Eric Sachs 
This guide assumes you’ve done all your homework in terms of market research. You’ve developed and tested the idea, built the prototype, gone through beta testing, and now you’re ready to launch your new baby into the world. Your strategy can make or break your success, so it’s critical to go into everything with a … Read more
A 2013 survey showed 2/3 of customers have used a company’s social media website for customer service purposes. And younger consumers, between the ages of 18 and 29 are more likely to use a brands’ social media presence for service interactions than they are for marketing. Another study revealed 33% of customers would rather go … Read more
By 2020, 85% of the customer relationship will be managed without ever speaking to a person. Why is that? Well, it’s at least in part due to the fact that businesses are recognizing how much their customers hate dealing with customer service. In fact, 1/3 of people would rather scrub a toilet than talk on … Read more
Anyone with an internet connection can create and share content – visual or otherwise. This translates to a vast array of professional and amateur content, and a crowded environment. To stand out in any content marketing campaign, you must have quality, of course, but visual content can set you apart from the crowd. Why visual … Read more
If you’ve got an idea you think would make you rich – you could be right. Or, you could be wrong. It’s important to test the validity of your idea before pouring tons of time, energy, and money into something. Yeah, you can be excited about it, but just because you are doesn’t mean the … Read more
For years, the PR industry has been changing. The increased use of the internet and social media lends itself to a decrease in traditional media readership. It also means more brands are taking control of their reputation online, which in some cases is great PR, and in others, creates a nightmare. PR, according to the … Read more
Eric Sachs joined Greg and Gene on the Challenge Assumptions Podcast to talk about the world of SEO. In the 50-minute episode, Eric, Greg and Gene discuss: How Eric got started in SEO and digital marketing. The future of SEO and mobile marketing. Keeping transparency in the forefront of your company. Why Sachs Marketing Group … Read more
Across different industries, email marketing has proven to be an effective strategy in online marketing. Smart marketers have embraced it already: A survey report by an online technology reviews firm revealed that out of 200 marketers surveyed 97% of them are using email marketing software. If you’re already using email marketing, you need to take it a … Read more
Creating and executing a social media marketing (SMM) campaign is complex business – with a number of variants along the way. You have to think about what networks you’re wanting to include, what your end goals are, and how you think current and prospective fans will respond. Nothing really ever guarantees campaign success, but one … Read more
Blogging is hard work. It takes consistent effort, time, and dedication to get it done right. Your blog isn’t going to take off overnight, and thus it can be discouraging. In fact, it may even be tempting to trash it in favor or something else – more pressing activities. But, I’m here to tell you, … Read more
If you’re constantly feeling overwhelmed and like there aren’t enough hours in the day to get through everything you possibly need to do, it’s time to evaluate your time management skills. It’s time to take a look at what’s really taking up your time during the day, and become more aware of the things that … Read more
Did you know, YouTube on mobile alone reaches more 18 to 49 year olds than any cable network in the United States? That’s pretty impressive, and incredibly telling about our media consumption habits. If you’re marketing to anyone in that age group and you’re not engaging in YouTube marketing, you’re missing out. Just as with anything … Read more
If you’re cold pitching – you’re pitching your story (or your product) to someone you don’t already have a connection with, with the hope that they’ll run your story, or buy your product. Maybe you don’t want them to buy your product right this second, but you want them to attend a webinar or schedule … Read more
Brand marketing is an absolutely essential part of your online marketing strategy. You need to monitor your brand – and your competition, too. You may have SEO locked down so people can easily find the relevant content your company produces, but if they are not satisfied with the product, service, or customer service experience, they may … Read more
When first starting to build a social media presence for your brand, it’s important to avoid certain activities, while focusing your efforts on attracting followers. Not just any followers will do, however. Without targeted fans, you won’t get the results you’re looking for. But, building a Facebook audience isn’t just about what you post on … Read more
Looking for some email marketing tips for more subscribers? A few ways to increase email subscribers include creating compelling lead magnets, optimizing sign-up forms for user experience, leveraging social media platforms, and offering exclusive content. Personalizing emails, segmenting lists for targeted messaging, and using engaging subject lines are key. Regular testing and analyzing subscriber behavior … Read more
Whether you’re blogging for personal reasons with the intention of monetizing and turning it into a business in the future, or you’re blogging as a means of lead generation for your business, there is always room for improvement. With tens of thousands of blogs created on just WordPress.com alone, every single day, the competition is … Read more
An editorial calendar for your blog helps you keep up with what needs to be written and published and when. It’s a good idea to put one together for the month, if not for the year, at the beginning of the year. It helps you plan your blog’s content around marketing campaigns, holidays, and other … Read more
Whether you’re a business owner or marketer, you know the value of traffic to your website. One of the best ways to build traffic and links is through a link roundup. And, if you choose to host your own, you’ll get a piece of curated content to post on your blog. In this guide, I’ll … Read more
The ultimate social media launch involves defining clear goals, understanding the target audience, and choosing the right platforms. Creating a content calendar, engaging with the audience, and consistent branding are crucial. Utilizing analytics for insights and adapting strategy based on performance is key. Integrating paid ads can also boost visibility during the launch. When you’re … Read more
Today’s consumer belongs to an average of 13.4 loyalty programs, but are only active in 6.7. More than half of brands (57%) say they’ll increase loyalty program budgets in 2017. Why? The simple fact is it costs more to sell to a brand new customer than it does to sell to an existing one. It … Read more
You use images online and off – for nearly everything in your business. Your business card, flyers, brochures, menus, social media graphics, blog posts… they are everywhere. And if you’re just Googling the images you want, and saving from there, you could be in serious trouble. If the licensing isn’t right – you’re stealing. So, … Read more
Both guest blogging and blogger/influencer outreach help to increase exposure for your business. These tactics can help you go beyond search engine optimization and social media to help you reach a broader audience, taking advantage of audiences others have already built. Both, however, rely on developing relationships with other bloggers in your industry, which take … Read more
Infographics have become one of the most popular ways to share large amounts of information in an easy to understand format. When done properly they are visually pleasing, interesting, and useful. One of the best ways to repurpose popular content is to design a new infographic using the information. Once the infographic is ready to … Read more
We’ve all heard stories about people getting fired after their employer discovered something on social media. Sometimes, it’s because of something the employee said about the company or a customer; other times, it was because of something unrelated to their work, but a result of their online activity in their personal life. Do you want … Read more