Eric Sachs
SEO virtuoso, CEO @Sachs Marketing Group. Focused on being of service to business owners - helping to better position them in the eyes of their audiences.
What is Topical Authority in SEO (And How Do You Build It)?
Topical authority in SEO refers to the expertise and credibility a website holds in a specific subject area or niche. Establishing this authority positively impacts organic rankings, making it easier for your site to be found by users who are interested in the topics you cover. If you’re finding it difficult to rank well for…
How to Use LinkedIn for B2B Marketing
LinkedIn is an indispensable tool for B2B marketers, offering a professional platform to connect with potential clients, strengthen brand recognition, and generate quality leads. The network’s focus on business and professionalism makes it an ideal channel for targeted B2B outreach. The challenge of B2B marketing often lies in reaching the right audience with the right…
How to Create Content for Instagram Marketing
Some effective ways to create content for Instagram include posting high-quality images and videos, creating engaging stories and reels, and sharing user-generated content. Leveraging Instagram’s multiple features can help you build a strong brand presence and foster community engagement. Struggling with a lackluster Instagram profile? You’re not alone. Many businesses find it challenging to stand…
5 Powerful Benefits of Omnichannel Marketing
There are several benefits of omnichannel marketing, including consistent brand messaging, a smoother customer journey, higher customer retention, increased revenue, and better customer insight. When it comes to modern digital marketing, businesses face the problem of scattered customer attention across multiple platforms. An omnichannel marketing approach can be the solution to this, seamlessly integrating your…
10 Questions to Ask When Redesigning a Website
There are several questions to ask when redesigning a website that will help you align the project with your business goals, enhance user experience, and ensure you get a return on investment. Ignoring these questions could result in a poorly executed redesign, costing both time and money. Website redesigns can be overwhelming, given the myriad…
How to Use TikTok for Your Business
You can use TikTok for your business by creating engaging short-form videos that showcase your products or services. Utilize features like challenges, duets, and trending hashtags to amplify your reach. TikTok Ads help in precise targeting, while the new TikTok Shop allows for seamless product integration. Analyze metrics to refine strategies and consider hiring a…
How to Optimize Google Shopping Ads
You can optimize Google Shopping Ads by meticulously working on your product feed, structuring your campaigns effectively, implementing bid adjustments, and conducting A/B tests. Focused optimizations like these can significantly improve your click-through rates (CTR), conversion rates, and ROI. If you run an ecommerce business, you already know the importance of online advertising and strategic…
Technical SEO vs. On-Page SEO: Which is More Important?
While technical SEO focuses on the backend architecture and elements that affect site speed and crawlability, on-page SEO centers around content optimization and user experience. Both are crucial for ranking well on search engines. Search engine optimization (SEO) is an essential component of any digital marketing strategy, yet it can be challenging to navigate its…
Start Marketing Your Business Online (10 Easy Steps)
You can market your business online by leveraging various digital channels such as search engines, social media, email, and content marketing. Employing a multi-faceted strategy helps reach a wider audience and increases the chances of converting leads into customers. Marketing your business online can be a daunting task. With so many platforms and strategies to…
How to Run Facebook Ads for Ecommerce
To run Facebook ads for ecommerce, start by setting up a Business Manager account on Facebook. From there, you’ll need to identify your target audience, set a budget, and create compelling ad content before launching your campaign. Unlock the untapped potential of Facebook advertising for your ecommerce business and catapult your brand to new heights….
How to Use Google Ads for Small Business
You can use Google Ads for small business by setting up targeted advertising campaigns that allow you to reach potential customers when they are searching for the products or services you offer. Google Ads enables you to tailor your advertisements based on location, demographics, and keywords, thus optimizing your ad spend. Are you a small…
11 Essential SEO Tips for Ecommerce Sites
Some of the most important SEO tips for ecommerce sites include providing a secure shopping environment, optimizing product pages, using structured data, and improving website speed. These strategies not only help to rank higher in search results but also improve the user experience. Search Engine Optimization (SEO) is the backbone of any ecommerce business that…
12 Digital Marketing Strategies for E-commerce
There are several digital marketing strategies for e-commerce that can effectively drive traffic, increase conversion rates, and boost sales. From search engine optimization to influencer marketing, there are myriad ways to engage consumers and promote your products or services. The rise of online shopping has made e-commerce more competitive than ever, creating a pressing need…
10 Benefits of Hiring a Digital Marketing Agency
The benefits of hiring a digital marketing agency include expert guidance, a wealth of experience, and the ability to focus on your core business operations while experts handle your marketing needs. They also offer cost-effectiveness, innovative strategies, and analytical data to gauge your ROI. Have you ever wondered why your business isn’t seeing the growth…
How to Remove Reviews on Facebook
To remove reviews on Facebook, start by navigating to your business page. Then, go to the “Reviews” tab, where you can choose to delete individual reviews or disable the Reviews section altogether. It’s crucial to note that deleting reviews should be your last resort, and it’s often better to address negative feedback constructively. For business…
How to Build an Email List for Marketing
Building an email list for marketing requires a combination of strategies that entice potential customers to share their email addresses willingly. This involves using engaging pop-ups, and signup forms, collecting emails in-store, leveraging social media, creating personalized landing pages, and incorporating signup options at checkout. Building an email list for marketing is a fundamental part…
11 Data-Driven Content Marketing Strategy Tips
A data-driven content marketing strategy refers to the process of utilizing quantitative and qualitative data to guide content creation, distribution, and evaluation. It helps in aligning content with audience needs, trends, and organizational goals, making marketing efforts more effective and measurable. Small business owners often struggle to leverage the power of content marketing to cut…
How to Make Your Website Secure
Ensuring website security is vital for protecting sensitive data and building trust with visitors. By implementing measures like SSL certificates, regular updates, strong passwords, regular backups, scanning, utilizing security tools, and hiring professionals, you can safeguard your site against potential threats and breaches. With the rise of cyber-attacks, website security is a growing concern for…
How to Improve Website User Experience
Learning how to improve website user experience starts with understanding the process of creating a seamless, intuitive, and enjoyable interaction for visitors. This can be achieved through faster load times, intuitive navigation, responsive design, and clear calls to action, among other strategies. Your website design has a profound impact on your visitors. A user’s experience…
How to Use Google Ads for Ecommerce (10 Steps)
You can use Google Ads for ecommerce by strategically targeting keywords related to your products or services to drive more qualified traffic to your online store. By optimizing your ad campaigns, you can reach potential customers who are actively searching for what you offer, ultimately boosting sales. The ecommerce industry is more competitive than ever,…
7 Powerful Digital Marketing Strategies for Small Business
Digital marketing strategies for small businesses encompass a range of online marketing techniques and tools to reach and engage a targeted audience. These strategies are vital for small businesses aiming to increase their online visibility, attract new customers, and compete with larger companies. Many small businesses struggle to establish a strong online presence and compete…
10 Profitable Benefits of Ecommerce SEO
The many benefits of Ecommerce SEO involves enhanced online store visibility in search engines, leading to more targeted traffic. It increases the likelihood of attracting buyers actively seeking products, boosting sales. This strategy also builds brand awareness, fosters customer loyalty, and optimizes marketing spend by reducing reliance on paid advertising. Overall, SEO offers a competitive…
How Content Marketing Helps SEO
Content marketing enhances SEO by increasing organic traffic, boosting backlinks, and providing opportunities for on-page optimization. Quality content builds authority and credibility, signals that search engines value for ranking. Additionally, content marketing supports the use of long-tail keywords, improves user engagement, and fuels social signals, all contributing to higher search engine rankings. The synergy between…
How to Improve Website Speed
You can improve website speed by optimizing images, reducing the number of HTTP requests, leveraging browser caching, and minifying CSS and JavaScript files. By focusing on these and other performance-related factors, you can significantly enhance user experience, improve search engine rankings, and ultimately, increase conversions. Consulting with a web developer or a specialized agency can…
10 Tips for Choosing a Web Design Company
There are several tips for choosing a web design company, including examining their portfolio to assess style and quality. Read client reviews for insights on reliability and communication. Ensure they understand your business goals, offer responsive design, and provide post-launch support. Finally, compare price points to ensure value for your investment. Finding the right web…
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