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10 Reasons You Need to Start Focusing on Facebook Stories
Tired of fighting to get your content seen in the regular Facebook newsfeed? Not sure how to organically bypass the regular algorithm? You might be missing out on a really compelling feature: Facebook Stories. This often-misunderstood feature originally allowed personal users to share snapshots of their lives for a limited length of time. It has…
Social Listening: What You Need to Know
While it’s important to have a social media presence, simply posting daily or running sponsored ads isn’t enough. You definitely need to understand your target audience and find new ways to create brand awareness. But what happens once you’ve put your brand out in front of hundreds, thousands, or millions of people? Do you just…
8 Things You Can Do to Better Utilize Your LinkedIn Profile
If you’re like a lot of other people, you might have a LinkedIn profile…but it never really sees the light of day. Maybe you log in once a year and tweak it slightly, or you log in regularly but don’t really “get” how to use it effectively. That might be a mistake! Professionals and business…
5 Ways to Use Pinterest to Strengthen Your Brand
Many businesses think of platforms like Facebook and LinkedIn in relation to marketing products and services. The reality is that consumers today are incredibly visual, and these sites alone may no longer be enough to keep their interest. Enter Pinterest. While it started out as more of a personal indexing site where people swapped recipes…
Website 101: How to Review Old Blog Posts for Relevancy
You work really hard to come up with quality blog content for your website. That’s really awesome! Way too many businesses overlook their content and miss out on the incredible opportunity it brings. Unfortunately, even those of us who do focus on content forget to review older posts for relevancy now and again. And even…
10 Reasons Local Businesses Need Great Websites
As a local business owner, you may think your storefront, word-of-mouth, and local advertising is all you need to succeed. This is incredibly short-sighted; your business’s online presence is just as important. In the past, people doing a Google search for a product would be presented with a 10-pack listing of local businesses offering what…
6 Ways to Make the Best of GMB Posts
Google has been announcing (and re-announcing) the decline and ultimate demise of the Google Plus platform for quite some time. With the disappearance of the platform looking like it will actually happen later this year, some business owners are focused on what to do next. Many were still using the partially-defunct social platform for marketing…
Did Google Alter Your Adwords Campaign? Here’s Why
In late January, AdWords advertisers received a startling email from Google. The headline in the email was, “We’ll focus on your campaigns, so you can focus on your business.” Advertisers reading the emails flew into a tizzy, interpreting the email as saying Google would be taking over all campaign management. Let’s take a look at…
12 Easy Video Editing Tools for Stellar Social Content
Video marketing is where it’s at right now. You do, of course, need to continue creating all sorts of valuable content, but leaving video out of the equation is like leaving money on the table. Creating visual content is incredibly easy. There is really no reason to not be incorporating it in some way. 12…
Why The Best Influencers Aren’t Only on Instagram
How many sponsored ads did you see the last time you scrolled your Facebook or Instagram feed? Quite a few, I’m sure. Now, more than ever, I’m seeing brands partner with celebrity “influencers” as they work to create a new sense of brand awareness. But here’s the thing: influencers come in all shapes and sizes….
10 Ways to Use Twitter Lists to Strategize
I’m not really sure why Twitter lists seem to fall into the “secret squirrel” category. A lot of casual Twitter users don’t even realize they can create lists. And business owners? You’re definitely missing out if you’re not using them. Why? They are an incredible curation tool. You can use them to follow specific audience…
Fall In Love With These Valentine’s Day Campaign Ideas
There are several Valentine’s Day campaign ideas that might work for your business. Effective Valentine’s Day campaigns involve creating themed promotions, romantic gift guides, or special discounts. Leveraging social media for love-themed contests and user-generated content can boost engagement. Email marketing with personalized offers and targeted ads to those searching for gifts enhances reach. Collaborations…
IGTV or Instagram Live? Here’s How to Pick
Video is the lifeblood of the Internet. It fuels our entertainment, lets us advertise products, and even has the potential to teach, inspire, and change the world. Now, even Instagram is getting into the game and letting people record longer clips. Instagram actually has one of the most robust video platforms on the market (aside…
6 Special Digital Marketing Challenges for Healthcare Facilities
Several digital marketing challenges for healthcare facilities need addressing. Healthcare facilities face unique digital marketing challenges, including compliance with HIPAA and other privacy regulations, communicating complex medical information clearly, and maintaining a balance between professionalism and approachability. Building trust through patient testimonials and educational content, while ensuring data security and privacy, is crucial. Adapting to…
Which Content Types are Best for Local SEO?
Which Content Types are Best for Local SEO? For local SEO, content types like local news, community events, and location-specific guides are effective. Including customer testimonials and case studies specific to the area enhances relevance. Optimizing for local keywords and integrating location-based services like Google Maps also boosts local SEO. Regularly updated, regionally relevant blog…
What is Voice Search and How Can You Take Advantage of It in 2019?
Does voice search feel a little bit strange to you? Unless you’re already deeply involved with big data and search, that’s to be expected. We’re living in an era where people tend to forego answering the phone and favor text messages instead. The idea of using voice feels like taking a step backward. But there’s…
Social Media Management & Personal Balance: How to Step AFK
Balancing social media management with personal life involves setting clear boundaries, scheduling content in advance, and using management tools for efficiency. Prioritizing mental health by taking regular breaks and not over-engaging with negative content is important. It’s also beneficial to diversify tasks and delegate responsibilities to maintain a healthy work-life balance in the demanding world…
10 Digital Marketing Myths You Need to Forget
Common digital marketing myths to discard include the notions that email is outdated, social media suits only certain businesses, content must go viral to be effective, and SEO is a one-time task. Other misconceptions include the irrelevance of websites in the social media era, the necessity of a large budget for effective marketing, and the…
8 Outdated SEO Techniques You Need to Stop Using — Now
The world of search engine optimization (SEO) is evolving at a fast and constant pace. You’d be surprised at the number of techniques “experts” used just a couple of years ago that are completely ineffective now! Advances in artificial intelligence (and Google’s algorithms) make it easier than ever for bots to identify genuinely valuable information…
Digital Marketing & Time Management: Staying in Control
Staying in control while balancing both digital marketing & time management is a challenge. Effective time management in digital marketing involves prioritizing tasks based on goals, using automation tools for repetitive tasks, and scheduling content in advance. Regularly assessing and adjusting strategies based on analytics saves time. Setting realistic deadlines and breaking projects into smaller…
How to Use Google Forms to Grow Your Business
In the world of running an online business, you don’t get much more relevant than Google. In fact, most businesses would find themselves completely lost if the company up and disappeared tomorrow. This includes SEO analysts, social media experts, and even web designers. The simple fact is that nearly all of us rely on Google…
9 Social Media Trends to Watch for in 2019
The New Year is right around the corner. With it will come brand new advice from every social guru you follow. While you want to keep up with upcoming trends, you don’t have to throw your entire social strategy up to this point out the window. Make sure you go into 2019 with the following…
The Essential Elements of a Great Homepage
Unless you’re driving paid ad clicks to a specific landing page, your website’s homepage is the first section of the site your visitors will see. It doesn’t matter if your site has dozens of other pages full of great content. How your customer feels when they walk through your virtual front door will create a…
Omnichannel vs. Multichannel Marketing: What’s the Difference?
What is omnichannel vs. multichannel marketing? Omnichannel marketing offers a seamless customer experience across all channels, integrating interactions from online to offline. Multichannel marketing, in contrast, uses multiple channels for outreach but operates them independently, without integration. Omnichannel focuses on a cohesive, consistent user experience, whereas multichannel prioritizes presence across various platforms without necessarily linking…
9 Obsolete Influencer Marketing Practices to Avoid in 2019
Influencers spend a lot of time building an authentic voice that followers can connect with and relate to. The public views them as trustworthy sources of information. These influencers have built reputations for honesty and accuracy in reviewing products and services. It’s very “you scratch my back and I’ll scratch yours” – so to speak….
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