SMG Admin
Creating a Digital Marketing Plan for the Holidays
What’s that, you say? It’s only September? Marketers, let’s take the “only” out of there – it’s putting your holiday campaigns at risk. The bare truth of the matter is this: if you haven’t started planning your holiday marketing campaigns yet, you are officially behind schedule. Stores started putting out back-to-school gear in July and…
GDPR: What US-Based Businesses Need to Know
The passing of GDPR legislation in the European Union (EU) has changed the way businesses and websites need to do business in order to protect the personal information of consumers and site visitors. While US-based business owners may not think it applies to them, you need to think twice. Websites that attract a global audience…
9 Reasons You Should Be Going LIVE
Video content has become a critical component in any marketing campaign, but while pre-recorded video is helpful, there’s definitely something to be said for utilizing Facebook Live video to spread the word about your business and brand. Live videos aren’t for you? Wrong. Live video is for everyone. It’s easy to use, doesn’t require a…
6 Quick Facts You Need to Know About the New Google Ads Interface
Do you rely on Google Adwords, either for income or for your own ads? If you do, you may already be aware of the fact that Google is rapidly evolving its own platforms to better suit your needs. This includes a recent revitalization and shift to a brand-new replacement platform called “Google Ads.” The new…
Hot SEO Tips for Brand-New Startups
When you’re first starting a business, how you manage your money matters. In fact, how you manage every single aspect of marketing plays a role in whether or not you survive the first year. Your number one goal is to achieve rapid growth without putting yourself in the hole in the process. That’s a tough…
Why Opens Aren’t Everything in Email Marketing
Email opens aren’t everything in email marketing – more critical metrics include click-through rates, conversion rates, and ROI. Engaging content that prompts action is more valuable than opens. Focusing on segmenting audiences for personalized content and testing different subject lines, formats, and call-to-actions can provide deeper insights into email marketing effectiveness beyond just open rates….
Interactive Video: The Next Biggest Content Marketing “Buzzword”
Credit: EduBirdie Content marketing is an ever-changing sector of the marketing industry. As the type of content and the way we consume content changes, marketers have to change the type of content they provide to keep up. Newer social media platforms like SnapChat and Instagram are an excellent example; both evolved from the desire…
Is Facebook the Next Best Zone for Influencers to Make Money?
We spent the last year telling you that Instagram is the biggest up-and-coming platform, both for regular businesses and for influencer marketers. Now, we’re about to turn that advice on its head and suggest that Facebook may be a serious contender for second place by the end of the year. Facebook officially launched a…
Cashier’s Check Scam – Craigslist Scam
People sending fake cashier’s checks – Sachs Marketing Group on Click-N-Ship Labels Hi. I’m Eric Sachs – CEO @Sachs Marketing Group. I wanted to write this post as a PSA to inform our audience about a cashier’s check scam that’s been happening recently. Someone (or perhaps multiple people) are attempting to scam unsuspecting people by…
4 Industry-Proven Methods for Better Content Creation
Neil Patel. Ann Handley. Joe Pulizzi. Lilach Bullock. What do all of these people have in common? If you guessed marketing or entrepreneurial spirit, you’d be right, but that’s just the beginning of their stories. These four influential people are also four of the world’s best content creationists spanning across nearly every delivery format, including…
Here’s How Instagram’s New Algorithms Functions
Instagram is changing – okay, that’s not really a new phenomenon, really. The platform evolves every few months much like Facebook, changing back end coding here and there to hopefully produce better results for users and advertisers. The most recent changes, however, are a bit more involved. Essentially, Instagram is changing how their feed works….
Mastering Reputation Management on Social Media Platforms
Social signals – how many collective shares, mentions, likes, and follows your business’s social media profiles have on an ongoing basis – are a big deal right now. They hold significant weight in determining rank because Google sees a high degree of positive interactions as indicating that you’re reliable, trustworthy, and ultimately, sharing content your…
Summer Networking Tips for Digital Marketers
As a digital marketer, networking and prospecting is critical to the success of your business. Because the vastness of the internet means you have access to millions of interested people, you need to be a bit more creative in your networking strategies to ensure you’re adding the right people to your pipeline….
9 Ways to Improve Your Email Open and Click-Through Rates
There are several ways to improve your email open and click-through rates. To improve email open and click-through rates, use compelling, personalized subject lines and preview text. Segmenting your audience for targeted content, optimizing email design for mobile users, and including clear, compelling calls to action enhance engagement. Regular testing and analyzing performance metrics for…
All the Facts You Need to Know on Google My Business API
Unless you’ve been living under a rock, you’ve heard about Google My Business. This unified tool lets businesses manage their online presence across multiple Google-owned interfaces across the web, including Search, Maps, Reviews, and even Google +. It’s handy, easy to use, and a fantastic tool to have in your SEO toolbox – as long…
10 Important Digital Marketing Strategy Statistics for 2018
Are you prepared for this year’s new digital marketing environment? Whether you’re sure you have your strategy locked down or you’re still trying to find the best approach, shaping campaigns always starts with knowledge. The more you know about what you’re up against, the better you can react to it and adapt. Make the most…
8 Local SEO Tips for Restaurants
There are several local SEO tips for restaurants. Restaurants can boost local SEO by optimizing their Google Business listing, including accurate location and contact information, and encouraging customer reviews. Utilizing local keywords in website content, optimizing for mobile users, and including menus online are essential. Building local backlinks and engaging in local community events can…
How the GDPR is Changing Digital Marketing
General Data Protection Regulation (GDPR) is coming. Only another month until it’s officially in place; do you understand it enough to stay compliant? It’s no secret that the GDPR is raising some very significant and important conversations across the United States right now, especially in the realm of marketing. While it will mostly impact the…
Go Ahead, Love Your Media-Rich Pages Without Sacrificing Page Speed
Page speed and site speed: two important factors webmasters overlook way too often, especially in an online environment where we use more media than ever before. As the world shifts to a preference for images and video – or at least text content with images and video – a significant number of sites seem to…
Hiring a PPC Specialist? Here’s What You Need to Know First
Pay Per Click (PPC) can be incredibly lucrative, both for making money outright and in line with a sales or remarketing campaign. But it can also be a pretty high-risk strategy, especially if you don’t fully understand how fast competition can change and what influences your success over time. That’s exactly what drives many entrepreneurs…
5 Facebook Changes Spurred On by Cambridge Analytica
Facebook is currently struggling from a poor public image issue. Somehow, the platform managed to allow research company Cambridge Analytica to not only access, but retain years worth of private data for nearly 50 million different users on the platform. Users who, for the most part, had no idea their info had been gathered,…
How the SEO Industry Evolved (And Where It’s Headed)
The SEO industry evolved from keyword stuffing and backlink manipulation to a focus on user experience and content quality. Google’s algorithm updates have shifted the emphasis to mobile optimization, site speed, and user engagement metrics. The rise of voice search and AI technologies continues to shape SEO strategies toward more natural, user-focused content and technical…
How to Prove Local SEO ROI for Your Business
Local SEO is how local Southern California businesses can reach their prospective customers. Like traditional SEO, it involves a series of calculated steps to improve ranking in the search engines. A number one ranking is where you will get the biggest return on your investment, but number 1 rankings cannot be guaranteed and will certainly…
How to Create a Successful Affiliate Program
If you’re looking for a way to increase sales in your small business without a lot of risk to your bottom line, then starting in affiliate program may be the way to go. Since you do not make any kind of payment until a sale is made, you only pay for results. Each affiliate who…
Are You Ready to Embrace Content as a Service?
According to Techtarget, content as a service, or CaaS, is a “web-based model for the creation, storage, management, and delivery of content, such as text, audio, video, or images.” It is a content management system, or CMS, that’s made available through a service provider, used for both web content management and enterprise content management. CaaS…
OTHER ARTICLES YOU MIGHT BE INTERESTED IN
AI in Addiction Marketing: Leveraging Automation and Data-Driven Personalization
Beyond the 'Call Now' Ad: Using Funnel-Based Messaging to Nurture Drug Rehab PPC Leads
Winning the Local Search War: How to Master Google's Map Pack for Rehab Admissions
The Non-Negotiables: Navigating LegitScript and HIPAA Compliance for Drug Rehab Paid Search
The E-E-A-T SEO Playbook: Building Unshakeable Trust for Your Rehab Center in 2025
Beyond the Bed Count: Marketing Client-Centered and Trauma-Informed Care
