Tag: organic search

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Digital Marketing

Why Should You Work With An SEO Agency?

When it comes to determining and implementing an SEO strategy for your business, many aspects will likely come into play. The main decision you will first need to make is whether you will manage your SEO campaign in-house or contract out to an SEO agency. For most small or new businesses, cost will be a driving factor for this decision. Search engine optimization is no quick process – it is a slow, building activity that will see return and progress over time.

Cost

While fronting the funds for an SEO campaign may seem daunting, it is the first thing you’ll probably need to consider. If you are to hire an in-house expert (or team of experts), you’l need to look into providing competitive salaries for the employees. If you take the agency approach, most agencies create SEO packages for every budget. These packages can be scaled as you grow; meaning, if you only have a small amount of funding to use in the beginning, your campaign can start small and grow larger as funding becomes available. Depending on the range of services and current needs, you can personalize your SEO package.

Expertise

Contracting out to an agency means that you will get the expertise of a team of professionals. Content writers, SEO strategists, social media marketers, graphic designers, programmers, and others work together on your campaign, essentially being the most efficient option for you. An in-house SEO generalist will likely need to wear many hats and shift gears constantly, making their work potentially less efficient.

Although one option may make more sense than the other for specific companies, working with an agency likely provides the most bang for your buck. The type of very professional, efficient work that we’ve come to expect from an agency will help to get your SEO strategy up and running.

Click here to read the full article by Jayson DeMers for Forbes.

Categories
SEO Social Media

Organic Search and Social Networking – The Great Crossover

Not long ago, there was a clear separation between organic search results and social media channels. Recently, that has changed dramatically. The line that used to separate these two online elements has become blurred.

Google’s very advanced algorithms are picking up on what we call “Social Signals” and those signals are impacting organic search results and rankings.

This all started with Google + and has now bled into Facebook, Twitter and various other social media channels. The basic theory is this:

If your friends like something, you will probably like it too – makes sense right?

At Sachs Marketing Group, we do our best to capitalize on this concept and we wanted to share with our clients and site visitors what we have been doing that seems to be working well:

1. We conduct detailed research into our clients’ audience – the people who are listening. We learn who they are, where they are and why they are listening. If we can determine what they like, we are better able to give it to them!

2. We identify the people who are influencing the topics in our clients’ industries and follow them on social media channels. We also follow the people who follow these influencers. Finally, we follow the people whom these influencers are following. We do our best to get all of these people to follow us.

3. We design and implement apps on Facebook. These apps are designed to engage our clients’ fan-base. Our apps provide a platform for us to run contests, sweepstakes, group coupons and other incentive-type elements that encourage people to share our content on their personal social media platforms. We also share white papers, informative lists and other content that we believe our clients’ audience will find useful, interesting and relevant.

4. We integrate a social media analytics platform into our administration of social networking campaigns for our clients. This allows us to determine how often our Facebook posts and Twitter “tweets” are being shared, re-posted, liked, favorited and clicked. We use Bufferapp.com for this process. We track our progress and try to capitalize on any trends that become evident to us.

All of these efforts are aimed at leveraging the tremendous power of social networking, sharing and social signals.

 

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