornets, Amazon’s stock soared to record numbers on the way to 2021, and it has continued to update and evolve its advertising options in an effort to help brands capitalize on all … Read more
Google released a new core update earlier this month and has uncharacteristically announced a second update following very closely next month. Google core updates tend to be spaced several months apart, but a statement from Google Search public liaison Danny Sullivan clarified that they originally planned on releasing a single, larger update this month, and … Read more
Google Analytics 4 is a new kind of analytics property, and the newest incarnation of the Google Analytics platform. Previously known as Google Analytics App + Web, Google Analytics 4 can be used to track, compile, and visualize data from apps, websites, or a website and app together, versus web-only tracking from Universal Analytics, for … Read more
While Google continues to retain a share of over 90 percent of the worldwide search engine market, webmasters and marketers shouldn’t be so quick to overlook Bing, the runner-up in the industry. Despite its relatively tiny worldwide market share of about 2.7 percent, Bing has a US market share of 36.96 percent. More interestingly, Bing … Read more
Earlier this year, we wrote about how the upcoming Google Page Experience update might impact your ranking – and what factors to look out for when preparing for it. That update was slated for this month but has recently been pushed back to a gradual rollout beginning in mid-June this year, concluding with a total … Read more
Earlier this year, Google announced its most recent change to the way keyword match types will work. This change sees the end of the modified broad match while expanding one of the other existing match types, the phrase match. The modified broad match was introduced in 2010 and allowed advertisers to specify keywords that needed … Read more
From an SEO perspective, there are several Google My Business fields that have a more significant impact than others. Key fields include accurate business name, address, and phone number (NAP), which ensure consistency across listings. Categories and attributes effectively describe services, enhancing relevance. High-quality, updated photos and regular posting of updates or offers engage users. … Read more
Research from the Content Marketing Institute shows that 91% of B2B businesses use content marketing to reach their customers. And when it comes to the b2c sector, 86% of those marketers think using content marketing is crucial to their overall digital marketing strategy. The Content Marketing Institute also shows that 72% of marketers say their … Read more
A Foldable Web refers to designing websites adaptable to foldable devices, such as smartphones and tablets with foldable screens. This trend matters for web design and digital marketing as it requires responsive layouts that seamlessly adjust to varying screen sizes and orientations. It ensures optimal user experience and engagement across these emerging devices, becoming crucial … Read more
If you’ve been in web design and digital marketing for any length of time, you’ve undoubtedly heard the phrase intuitive design. What does it actually mean? I’m here to tell you why this phrase doesn’t make sense and ways we can better approach design solutions. What’s the Definition of Intuitive? According to Merriam-Webster, intuitive means, … Read more
Google is now asking some searchers to “verify the facts to help others.” This feature is a new development – not available for all queries and not available for all searchers. Evidence at this point indicates that it appears to be an option for some knowledge panels. Take a look at this example shared on … Read more
According to Google Developers, page experience is a set of signals that measure how users perceive the experience of interacting with a web page. This is where core web vitals come in. Core web vitals are a set of metrics that measure real-world user experience or loading performance, interactivity, and visual stability of a page. … Read more
The Google Webmasters Unconference is an innovative event where the webmaster community engages with Google’s team in an open, collaborative format. Unlike traditional conferences, it features interactive sessions where attendees actively participate, suggest topics, and lead discussions. This format fosters direct communication with Google experts, enabling attendees to gain insights, share experiences, and discuss the … Read more
COVID-19 has changed marketing in a big way, shifting focus towards digital channels as consumer behaviors and preferences evolved. Brands have adapted by increasing online presence, leveraging social media, and creating more empathetic and contextually relevant content. The pandemic emphasized the importance of agility, digital engagement, and personalized marketing strategies, leading to innovative approaches in … Read more
First-party data, collected directly from your audience, is vital for an effective marketing strategy. Unlike third-party data, it offers deeper insights into customer preferences and behavior, ensuring more personalized and targeted campaigns. With increasing privacy regulations and cookie deprecation, first-party data becomes even more crucial, enabling businesses to build trust and deliver relevant content while … Read more
Google says no more cookies in its announcement of the discontinuation of cookies in its Chrome browser. This move marks a significant shift in digital advertising and user privacy. Cookies, which have been essential for personalized ads, will be replaced by a new system. This change aims to enhance privacy while maintaining ad relevance, reflecting … Read more
Neuroscience in marketing delves into understanding the brain’s role in consumer decision-making. By studying neural responses to marketing stimuli, businesses can grasp how emotions and cognitive processes influence purchasing behavior. This approach enables the creation of more effective marketing strategies, tailored to how the brain perceives and reacts to advertising. It’s a fusion of science … Read more
Optimizing your online marketing plan involves a strategic blend of analytics, creativity, and technology. It’s crucial to analyze data for insights into customer behavior, adjust campaigns for maximum engagement, and utilize the latest digital tools for efficiency. Personalization, SEO, and social media integration are key components. Continual refinement based on performance metrics ensures your marketing … Read more
Effective marketing ideas to grow your business include leveraging social media for brand awareness and customer engagement. Creating valuable, SEO-optimized content establishes your expertise and improves online visibility. Email marketing, with personalized messages, nurtures leads. Collaborations with influencers can expand your reach. Offering promotions and loyalty programs encourages repeat business. Utilizing customer feedback for improvement … Read more
The California Consumer Privacy Act, or CCPA, went into effect on January 1, 2020. The law creates new consumer rights regarding access to, deletion of, and sharing of personal information that businesses collect. The law also requires the Attorney General to solicit broad public participation and adopt regulations to further the CCPA’s purposes. The regulations … Read more
Micro niche websites – or those that cover a small topic in only a few pages – still remain fairly popular online today. Why? Because when executed correctly, you can turn them into money-making websites pretty quickly. However, as Google seeks to provide its users with high-quality results, it can be harder to get those … Read more
Marketing your business beyond social media involves leveraging SEO for organic search visibility, email marketing for direct customer communication, and content marketing to establish thought leadership. Networking at industry events and public relations can enhance brand presence. Collaborations and sponsorships also provide avenues for outreach, and community involvement can strengthen local connections. Social media marketing … Read more
Email marketing is one of the most effective marketing channels available to business owners. That being said, email marketing success is not guaranteed. There are a number of key factors that contribute to email marketing results. This includes everything from the content of your email to the way you format it. In this article, we … Read more
The evolution of digital marketing spans far and wide, from basic banner ads to sophisticated, data-driven strategies. The rise of social media platforms introduced new channels for engagement. Search engine optimization (SEO) and pay-per-click (PPC) advertising became vital for online visibility. The advent of mobile marketing and influencer collaborations further diversified the landscape. Today’s digital … Read more
Six marketing attribution models help you understand conversions. Various marketing attribution models assist in understanding conversion drivers. Last-click attribution credits the final touchpoint, while first-click highlights the initial engagement. Linear models distribute credit evenly across all touchpoints, and time-decay gives more credit to recent interactions. Advanced models like data-driven attribution use machine learning to allocate … Read more