Eric Sachs 
Your website and social media presence work together to build the foundation of your business – whether you actually conduct business online or not. While there are many tools to help you measure the success of your social media efforts on the platforms themselves, translating that success to measurable results for the business itself can … Read more
Influencer marketing is far more than a hit new trend in marketing. Statistics. Being an Instagram influencer alone has reached $1 billion as an industry. It’s even poised to hit $2 billion by 2019. But, it may not be worth the investment to businesses that they once believed it was. The Experiment One Agency … Read more
It’s safe to say nearly every website online today has an About Us page or a variation thereof. It’s essential to tell your visitors who you are, what your company does, and what they can expect to find on your website. It’s your chance to showcase your brand, your people, and your purpose. There’s more … Read more
LinkedIn is one of the last platforms to add support for uploading videos. Video marketing has a remarkable return on investment, and with the addition of native video, now those in the B2B space have an even better shot at using LinkedIn. Though the rollout has begun, if you don’t have the ability to upload … Read more
In online marketing, you can find a slew of content marketers all across the spectrum, ranging from freelancers who focus on blogs, to agency professionals handing the content for Fortune 500 companies. Regardless of who’s producing it and why, it results in a flood of content – all at varying levels of quality – pushed … Read more
Content is everywhere – and with the increase in content marketing, we can be sure that it’s not going anywhere. Of course, written content like this blog post is just a fraction of the content out there, but because it’s one of the most accessible things out there, it’s what many people turn to. After … Read more
If you’ve ever spent time working in sales, you know the one thing that’s important is to make sure your customers know you’re there and available to them. Usually, that means greeting the customer quickly and asking how you can help them. It works when you’re in person, or speaking to a customer over the … Read more
Video marketing is hot, there’s no doubt about it. 43% of people want more video content from marketers, and 51.9% of marketers say video is the content with the highest return on investment. 85% of businesses now have an internal staff and resources to create videos in-house. Business have an average of 293 videos in … Read more
Writing is a necessary part of content marketing, and even if you’ve got a team of writers working for you, you may find yourself writing some stuff on your own. And if not, feel free to share this advice with your team, to help them improve their productivity. Create an Idea Capture System That … Read more
Clutch named Sachs Marketing Group one of the Top Los Angeles SEO firms of 2017. If you’re new to reading the blog, we were also given that distinction three times in 2016. Clutch offers a leading online directory of SEO, digital marketing, and web development firms, aimed at helping those who need help with their … Read more
According to the United States Bureau of Labor Statistics (BLS) social media specialists are grouped in with other types of public relations specialists. In 2015, their median annual wage was $56,770, which is higher than the overall median wage of $36,000 for all workers. Social media specialists are the ones who are posting content on various … Read more
When you’ve been in digital marketing as long as I have, you tend to notice when brands are making mistakes with their strategy. A lot of brands believe they must be using all available marketing channels to be successful, but in doing so, find they don’t have the budget to properly manage and execute campaigns … Read more
Dark social doesn’t refer to some odd meeting of “chosen” social media professionals. It’s the term used to describe social sharing activity that can’t accurately be tracked, as it isn’t picked up by your web analytics platform. For instance, when someone shares links to your site through private messaging apps, email, or a plain old … Read more
There are several factors that affect website speed. Website speed is affected by the quality of your hosting service, the size of your images, and how many add-ons or extra features you have. Making sure images aren’t too large, keeping extras to a minimum, using simple caching methods, avoiding unnecessary redirects, and using a content … Read more
If you’ve determined you need to make changes to your website – either through a re-design, changing your URL structure, making the switch to HTTPS, or switching to a different CMS, it’s not a one-step process you can just decide to do on a whim. Making changes, particularly to the URL structure can have negative … Read more
If you’re running any kind of ad campaign on Facebook or Instagram, you could be spending way more money than you need to. Before you start running any new campaigns, take a few minutes to read through this to make sure your ads are as optimized as possible. Are your ad conversions where they should … Read more
Facebook Live has been a hit for many brands. Despite the fact that Facebook Live is only one year old, 20% of videos on Facebook are live. Since it became an option, daily watch time for Facebook Live broadcasts has grown more than 400%. Now, Facebook is making an improvement to the streaming feature, making … Read more
Images are a vital part of the user experience, but they also account for the most data on your page. This means it can have a dramatic effect on your site’s loading time, which we know can impact conversion rates. Research shows 47% of users expect a website to load within two seconds or less, … Read more
People use different devices for different tasks. Would you go app shopping for new apps on your tablet or smartphone from your desktop? Probably not. Would you try out a new business program on your tablet? Probably not. So, it makes sense to use device-specific PPC campaigns when your business is targeting behaviors that are … Read more
You’ve built (or paid for) a stellar website. You’ve invested in market research and built an amazing product, and you’ve got a great sales and customer support team to support it. But, people just aren’t responding the way you’d hoped. They’re either not coming to begin with, or even worse, they’re coming, taking a look … Read more
If you’ve noticed even after a seemingly well executed SEO campaign that your organic traffic is falling, don’t get discouraged. There are several reasons this could be happening. I’m going to go through the most common issues and provide ways to address them, so you can start to see an increase in your organic traffic … Read more
I’ve already written a post on the importance of considering color theory in your branding, so today I want to extend that and talk about choosing your fonts. Just like color, fonts can evoke certain thoughts and feelings, so it’s important to make sure your fonts match your brand message. Today’s marketers are saddled with … Read more
In today’s society, new content is produced at an alarming rate – and with everything just a search away, it’s super easy to find (and steal) whatever you want. If you’re worried about someone stealing your blog content for use as their own, there are some things you can do to protect yourself. Run … Read more
If you’re looking to build an engaged audience and are more interested in long term marketing wins, content marketing can be one of the best strategies you can use. However, content marketing can be intimidating if you are working with a small team or small budget. Even a one-person team who must handle content strategy, … Read more
There’s a tremendous amount of data out there for marketers. According to the IDC, we generated 1.8 zettabytes (1.8 trillion GBs) of information in 2011. In 2012, we added another zettabyte. And by 2020, we’re expected to hit 40 zettabytes. With all of it to sort through, it can be difficult to determine what metrics … Read more