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Facebook Confirms: Instagram For Kids Is Coming

According to an internal post obtained by BuzzFeed News and a statement from Mark Zuckerberg given at a Congressional hearing earlier in March, Facebook is currently prioritizing the development of an Instagram for Kids, specifically targeting audiences below the age of 13. Instagram’s vice president of product, Vishal Shah, wrote to employees on the company … Continued

Sachs Marketing Group Announced as a 2021 Local Excellence Award Winner by UpCity!

For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 1.5 million businesses that visit their site. Each year, … Continued

YouTube Introduces Shorts: A Platform to Rival TikTok

“And the cool thing about these guys is that they have really, really, really long trunks.” The first video ever uploaded to YouTube in April 2005 was a simple 18-second clip of entrepreneur Jawed Karim at the San Diego Zoo, filmed in front of an elephant enclosure. Since then, short, viral clips have often defined … Continued

8 Ways To Improve Rankings and Increase Traffic To Your Site

There are nearly two billion separate websites on the internet. Every awesome website added to the net today is the digital equivalent of a drop in the ocean. So how do you improve rankings and increase traffic to make your drop stand out? The answer still lies, as it always has, in taking advantage of … Continued

The End of Modified Broad Matching

Earlier this year, Google announced its most recent change to the way keyword match types will work. This change sees the end of the modified broad match while expanding one of the other existing match types, the phrase match. The modified broad match was introduced in 2010 and allowed advertisers to specify keywords that needed … Continued

Duplicate Content Isn’t Negatively Affecting Your Rank After All

For years, there’s been a debate on duplicate content – what qualifies as duplicate, and what it means for your search engine ranking. The conventional wisdom has been that when your website has duplicate content, its ranking is penalized as a result. But as of January 2021, we finally have clarification from Google, through John … Continued

What is a Content Gap Analysis?

If you find that your search engine optimization (SEO) efforts are lacking, it may be time to conduct a content gap analysis. This helps you find missed opportunities for your SEO strategy – and if you hire us to handle it for you – is something we’ll do on your behalf. One of the most … Continued

Google My Business Fields That Matter

With the number of customization options in your Google My Business Profile, it can be hard to decide what to focus your efforts on. But when it comes to ranking in the search engine result, they’re really only four fields that influence where your business will end up. Business Name This field seems to have … Continued

Clubhouse App 101: What Is It?

Growing up, did you ever accidentally hear a neighbor’s conversation through the baby monitor? That’s kind of what Clubhouse is like, except everyone knows you’re listening – and it’s completely legal. Plus, it’s significantly more secure than baby monitors. Clubhouse is the new iPhone-only invite-only social media platform. It’s recently gotten a lot of buzz … Continued

Google Page Experience Update Launches in May 2021

In just a few months, Google is set to launch its Page Experience update. The company first announced the update in May 2020, and first made the announcement in November. With four months left to prepare for it, what can we expect? The update will mean that the expected user experience is considered as part … Continued

Using Pinterest for Blogging

Practically every time I read a blog post, I see a Pinterest button somewhere that gives me the option to pin the post. I started to wonder why Pinterest is so closely connected to blogging. It’s likely because Pinterest is useful for education. Users create boards to save things like inspirational quotes, recipes, home decor … Continued

Actionable Content Marketing Tips to Build More Traffic

Research from the Content Marketing Institute shows that 91% of B2B businesses use content marketing to reach their customers. And when it comes to the b2c sector, 86% of those marketers think using content marketing is crucial to their overall digital marketing strategy. The Content Marketing Institute also shows that 72% of marketers say their … Continued

Instagram Guides Now Available to All Users

In May, most of the country was used to the idea of working from home, with the understanding that this isolation would be indefinite. Instagram used this to launch its Guides feature, focusing on mental health. Initially, Guides were only available to certain content creators, organizations, publishers, and public figures. It allowed those accounts to … Continued

Google Yourself: How to Rank for Your Name

Being able to rank well for your name in the SERPs is a crucial part of building your personal brand. When’s the last time you searched for your name on Google? Did you see something there that wasn’t true? Something that was about another person with a name similar to yours? What people see attached … Continued

What is a Foldable Web?

Though not widespread (yet!) foldable devices like the Samsung Z Flip, Huawei Mate X, and Mate XS,  and the 2020 version of the Motorola Razr, have hit the market. As these devices become more commonplace, and we see devices with dual screens that can be used as one continue to grow in terms of usage, … Continued

The Myth of Intuitive Design

If you’ve been in web design and digital marketing for any length of time, you’ve undoubtedly heard the phrase intuitive design. What does it actually mean?  I’m here to tell you why this phrase doesn’t make sense and ways we can better approach design solutions. What’s the Definition of Intuitive? According to Merriam-Webster,  intuitive means, … Continued

Instagram Saves are the New Super Like

Likes are a thing of the past. Saves are where it’s at – and brands like yours need to pay attention. Instagram has been testing the removal of likes for a while now, which left brands scrambling, at first, to find a replacement success metric. That success metric is here – the private “saves” metric. … Continued

Content Syndication 101

Content syndication, or publishing and promoting your original content on third party websites, is a crucial part of building authority and increasing your visibility. Whether you’re promoting articles, videos, or other kinds of content, content syndication networks are a valuable resource. They generally have large established audiences with high domain authority. Content syndication can also … Continued

Google Makes Effort to Combat Internet Misinformation

Google is now asking some searchers to “verify the facts to help others.” This feature is a new development – not available for all queries and not available for all searchers. Evidence at this point indicates that it appears to be an option for some knowledge panels. Take a look at this example shared on … Continued

Pillar Content 101: What, Why, and How

Pillar content, sometimes also referred to as cornerstone content, is a crucial part of your online presence. Imagine your website as a home for your business and the pillar content as the foundation the rest of the house is built upon. It is the underlying structure. Getting it right can make all the difference in … Continued

Does Guest Posting Matter Anymore?

Many years ago, guest posting on another person’s website was considered part of a solid SEO strategy. Not only did it get you a link from another site, but it also exposed you to other audiences. If you guest posted on another site, that site got content they didn’t have to create – and if … Continued

What is Page Experience?

According to Google Developers, page experience is a set of signals that measure how users perceive the experience of interacting with a web page. This is where core web vitals come in. Core web vitals are a set of metrics that measure real-world user experience or loading performance, interactivity, and visual stability of a page. … Continued

Google Webmasters Unconference

The COVID-19 pandemic has forced either the cancellation or the digitization/virtualization of many events across the globe. Google has announced that rather than cancel their conference, this year they are offering a virtual version, known as the “Unconference”. These events are hard to get into – and this year is no different. The website states … Continued

8 SEO Considerations for a Smooth Transition

If it’s time to give your company a facelift but you don’t feel that re-designing the website itself is enough, rebranding may be the solution. But, with a domain change comes the potential loss of all the SEO you’ve worked hard to build for your current website. If you don’t want to start over from … Continued

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