Eric Sachs
SEO virtuoso, CEO @Sachs Marketing Group. Focused on being of service to business owners - helping to better position them in the eyes of their audiences.
6 Tips to Using Pop-Ups Without Harming Your SEO
If you’ve been in the SEO game for any length of time, you’re no stranger to Google changing things up on all of us. As they constantly strive to improve the user experience for their customer base, they’ve forced many websites to do the same. One of the recent updates cracked down on the use…
Is it Time to Rethink Your Display Advertising Campaigns?
Do you know how many websites your company is advertising on every month? Do you know how much you’re spending on those display ads? What if I told you that you could dramatically decrease the number of websites displaying your ads, without seeing a decrease in results? That’s exactly what JP Morgan Chase has recently…
9 SEO Mistakes That Will Ruin Your Content Marketing Strategy
9 SEO Mistakes That Will Ruin Your Content Marketing Strategy: Common SEO mistakes detrimental to content marketing include neglecting keyword research, ignoring mobile optimization, and overlooking meta tags and descriptions. Duplicate content, slow website speed, and not optimizing for user experience harm rankings. Neglecting local SEO, backlink quality, and disregarding analytics insights can also significantly…
How to Find the Right Social Media Management Software
Failing to thrive on social media is one of the greatest hurdles business owners face. It’s time consuming, and as soon as you get it figured out, the rules change and either you need to learn how to use a new social media platform or, thanks to new features or a new algorithm, you need…
156 Digital Marketing Statistics You Must Know for Success
Digital marketing statistics guide your strategy, offering insights into consumer behavior and market trends. They help tailor your efforts for maximum engagement, ensuring resources are efficiently allocated. By understanding these metrics, businesses can create targeted campaigns, optimize their online presence, and stay ahead of the competition. Essentially, they empower decision-making with data-driven clarity, enhancing the…
Single Page Websites and SEO, Explained
Single page websites have become popular among minimalist entrepreneurs, product announcers, and newcomers to the world of websites. The idea is a single page website is easier to maintain while the entrepreneur is doing their work. Some of these people are often offering services that are a little more in-depth than something that you can…
9 Content Marketing Mistakes You Can’t Afford to Make
Content marketing is one of the most effective forms of online marketing today. In a world where 200 million people are using ad blocking software, traditional display ads just aren’t as effective as they used to be. When you consider that content marketing costs 62% les than outbound marketing, yet generates three times the leads,…
Why You Need to Utilize NAP to Master Local SEO
NAP doesn’t refer to the short sleep you love to take in the afternoon, but instead stands for Name, Address, and Phone number. It is a critical piece of the local SEO puzzle, and without it, you will have a hard time getting a business to rank well. Search engines use the NAP information to…
How to Start a YouTube Channel for Your Business
YouTube, the Google-owned video network, is about more than funny videos and attempting to improve SEO signals. The network is a great way to connect to and engage with people in your audience, since it has more than a billion users. That’s more than 33% of everyone on the entire internet. Every day, people are…
What to Look for in a Social Media Manager
If you’ve decided it’s time to hire a social media manager, not just any person will do. It’s tempting to ask someone who’s already working for you to take over the responsibilities for you, but that isn’t a good idea. You’ll likely overwhelm them with work, especially because social media management is more complex than…
A Timeline of Facebook’s Acquisitions
A Timeline of Facebook’s Acquisitions: Facebook’s acquisitions timeline includes notable purchases like Instagram in 2012, enhancing its photo-sharing capabilities, and WhatsApp in 2014, expanding into messaging. Oculus VR in 2014 marked its entry into virtual reality. These acquisitions reflect Facebook’s strategy to diversify services, stay technologically ahead, and maintain dominance in social media and digital…
Time Saving Tricks for Social Media Managers
While most people use social media to chit chat with friends, share funny memes, take quizzes, and kill time, it’s literally your job. And because there are so many clients, and so many platforms – metrics to check, content to curate, comments to respond to, posts to schedule, images to create, and a community to…
7 Content Marketing Hacks to Help B2B Marketers
When it comes to B2B, content marketing is an entirely different beast than for the B2C market. Of course, the purpose remains the same – you want to create content that draws in a bigger audience for your business, content that strengthens your brand, and ultimately increases your leads and sales. The only thing that…
A Timeline of All of Google’s Acquisitions Since 2001
Google’s acquisition timeline since 2001 features key purchases like Android in 2005, pivotal in mobile OS; YouTube in 2006, expanding into video sharing; and DoubleClick in 2007, enhancing online advertising. The acquisitions demonstrate Google’s strategy to expand its services, invest in new technologies, and strengthen its position as a tech giant. Google got its start…
Does Web Hosting Influence SEO?
Web hosting is an integral piece of the online business and marketing puzzle. Without it, you don’t have a way to get your website online. But, because it gives your website a place to live on the internet, it may have a small impact on your search engine rankings. Does that mean you should choose…
Twitter Hack: Creating RSS Feeds from Twitter Activity
Most people know how to search Twitter to find a profile or a hashtag, but thanks to more advanced features, it’s possible to get a great deal more data from the social media platform. In this guide, you’ll learn how to use advanced search features to zero in on information you can use to improve…
The One-Two Punch That Will Help You Master SEO in 2017
Let’s get one thing out of the way: despite what trendy social media experts might have you believe, social media marketing is not the new SEO. Search Engine Optimization and social media marketing exist on two different ends of the spectrum, with very little overlap. Social media marketing is all about, well, being social. It’s…
How to Use Hashtags to Enhance Your Brand
Hashtags (#hashtags) are an important part of how people communicate online. They are also a critical part of online marketing, as they allow you to organize content and track discussions across social media based on the hashtag or keywords. The hashtag first beginning with Twitter in 2007 as a way to group tweets. it has…
Why Backing Up Your Social Media Content is Crucial
You should be backing up your social media and blog content on your local machine and somewhere on the cloud. You never know when the server that hosts your content may go down, resulting in the loss of your content, or a temporary delay in the delivery of that content. You also may run into…
How Not Disavowing Links Harms Your SEO Strategy
Not disavowing links harms your SEO strategy. Bad links from spammy or irrelevant sites may lead to penalties from search engines, harming your site’s credibility and rankings. Regularly auditing backlinks and disavowing those that are low-quality or unnatural is crucial to maintaining a healthy and effective SEO profile. Thanks to changes across the SEO industry…
Are Your Ads Killing Your SEO?
Many online businesses monetize their websites using display ads – either through a network like AdSense, or by selling ads directly. One of the first banner ads online belonged to AT&T, and was first displayed in October 1994. Logically, it makes sense that if you have a decent amount of traffic, you should make it…
How to Use Social Media to Build Trust With Potential Customers
Social media is often full of “noise” from brands and personal connections alike. The environment is cluttered simply because everyone wants to be on social media to connect with people. But, as we all know, simply having a profile on a social media network isn’t enough to make the platform work for you – and…
14 Types of Evergreen Content to Include in Your Strategy
Evergreen content is timeless. This post itself, is an example of evergreen content. Even though it’s originally being posted to the blog in 2017, the information within the post will be relevant and useful to my audience for years to come. And, if changes in the industry mean some of the information becomes outdated, I…
A Beginner’s Guide to Mastering Google Search Console
Once known as Google Webmaster Tools, the product was renamed in May 2015, to better represent its wider audience of users. Originally intended to help webmasters get a better view of what’s going on with a website, the resource provided valuable to other internet professionals, such as SEOs, designers, and marketing pros, thus the rebrand….
Everything You Need to Know to Start Your Own Podcast
Podcasting is a type of online audio broadcasting. You record an audio file, usually MP3, then upload it online for people to stream and listen to. Alternatively, people can download the file and listen at their own convenience. The term “podcast” is a hybrid of iPod and broadcasting, since most people listened to the files…
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