These YouTube Tools Will Boost Your Video Rankings

Video media player on laptop screen.

Video content is pulling more and more weight in the field of digital marketing, as it becomes easier than ever to post, host, and consume. Between the astronomical rise of TikTok and the success of YouTube Shorts, not to mention other popular forms of short-form video content, it’s become clearer over time that at least … Read more

Meta Makes Changes to Facebook’s Ad Targeting

A woman in virtual reality glasses isolated. Metaverse technology illustration with empty space for text.

Starting January 19th, 2022, advertisers on Facebook are no longer be able to create new ad sets utilizing certain Detailed Targeting options, including: Health causes (e.g., “cancer awareness”, “obesity pandemic”, etc.) Sexual orientation (e.g., “LGBTQIA+”, “trans rights”, etc.) Race and ethnicity Religious groups (e.g., “Islam”, “Catholic Church”, “Hannukah”, etc.) Political beliefs (e.g., political movements, political … Read more

How To Use Instagram Carousels to Drive Engagement

How To Use Instagram Carousels to Drive Engagement - Sachs Marketing

Instagram carousels are not a new feature, and were first introduced to Instagram in 2017. So why bring them up now? They’ve regained relevance in 2022 because of engagement trends, signaling a change in how users on Instagram are behaving and consuming content. While the rule of social media marketing is often that content is … Read more

Facebook Rebrands: Tech Giant Is Now “Meta”

Metaverse Digital Virtual Reality Technology of a woman with glasses and a headset VR connected to the virtual space

When Facebook first launched in 2004, no one had any idea of the scope it would have just a decade later, or the way it would participate in a societal shift towards digital platforms and new social technologies. In an effort to preempt future technologies this time, and build on the impact of the platform, … Read more

Facebook’s New Tools for Businesses

Facebook's new tools for businesses

Facebook’s new tools for businesses signal an exciting development for entrepreneurs leveraging the platform. Facebook’s new tools for businesses aim to enhance customer-business interactions, improve lead generation, and expand audience reach, particularly benefiting small businesses. They offer greater convenience for customers and provide businesses the ability to rapidly respond to feedback, adapt services, and initiate … Read more

Best Practices for TikTok Ads

Best Practices for TikTok Ads - Sachs Marketing Group

TikTok recently released some best practices for advertisers to make the most of their TikTok Ads on the app, which is one of the fastest-growing social media apps in the world, and saw exponential growth throughout 2020. If you haven’t invested in online video ads, TikTok might offer you some of the best bang for … Read more

Facebook iOS 14 Update: How Will It Affect Your Ads?

Facebook iOS 14 Update: How Will It Affect Your Ads? - Sachs Marketing Group

Facebook recently published an informative post warning marketers of certain upcoming changes to web and mobile ad campaigns as a result of Apple’s AppTrackingTransparency framework, which will prompt users to give explicit permission to apps that track them for advertising data. These changes, introduced with iOS 14, have required Facebook to respond and reassure businesses … Read more

Twitter Tests New E-Commerce Feature, Shop Module

Twitter Tests New E-Commerce Feature, Shop Module - Sachs Marketing Group

After a harrowing 2020 and a rocky start to the new year, it seems everyone has read the tea leaves and collectively decided that if one thing took off in recent times, it’s online shopping. With targeted ads and other marketing techniques facing continuous criticism, alternative monetization is a serious consideration for the largest social … Read more

Facebook Launches 4 New Ecommerce Features

Facebook Launches 4 New Ecommerce Features - Sachs Marketing Group

Facebook commerce, or F-commerce, has grown throughout the pandemic and has been a great boon to the company’s stock, even amid privacy concerns and Apple’s new policies affecting gathered user data. But that doesn’t mean the Facebook storefront feature is in trouble – instead, it’s pivoting towards rolling out features for businesses and products that … Read more

Updates To YouTube Analytics

Updates To YouTube Analytics - Sachs Marketing Group

Growing a successful channel on the world’s largest video platform is not an easy feat, and YouTube’s relatively limited analytics features haven’t made it any easier. Some channels seem to explode in popularity overnight, while others languish for years – even with consistent uploads. There are many unknown variables regarding how YouTube recommends and promotes … Read more

Instagram Announces Plan to Develop Influencer Marketplace

Instagram Announces Plan to Develop Influencer Marketplace

Instagram has seen a surge in daily use because of the pandemic, along with the rest of the social media landscape. It has also affected the dynamic and culture of Instagram influencers – and the rise of influence activism and community outreach through social media. Many of these brand-influencer relationships were formed through platforms like … Read more

Facebook Confirms: Instagram For Kids Is Coming

Facebook Confirms: Instagram For Kids Is Coming

According to an internal post obtained by BuzzFeed News and a statement from Mark Zuckerberg given at a Congressional hearing earlier in March, Facebook is currently prioritizing the development of an Instagram for Kids, specifically targeting audiences below the age of 13. Instagram’s vice president of product, Vishal Shah, wrote to employees on the company … Read more

YouTube Introduces Shorts: A Platform to Rival TikTok

YouTube Introduces Shorts: A Platform to Rival TikTok - Sachs Marketing Group

“And the cool thing about these guys is that they have really, really, really long trunks.” The first video ever uploaded to YouTube in April 2005 was a simple 18-second clip of entrepreneur Jawed Karim at the San Diego Zoo, filmed in front of an elephant enclosure. Since then, short, viral clips have often defined … Read more

Clubhouse App 101: What Is It?

Clubhouse App 101: What Is It? - Sachs Marketing Group

The Clubhouse app is a social networking platform based on audio chat. Users can join virtual rooms to listen or participate in live discussions, ranging from casual conversations to expert panels on various topics. Launched in 2020, it quickly gained popularity for its unique format, enabling real-time, voice-based interaction and networking opportunities, distinguishing it from … Read more

Instagram Saves are the New Super Like

Instagram Saves are the New Super Like - Sachs Marketing Group

Likes are a thing of the past. Saves are where it’s at – and brands like yours need to pay attention. Instagram has been testing the removal of likes for a while now, which left brands scrambling, at first, to find a replacement success metric. That success metric is here – the private “saves” metric. … Read more

Ads for IGTV Are Coming

IGTV Ads Are Coming

IGTV ads are a monetization feature on Instagram, allowing creators to earn revenue by including short advertisements in their IGTV (Instagram TV) videos. These ads, typically lasting up to 15 seconds, are inserted at natural breaks in content, offering brands a new avenue to reach audiences. This feature not only benefits advertisers with increased visibility … Read more

A Closer Look at LinkedIn Live

A Closer Look at LinkedIn Live - Sachs Marketing Group

LinkedIn Live is a feature on LinkedIn that allows individuals and organizations to broadcast live video content to their network. This platform is ideal for hosting real-time discussions, interviews, and presentations, enabling direct engagement with professional audiences. It’s a powerful tool for thought leadership, brand promotion, and community building, offering interactive elements like Q&A sessions, … Read more

Questions to Boost Your Social Media Marketing

Questions to Boost Your Social Media Marketing - Sachs Marketing Group

There are several questions to boost your social media marketing. Effective social media marketing hinges on asking the right questions. These include understanding your target audience’s preferences, determining which platforms they frequent, and identifying the type of content that resonates with them. Questions about engagement metrics, such as which posts generate the most interaction and … Read more

Twitter Offers More Support to Researchers for Accountability

Twitter Offers More Support to Researchers for Accountability - Sachs Marketing Group

Twitter offers more support to researchers for accountability. Twitter’s initiative to support researchers reflects a commitment to transparency and accountability. Providing data access helps study platform impacts on public discourse and misinformation. It includes sharing tweet datasets, user engagement metrics, and algorithm insights. This support aids in understanding social media’s role in society and developing … Read more

Making the Most of Your Social Media Calendar

Here, I’ll discuss how to create an effective posting schedule for all your social media updates.

Making the most of your social media calendar is essential to creating social signals around your brand. Effectively utilizing a social media calendar involves planning content, aligning posts with marketing campaigns and key dates. Regularly updating content types (images, videos, blogs) keeps the feed fresh. Timely engagement with trending topics and audience interaction is crucial. … Read more

Marketing Your Business Beyond Social Media

Marketing Your Business Beyond Social Media - Sachs Marketing Group

Marketing your business beyond social media involves leveraging SEO for organic search visibility, email marketing for direct customer communication, and content marketing to establish thought leadership. Networking at industry events and public relations can enhance brand presence. Collaborations and sponsorships also provide avenues for outreach, and community involvement can strengthen local connections. Social media marketing … Read more

New and Upcoming Twitter Features You Need to Know About

New and Upcoming Twitter Features You Need to Know About - Sachs Marketing Group

There are several new and upcoming Twitter features you need to know about. Twitter continuously innovates, introducing features to enhance user experience and engagement. Recent and upcoming features include improved algorithms for more relevant content, enhanced tweet analytics for better engagement insights, new ad formats for increased visibility, and advanced tools for combating misinformation. Features … Read more

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