Eric Sachs
SEO virtuoso, CEO @Sachs Marketing Group. Focused on being of service to business owners - helping to better position them in the eyes of their audiences.
Building a Facebook Audience for Your Brand Page – Top Do’s and Don’ts
When first starting to build a social media presence for your brand, it’s important to avoid certain activities, while focusing your efforts on attracting followers. Not just any followers will do, however. Without targeted fans, you won’t get the results you’re looking for. But, building a Facebook audience isn’t just about what you post on…
10 Email Marketing Tips for More Subscribers
Looking for some email marketing tips for more subscribers? A few ways to increase email subscribers include creating compelling lead magnets, optimizing sign-up forms for user experience, leveraging social media platforms, and offering exclusive content. Personalizing emails, segmenting lists for targeted messaging, and using engaging subject lines are key. Regular testing and analyzing subscriber behavior…
9 Foolproof Ways to Transform Into a Better Blogger Today
Whether you’re blogging for personal reasons with the intention of monetizing and turning it into a business in the future, or you’re blogging as a means of lead generation for your business, there is always room for improvement. With tens of thousands of blogs created on just WordPress.com alone, every single day, the competition is…
Step-By-Step Guide to Building an Editorial Calendar for Your Blog
An editorial calendar for your blog helps you keep up with what needs to be written and published and when. It’s a good idea to put one together for the month, if not for the year, at the beginning of the year. It helps you plan your blog’s content around marketing campaigns, holidays, and other…
Your Complete Guide to Creating a Link Roundup
Whether you’re a business owner or marketer, you know the value of traffic to your website. One of the best ways to build traffic and links is through a link roundup. And, if you choose to host your own, you’ll get a piece of curated content to post on your blog. In this guide, I’ll…
The Ultimate Social Media Launch Guide
The ultimate social media launch involves defining clear goals, understanding the target audience, and choosing the right platforms. Creating a content calendar, engaging with the audience, and consistent branding are crucial. Utilizing analytics for insights and adapting strategy based on performance is key. Integrating paid ads can also boost visibility during the launch. When you’re…
Developing a Successful Customer Loyalty Program
Today’s consumer belongs to an average of 13.4 loyalty programs, but are only active in 6.7. More than half of brands (57%) say they’ll increase loyalty program budgets in 2017. Why? The simple fact is it costs more to sell to a brand new customer than it does to sell to an existing one. It…
Understanding Creative Commons Licenses
You use images online and off – for nearly everything in your business. Your business card, flyers, brochures, menus, social media graphics, blog posts… they are everywhere. And if you’re just Googling the images you want, and saving from there, you could be in serious trouble. If the licensing isn’t right – you’re stealing. So,…
Guest Blogging vs Outreach: What’s Better for Your Backlinking Strategy?
Both guest blogging and blogger/influencer outreach help to increase exposure for your business. These tactics can help you go beyond search engine optimization and social media to help you reach a broader audience, taking advantage of audiences others have already built. Both, however, rely on developing relationships with other bloggers in your industry, which take…
16 Ways to Promote Your Infographics
Infographics have become one of the most popular ways to share large amounts of information in an easy to understand format. When done properly they are visually pleasing, interesting, and useful. One of the best ways to repurpose popular content is to design a new infographic using the information. Once the infographic is ready to…
Crafting a Social Media Policy That Works
We’ve all heard stories about people getting fired after their employer discovered something on social media. Sometimes, it’s because of something the employee said about the company or a customer; other times, it was because of something unrelated to their work, but a result of their online activity in their personal life. Do you want…
Cheatsheet: Creating a Brand Style Guide
Many brands lack a key piece of the puzzle for consistency – a brand style guide. Why do you need one? Well, if you’re like a lot of businesses out there, you’ve got several people, some in-house, some contracted, working to produce all your collateral and assets. And if you don’t want to spend a…
How to Make Your Content Go Viral in 2017
Understanding how to make your content go viral is an ongoing, uphill challenge. To make content go viral in 2017, it was essential to understand audience preferences, leverage trending topics, and create shareable, engaging content. Utilizing visual elements like videos and infographics, crafting compelling headlines, and optimizing for social sharing was crucial. Collaborating with influencers…
Create Your 2017 Social Media Calendar in Minutes
No matter the size of your business, if you want to help it grow, there needs to be at least some focus on social media. Whether you’ve already come with a streamlined social media workflow, or if you’re trying to develop one for the new year to help you accomplish your business goals, setting a…
New Year’s Resolutions: Goal Setting for 2017
Whether you set personal New Year’s resolutions or not – and whether you’re still sticking to them at the end of January, this is a wonderful time to reflect on where you are with your business, conduct an end of year analysis, and set some goals to help carry you through 2017. The Power…
Storytelling for Business Tips That Will Change the Way You Market
Your company story is a vital part of your branding and customer experience. It sets the tone for who you are, and what customers can expect from you. It’s the foundation of building connections with your customers, because when all is said and done, you’re in the business of solving problems for your customers, and…
7 Mistakes You’re Making on LinkedIn That Kill Your Brand Image
Regardless of where LinkedIn falls in your company social strategy, it’s a good idea to maintain a presence there. When used correctly, it can be a powerful tool for your business, going beyond recruiting to help engage customers, share internal information with your employees, and even generate sales leads. If you’re already using a LinkedIn…
15 Tools for Stellar Social Media Images That’ll Get You Followers
Creating social media images that stand out from the crowd is incredibly important. If the image isn’t clear, captivating, and chosen to fit within the company brand it can have a negative impact on the viewer’s impression of the company. Alternatively, a well-chosen image that has been carefully cultivated to impart a message that resonates…
7 Questions to Ask During a Social Media Audit to Avoid Disaster
As 2016 comes to a close, it’s naturally time to focus on goals for next year. One of the best things you can do in preparation for developing a new strategy, or making adjustments to your current one is a social media audit. Why Conduct a Social Media Audit? A social media audit is…
Facing a Writer’s Block Meltdown? Try These 14 Blog Content Hacks
It happens to the best of us from time to time – writer’s block for blog content. Even if you’re on top of your strategy and you have an editorial calendar planned out month’s in advance, you’ll eventually reach a point where you’re lost for what to write about – where you feel like you’ve…
Foolproof Ways to Adapt Social Media Content Across Channels
It may be easy to create a single message to share across your social media channels – but that is far from being an effective way to reach your audience. There are several social networks people use – and all of them have a different “hook” to get their attention. Simply crafting a message and…
The Ultimate Guide to Building Buyer Personas for Your Business
Think about it – when you’re trying to buy the perfect anniversary gift for your spouse, or the perfect gift for your best friend, you can see them in your mind as you’re shopping. You can see what they want and what they need, the things they’d most likely be interested in, what they love,…
Clicks Mean Nothing – Focus on Engagement
I know that’s not what you wanted to hear – I see you over there, beaming from ear to ear because this month’s page views were 200% higher than they were this time last year. I’m not here to rain on your parade – but I’m here to let you know you may want to…
Dissecting an Effective Outreach Campaign
To build an effective outreach campaign, you must first look at the big picture. It can be tempting to think you know where you’re going and how you’re going to get there, but moving too quickly, skipping steps, or worse, starting in the middle, can spell doom for any outreach campaign. The Brain: A…
9 Content Curation Tools to Fill Your Social Calendar
The Rule of Social Media, as varied as it may be depending on the source, always says you should never focus on tooting your own horn too much. Yes, you want to use it to share news about your company and new products or services, but ultimately, your social media channels are a platform to…
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