818.889.3232

What 912 Million Blog Posts Tell Us About Content Marketing

Backlinko and BuzzSumo partnered together to analyze 912 million blog posts to glean insights about content marketing today. They looked at factors such as content format, headlines, and word count and how it correlates with backlinks and social media shares. The findings they discovered were quite interesting. Long-Form Content Gets More Backlinks When it comes … Continued

7 Marketing Ideas to Grow Your Business in 2020

Business owners need to know how to promote their businesses in the right way. You may know promoting your business online is necessary in today’s world, but you don’t necessarily understand all of the ways you can do it or the ways that will give you the best results. No matter which of the methods … Continued

Sachs Marketing Group Announced as a 2020 UpCity Excellence Award Winner

Sachs Marketing Group is thrilled to officially announce that we are one of the top service providers in the United States! UpCity launched the Excellence Awards as a follow up to their local excellence awards in fall 2020, celebrating the top 100 service providers as measured by their UpCity Recommendability Rating. UpCity is an online Marketplace that helps … Continued

Twitter Offers More Support to Researchers for Accountability

Twitter has kicked off 2020 with a new hub for academic researchers. The new hub is designed to make it easier for them to access information and support around its APIs.  You can find the new page, called Twitter Data for Academic Researchers, here. There you’ll find links to apply for a developer account to … Continued

The California Consumer Privacy Act – What You Need to Know

The California Consumer Privacy Act, or CCPA, went into effect on January 1, 2020. The law creates new consumer rights regarding access to, deletion of, and sharing of personal information that businesses collect. The law also requires the Attorney General to solicit broad public participation and adopt regulations to further the CCPA’s purposes. The regulations … Continued

How to Optimize Your Social Media Schedule for Maximum Impact

If you’re like most businesses online, you don’t have the time to manually post to all of your social media networks every day. That’s why there are so many scheduling tools available – so you can sit down and do a week’s or even a month’s worth or more of posts across Facebook, Instagram, and … Continued

Are Micro Niche Websites a Good Idea?

Micro niche websites – or those that cover a small topic in only a few pages – still remain fairly popular online today. Why? Because when executed correctly, you can turn them into money-making websites pretty quickly. However, as Google seeks to provide its users with high-quality results, it can be harder to get those … Continued

6 Ways to Monitor Your Competition’s Content Strategy

Knowing how to compete with other businesses in your niche is crucial, especially if you’re in a highly saturated niche. Content is one of the ways you can differentiate yourself because the more value you can provide to your readers and potential customers, the better off you are. Take a look at these six ways … Continued

How to Get Approved for Instagram Shopping and Product Tags

If you are in the e-commerce space and you want to take full advantage of Instagram, you need to apply for Instagram shopping and product tagging. However, if you don’t do things the correct way you could find your application has been denied. If you have been denied for Instagram Shopping and product tagging in … Continued

Marketing Your Business Beyond Social Media

Most articles talking about marketing techniques focus on social media. It’s true, social media is one of the best marketing tools available to small businesses. It’s free and easy to use. It is also time-consuming. For some small businesses, social media campaigns can become a time suck that creates too much extra work. Really, the … Continued

15 Content Marketing Predictions for 2020

**This post was selected as one of the top digital marketing articles of the week by UpCity, a B2B ratings and review company for digital marketing agencies and other marketing service providers.** As we welcome the new year and new decade, it’s the perfect time to make predictions about what we can expect in the coming … Continued

New and Upcoming Twitter Features You Need to Know About

Data shows Twitter has 330 million monthly active users and 134 million daily active users. An estimated 63% of Twitter users worldwide fall between the ages of 35 and 65 years old making it appealing for brands with a more mature demographic compared to Instagram or SnapChat. In the US, the average adult Twitter user … Continued

What the Death of Google Search Traffic Means for Businesses

Though it may not seem possible, the future realistically holds the death of Google search traffic. Let’s look at some data to explain why this is likely to happen. Google Becomes Alexa Amazon has more than 10,000 employees working on the Alexa product, and they’ve sold more than 100 million Alexa devices. I know there … Continued

Boost Your Email Marketing Efforts

Email marketing remains one of the best methods to reach and engage with your target audience. Studies show it has a high return on investment with the average ROI reported as $32 earned for every dollar invested. If you’re just getting started or want to make adjustments to your strategy to improve your results, here … Continued

The Evolution of Digital Marketing

As we head into a new decade, it’s a great time to look back at 25 years of digital advertising history. Regardless of how good a product or service is, to attract potential customers, you must advertise. Since the early 1990s, digital advertising has changed the concept of marketing for several businesses. We’ve all seen … Continued

6 Marketing Attribution Models That Help You Understand Conversions

Want to make sure you’re fully understanding your customer journey and making the most of your resources? Learn about six of the most common attribution models to use. Why Attribution is Important to Marketers A common challenge for many marketers is taking care of in-depth analytics. Chances are, you’re using several channels to market products … Continued

PPC Trends to Watch for in 2020

Over the last year-and-a-half, we’ve seen developments occurring in the paid search industry from both Google Ads and Microsoft Advertising. So far, the changes have involved audiences, average position, smart bidding, and ad copy. As innovation in digital marketing continues to grow exponentially, smart pay-per-click pros need to be able to keep up with the … Continued

Sachs Marketing Group Named to the Clutch 1000

Here at Sachs Marketing Group, we pride ourselves on being a trustworthy, 100% in-house SEO company. Since 2010, our marketing experts have provided SEO services for dozens of huge clients, including BMW, Diamond Resorts, and the United States Air Force. We’re proud to learn that our hard work has been rewarded as Clutch has named … Continued

Bing Announces Link Penalties: SEO is Changing

**This post was selected as one of the top digital marketing articles of the week by UpCity, a B2B ratings and review company for digital marketing agencies and other marketing service providers.** As marketers and SEOs, the industry tends to focus most of its attention on Google. It is after all the search engine with the … Continued

Top Social Media Trends to Watch in the 2020s

Social media has been evolving quite drastically over the past decade. In the early days, it was all about MySpace. Facebook, launched in 2004, was limited only to college students and Google+ came and went (RIP, Google+) as Google attempted to take their slice of the pie. What began as a way to stay in … Continued

Google Site Kit 101

How many times have you been inside WordPress and had to go into another window to take a closer look at your Google analytics or search console data to create a plan of action for your website? Do you find yourself easily frustrated by the fact that you can’t just access the data you need … Continued

An (Almost) Exhaustive List of Social Media Abbreviations and Acronyms

If you’ve been observing social media conversations, you have undoubtedly seen these acronyms and lingo. We’ve all had that awkward moment when we’re staring at something that we don’t understand. Many of the social media acronyms get thrown around casually in captions, comments, and conversations between people. Social media acronyms and abbreviations are essentially the … Continued

Global Launch of LinkedIn Events

In October, LinkedIn announced the global launch of LinkedIn Events. This feature allows members to create, share, and discover professional events. This program hopes to foster offline community building and help members nurture deeper professional relationships. LinkedIn data shows the chances of people accepting connection requests on LinkedIn increases two-fold if they have attended a … Continued

Creating Personalized Content for Social Media Marketing

Advertising to the prospect or consumer on social media is a growing craft—and an increasing area of competition. Consumers prefer content tailored to them, making them 40% more likely to make a positive buying decision after seeing that content. With so much riding on catching the audience’s attention on social media, creating personalized content for … Continued