Eric Sachs 
Transparency is part of who we are as human beings – that is, unless you’re a pathological liar. I’m willing to bet most, if not all of you reading this, take pride in your honesty in your day to day lives, right? Transparency is necessary to bring the human quality to social media – to … Read more
Landing pages are an important part of the sales funnel – they’re where you direct your visitors when you want them to do something – whether it’s sign up for your email list, or buy your new product. You’ll likely have several landing pages to build over the course of your career, since each landing … Read more
Social media has done small business owners everywhere a great service, when you stop and think about it. No matter how small your business is, your business can promote itself on social media to people from around the world. Platforms like Facebook and Instagram have given small businesses owners microphones. Which is great, until small … Read more
No matter what kind of business you’re running, it’s essential that you have a marketing strategy that’s expansive, practical and effective. Small business owners have some tough decisions to make here. If they’re new to the world of digital media marketing, creating a marketing strategy from scratch can be an intimidating task. With so many … Read more
Engagement: it’s the buzzword of the digital marketing world. If we’re not careful, it’ll become the ‘synergy’ of our industry. Which would be a shame because despite its overuse, the concept of engagement is still a crucial aspect of successfully executing a marketing strategy. Small business owners may have more tools than ever before to … Read more
It’s no secret that customers hate it when you advertise to them. That’s why they go blind and deaf to the sights and sounds of another self-promotional blog post or social media update. The internet is full of content, and consumers are bombarded with it every single day. If you want to stand out, you … Read more
When you browse the Internet, have you ever noticed that certain companies seem to be following you around? You visit one website, and then all the sudden, you start seeing ads for them on Facebook, and start seeing suggestions to like their page in your feed? As creepy as it may be, it’s intentional, and … Read more
According to an article on Search Engine Journal, Google’s testing a new design for search results – both paid and organic. The new design, which appears to be only available for certain searches and in certain locations, is likely still in the early testing phases. There’s no confirmation at this time that the changes will … Read more
Looking for some basic Twitter profile tips to help you create a Twitter profile that stands out? We’ve helped create and optimize Twitter profiles for hundreds of social media marketing campaigns, so we thought we’d share a few Twitter profile tips to help you get started. In this article, you will discover the key ingredients … Read more
LinkedIn is a powerful social network, and not just for those in the B2B space. LinkedIn users are more likely to actually visit your homepage, and have higher conversion rates compared to other social media platforms.If you want to make the most of your time and effort spent connecting with others there, it all starts … Read more
Color plays an important role in marketing. Discover the power of effective color theory and web design for your digital marketing. Color is an important aspect of web design, because it can make or break even the most well laid out websites. Color has the power to evoke emotion, which has a tremendous influence on … Read more
Your product descriptions need not only to describe the product you’re offering, but do so in such a way that appeals to your audience and the search engines. It’s a task that’s hard for many businesses to accomplish. Getting it right will no doubt take time, but it’s an investment in your business, so it’s … Read more
Social media is a beast of its own, and There are so many different types of social media interactions that it’s hard to say exactly where any of these fit into your sales funnel. As such, there are multiple schools of thought about where it fits into your sales funnel. Some will say it fits … Read more
No one is going to sit here and lecture you on how easy it is to develop an engaging social media presence or tell you that implementing a digital media marketing strategy will be easy. Why? Because that would be a bold-faced lie. Digital marketing strategies are tough to create, and even tougher to implement … Read more
Did you know WordPress powers 28% of all the websites online today? Considering there are more than a billion websites online and more are launched every day, that’s a lot. And I’m willing to bet, yours runs on it too. Us marketers are busy people – there’s always something to be done. SO that’s why … Read more
Instagram, a photo and video sharing platform owned by Facebook, has more than 500 million monthly active users. As more businesses join the network because of its marketing potential, we’re starting to see tools to help measure marketing efforts and ROI. If you want to dig deeply into your Instagram audience and activity, take a … Read more
The sales funnel is a necessary part of any business venture – online or off. You have to know the path you’re going to take customers on from start to finish, so you can build the steps and process to get them there; and so you can know where any customer or lead is at … Read more
Breaking news happens all the time – just not always in your industry. But, when it happens in your industry, you don’t have to be the first to break it to get benefit from it. Anything that happens in an industry remotely related to your business can be used to your advantage – either through … Read more
When it comes to pay per click (PPC) advertising, the first thing most marketers think of is Google AdWords. And that’s okay, because it works. And it works well, if you know how to optimize the campaign to get the best possible result. (See my post about keyword tiering if you’re looking for a new … Read more
Whether you’ve been advertising on Instagram for a while and you want to explore the option to advertising in the Stories format, or you want to get started with Instagram advertising for the first time, I’ve written this guide for you. Ads in Stories vs. Standard Instagram Ads Instagram Stories ads display between stories … Read more
Every piece of content you write is aimed at getting readers… but having people read your content isn’t enough to sustain your business. To get that content earning revenue means your content must entice readers to take action. You no doubt know how important the call to action (CTA) is, but not all CTAs are … Read more
Businesses have long known they have to be on social media if they want to connect with current and potential customers. Many companies have a dedicated social media person or department, managing all the social content and customer service, yet only a fraction of those businesses have a visible CEO on those same platforms. One … Read more
Pinterest took the internet by storm when it launched in March 2010. Some would say it was the beginning of the end for predominately text-based content, as many other image-centric platforms have since rose to popularity. Just two years after it hit the scene, it was considered the third most popular social network in the … Read more
YouTube is no doubt one of the largest search engines – just right behind Google, which makes sense because Google owns it. With more than a billion users on the platform, there’s a wealth of marketing opportunity out there. And, since it blends seamlessly with Google AdWords, it’s easy to manage from within the platform. … Read more
If you’ve been in the SEO game for any length of time, you’re no stranger to Google changing things up on all of us. As they constantly strive to improve the user experience for their customer base, they’ve forced many websites to do the same. One of the recent updates cracked down on the use … Read more