Eric Sachs
SEO virtuoso, CEO @Sachs Marketing Group. Focused on being of service to business owners - helping to better position them in the eyes of their audiences.
Do You Really Need to Switch Your Website to HTTPS?
There’s been some recent buzz about switching your website from the standard HTTP to the more secure HTTPS. While many large websites, especially those in the e-commerce sector have been using it for years, Google announced it as a lightweight ranking signal back in 2014. That means it didn’t affect much, in fact, it only…
How to Make User Generated Content Work for You
User generated content, or UGC, refers to any kind of content created by users of a product or service. Most people think of reviews when it comes to UGC, but it encompasses everything from photos, blogs, videos, audio, tweets, forum posts, and more. You can use this content on your social media channels to promote…
16 of the Best Tips and Tricks to Hack Your Business Growth
Growth hacking is a different approach to marketing. It focuses on scalability. As your marketing efforts are designed to bring in more customers to grow your business, you can continue to put more into marketing while serving the growing customer base. Instead of traditional marketing, it focuses on using a series of shortcuts to drive…
Using WordPress? Here’s an SEO Checklist for You
All kinds of things go into how Google and other search engines rank your website compared to your competition. Though no one really knows exactly how the algorithm works, we know there are many factors they consider, ranging from the cleanliness of the code itself, to keywords, time spent on site, age of the domain,…
Native Advertising: Why It Works And Why You Should Do it Now
Native advertising is paid content that’s made to match the look and feel of the website it’s presented on, so it looks more like organic content. It encompasses many content formats, ranging from articles to infographics and videos. This type of content appears to provide value to the audience, but the end goal to sell…
Should You Incorporate a Chatbot in Your Social Media Strategy?
Facebook Messenger is a separate application that allows users, both personal and business, to send messages back and forth without using the original Facebook application. Many businesses are adding it to their marketing strategy simply because more than 1 billion people have adopted the platform as their primary communication channel. It’s not just the people…
The Complete Guide on How to Optimize Video for SEO
When you think of online videos, what’s the first thing you think of? YouTube, right? While it may be the most popular video distribution platform, that’s not to say it’s the only option. And while YouTube could easily be considered the second most popular option behind Google, if it were a search engine anyway, there’s…
Tips for Creating Cohesive Branding for your business
Creating a cohesive brand identity is deceptively complex. On the surface, it may appear to be as simple as hiring someone to create an eye-catching logo and engaging content that can then be distributed to consumers. In reality, the process of creating effective branding begins with deep introspection about the core values the brand represents…
Why Avoiding a CRM Will Be Harmful for Your Business
CRM refers to customer relationship management. It’s a type of software that allows you to develop a database of all your customers or clients, and keep track of information about how and when they interact with your company. While many companies operate without a CRM in place, actively avoiding using one can be harmful in…
Step-by-Step Guide to Launching a New Product or Service
This guide assumes you’ve done all your homework in terms of market research. You’ve developed and tested the idea, built the prototype, gone through beta testing, and now you’re ready to launch your new baby into the world. Your strategy can make or break your success, so it’s critical to go into everything with a…
6 Ways to Nail Social Customer Service
A 2013 survey showed 2/3 of customers have used a company’s social media website for customer service purposes. And younger consumers, between the ages of 18 and 29 are more likely to use a brands’ social media presence for service interactions than they are for marketing. Another study revealed 33% of customers would rather go…
How to Create Solid Self-Help Options for Customers
By 2020, 85% of the customer relationship will be managed without ever speaking to a person. Why is that? Well, it’s at least in part due to the fact that businesses are recognizing how much their customers hate dealing with customer service. In fact, 1/3 of people would rather scrub a toilet than talk on…
7 Types of Visual Content You Should Include in Your Strategy
Anyone with an internet connection can create and share content – visual or otherwise. This translates to a vast array of professional and amateur content, and a crowded environment. To stand out in any content marketing campaign, you must have quality, of course, but visual content can set you apart from the crowd. Why visual…
8 Ways to Test the Validity of Your Product or Service
If you’ve got an idea you think would make you rich – you could be right. Or, you could be wrong. It’s important to test the validity of your idea before pouring tons of time, energy, and money into something. Yeah, you can be excited about it, but just because you are doesn’t mean the…
Complete Guide to Integrate PR with Content Marketing
For years, the PR industry has been changing. The increased use of the internet and social media lends itself to a decrease in traditional media readership. It also means more brands are taking control of their reputation online, which in some cases is great PR, and in others, creates a nightmare. PR, according to the…
Eric Sachs on Challenge Assumptions Podcast
Eric Sachs joined Greg and Gene on the Challenge Assumptions Podcast to talk about the world of SEO. In the 50-minute episode, Eric, Greg and Gene discuss: How Eric got started in SEO and digital marketing. The future of SEO and mobile marketing. Keeping transparency in the forefront of your company. Why Sachs Marketing Group…
7 Email Segmentation Ideas for Maximizing Email Profits
Across different industries, email marketing has proven to be an effective strategy in online marketing. Smart marketers have embraced it already: A survey report by an online technology reviews firm revealed that out of 200 marketers surveyed 97% of them are using email marketing software. If you’re already using email marketing, you need to take it a…
How to Get Your Fans Actively Involved in Your SMM Campaign
Creating and executing a social media marketing (SMM) campaign is complex business – with a number of variants along the way. You have to think about what networks you’re wanting to include, what your end goals are, and how you think current and prospective fans will respond. Nothing really ever guarantees campaign success, but one…
8 Business Blogging Mistakes You Don’t Want to Make
Blogging is hard work. It takes consistent effort, time, and dedication to get it done right. Your blog isn’t going to take off overnight, and thus it can be discouraging. In fact, it may even be tempting to trash it in favor or something else – more pressing activities. But, I’m here to tell you,…
7 Time Sucks That Are Killing Your Work Productivity
If you’re constantly feeling overwhelmed and like there aren’t enough hours in the day to get through everything you possibly need to do, it’s time to evaluate your time management skills. It’s time to take a look at what’s really taking up your time during the day, and become more aware of the things that…
The Fool-Proof Guide to YouTube Marketing
Did you know, YouTube on mobile alone reaches more 18 to 49 year olds than any cable network in the United States? That’s pretty impressive, and incredibly telling about our media consumption habits. If you’re marketing to anyone in that age group and you’re not engaging in YouTube marketing, you’re missing out. Just as with anything…
Cold Pitching Isn’t Dead: How to Nail Your Next Pitch
If you’re cold pitching – you’re pitching your story (or your product) to someone you don’t already have a connection with, with the hope that they’ll run your story, or buy your product. Maybe you don’t want them to buy your product right this second, but you want them to attend a webinar or schedule…
26 Tools to Monitor Your Brand (And the Competition!)
Brand marketing is an absolutely essential part of your online marketing strategy. You need to monitor your brand – and your competition, too. You may have SEO locked down so people can easily find the relevant content your company produces, but if they are not satisfied with the product, service, or customer service experience, they may…
Building a Facebook Audience for Your Brand Page – Top Do’s and Don’ts
When first starting to build a social media presence for your brand, it’s important to avoid certain activities, while focusing your efforts on attracting followers. Not just any followers will do, however. Without targeted fans, you won’t get the results you’re looking for. But, building a Facebook audience isn’t just about what you post on…
10 Email Marketing Tips for More Subscribers
Looking for some email marketing tips for more subscribers? A few ways to increase email subscribers include creating compelling lead magnets, optimizing sign-up forms for user experience, leveraging social media platforms, and offering exclusive content. Personalizing emails, segmenting lists for targeted messaging, and using engaging subject lines are key. Regular testing and analyzing subscriber behavior…
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