In the coming months, Facebook will release its Clear History tool. Once it is released, the new feature will allow users to see, manage, and disconnect activity that happens off-Facebook from their user profile. As such, the tool will impact marketers ability to reach a targeted audience on the platform. What is the Clear History … Read more
The results are in! Sachs Marketing Group has been awarded a 2019 Los Angeles City Excellence Award by UpCity. Out of 624 marketing service providers in Los Angeles, we were selected as one of the top 20 based on our UpCity Rating, which measures digital recommendability by reviews, search score, domain authority and more. By having our … Read more
If you’re in retail and don’t have an omni-channel strategy yet, you’re missing out on a lot of potential review. A recent report shows that out of 46,000 shoppers, 73% used multiple channels to make a purchase. Only 7% shopped exclusively online, and 20% shopped exclusively in store. If you were looking for proof that … Read more
In a feature that could directly compete with Facebook Events, Google Maps is now allowing users to create public events with specific locations. Though it has yet to be publicly announced as of March 25, 2019, the feature has been confirmed through a dedicated help center article. Google began highlighting public events in Maps last … Read more
The way that businesses compete with each other has fundamentally changed; from billboards, magazine ads, and commercial jingles to duking it out in search results, on social media, and ads on leading digital platforms. Companies that recognize these changes increase their chances of succeeding, but the firms who leverage them to reach their … Read more
As a local business owner, you may think your storefront, word-of-mouth, and local advertising is all you need to succeed. This is incredibly short-sighted; your business’s online presence is just as important. In the past, people doing a Google search for a product would be presented with a 10-pack listing of local businesses offering what … Read more
Updated 2023 The holiday season goes like this: December Holidays, New Year, football playoffs through to the SuperBowl, and then Valentine’s Day. Valentine’s Day is a bit weird in that even though it is already on store shelves, it isn’t as prevalent in advertisements until February 1st. That means you have about a week or … Read more
The world of healthcare is constantly evolving, and marketing is more challenging than ever. In an increasingly digital-focused world, there so much the average provider needs to consider and pay attention to: privacy, online reviews, your ability to create a strong brand presence, SEO, and yes, even competing with other providers, too. It’s certainly possible … Read more
The world of digital marketing is vast and, well, a bit confusing if you’re a newcomer or startup. Millions of tools claim they’re just the ticket to help you win subscribers, grow your sales, and boost your strategies, but do they all really do what they claim? Not even close. In fact, some of the … Read more
The world of search engine optimization (SEO) is evolving at a fast and constant pace. You’d be surprised at the number of techniques “experts” used just a couple of years ago that are completely ineffective now! Advances in artificial intelligence (and Google’s algorithms) make it easier than ever for bots to identify genuinely valuable information … Read more
The world of digital marketing is fast-paced. It’s easy to start your day with a plan and then get lost in a sea of changes, social conversations, and sometimes, even a little drama. Yes, you do need to stay on top of what’s happening in the digital world. But you also need to create boundaries … Read more
In the world of running an online business, you don’t get much more relevant than Google. In fact, most businesses would find themselves completely lost if the company up and disappeared tomorrow. This includes SEO analysts, social media experts, and even web designers. The simple fact is that nearly all of us rely on Google … Read more
The New Year is right around the corner. Hopefully, you’ve already mapped out your 2019 marketing plan, but if you haven’t, there’s no time like the present. Either way, we have an important question: will you take an omnichannel or multichannel approach? Say what? No, it’s not a trick question – it’s really important, but … Read more
It doesn’t matter if you work in a small doctor’s office or lab or for a large hospital chain; all healthcare professionals need to have an online presence. Healthcare and medical providers face a growing set of unique challenges in the SEO world because of the intense need for privacy and sensitivity they face. HIPAA … Read more
Clutch, a leading reviewer of professional services firms, took the time to sit down with our CEO and Director of Business Development, Eric Sachs, to discuss how Sachs Marketing Group began, what differentiates us, and what is in store for the coming years. Five key questions that Eric answers in the dialogue include: Can you … Read more
The digital marketing and SEO landscapes are ones that constantly fluctuate, and it is for this reason that marketers and SEOs must keep up-to-date on the current trends and changes within the industry. As SEO has continued to evolve over the past few years, we’ve seen the algorithms move toward “white hat” methods and reward … Read more
We are thrilled to announce that Sachs Marketing Group has been named to Entrepreneur Magazine’s Entrepreneur360 – Best Entrepreneurial Companies in America for 2015. Through surveys and data, Entrepreneur took a look at hundreds of small and medium sized businesses, highlighting “six archetypal sets of practices and characteristics that [they] believe are representative of most growth … Read more
Sachs Marketing Group founder Eric Sachs was recently featured in a Forbes article regarding the difference between legitimate marketing and subtle propaganda. Search Engine Watch dubbed 2015 as “Year of the Consumer,” suggesting that consumers drive marketing demand and will be quick to take business elsewhere if they see shoddy marketing techniques and sneaky propaganda. To … Read more
Last month, Sachs Marketing Group began hosting roundtable meetups to provide the opportunity for local business owners to get together and talk marketing strategy. Eric Sachs, our CEO and Director of Business Development, has so far discussed the techniques of SEO and social media development, as well as other digital tools for growing a business … Read more
Research firm Clutch has identified Sachs Marketing Group as a leading digital marketing firm, specializing in SEO services. Clutch’s research utilizes a proprietary Leaders Matrix methodology, “mapping each firm’s focus on search engine optimization and local search against their proven ability to deliver measurable results for their clients.” SMG was evaluated and named, based on … Read more
Are you looking to learn more about growing your business online? SEO and social media development are critical parts of any successful marketing campaign, and we’d love to tell you more about them! Our Director of Business, Eric Sachs, will be hosting a monthly meetup to bring together local small and medium-sized business owners; we’ll … Read more
In our ever-connected and digitally-based society, it’s become increasingly clear just how important an online presence can be to the success of a business, an organization, or a movement. But if faced with limited resources, time, or budget, many question what the most important aspect of online marketing to focus on really is. We hear … Read more