marketing

How One Campaign Changed Burger King’s Marketing Outlook

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How One Campaign Changed Burger King's Marketing Outlook - Sachs Marketing Group

The Whopper Detour marketing campaign changed Burger King’s Marketing outlook forever. A notable Burger King campaign, likely emphasizing creativity and customer engagement, led to a strategic shift in its marketing. By embracing innovative, often unconventional approaches, the campaign could have demonstrated the effectiveness of viral marketing, social media engagement, and customer-centric promotions, influencing the brand’s … Read more

CEO Eric Sachs Guest Lectures On Digital Marketing At CLU

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CEO Eric Sachs Guest Lectures On Marketing At CLU | Sachs Marketing Group

Our CEO and Director of Business Development, Eric Sachs, had the pleasure of guest lecturing at California Lutheran University this week. A guest lecturer with the Marketing department at CLU, Eric regularly speaks about harnessing the power of SEO and social networking to grow businesses online. Beyond discussing the value of digital marketing during the … Read more

SMG Founder Eric Sachs Quoted by Forbes

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SMG Founder Eric Sachs Quoted in Forbes | Sachs Marketing Group

Sachs Marketing Group founder Eric Sachs was recently featured in a Forbes article regarding the difference between legitimate marketing and subtle propaganda. Search Engine Watch dubbed 2015 as “Year of the Consumer,” suggesting that consumers drive marketing demand and will be quick to take business elsewhere if they see shoddy marketing techniques and sneaky propaganda. To … Read more

SMG Meetups Continue to Garner Members

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SMG Meetups Continue to Garner Members | Sachs Marketing Group

Last month, Sachs Marketing Group began hosting roundtable meetups to provide the opportunity for local business owners to get together and talk marketing strategy. Eric Sachs, our CEO and Director of Business Development, has so far discussed the techniques of SEO and social media development, as well as other digital tools for growing a business … Read more

Sachs Marketing Group Named Leading SEO Firm

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Sachs Marketing Group Named Top SEO Firm in the Country | Sachs Marketing Group

Sachs Marketing Group Named Leading SEO Firm. Sachs Marketing Group being named a leading SEO firm highlights its excellence in delivering effective SEO strategies. This recognition reflects their expertise in optimizing websites, creating high-quality content, and enhancing online visibility. Their success in improving client rankings and driving organic traffic likely contributed to this distinguished acknowledgment … Read more

SMG To Host Monthly Roundtable Meetups for Local Businesses

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SMG To Host Monthly SEO Roundtable Meetups for Local Businesses | Sachs Marketing Group

Are you looking to learn more about growing your business online? SEO and social media development are critical parts of any successful marketing campaign, and we’d love to tell you more about them! Our Director of Business, Eric Sachs, will be hosting a monthly meetup to bring together local small and medium-sized business owners; we’ll … Read more

What Does The Mobile-Friendly Algorithm Mean For My Site?

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What Does The Mobile-Friendly Algorithm Mean For My Site? | Sachs Marketing Group

You may have heard by now that Google is rolling out a new update to its algorithm on April 21st – one that will place more emphasis on what Google defines as “mobile-friendly” websites. A report released last year attributed up to 60% of overall search to mobile devices, and Google’s change will reflect this … Read more

The Intersection of Social and Search

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The Intersection of Social and Search | Sachs Marketing Group

In our ever-connected and digitally-based society, it’s become increasingly clear just how important an online presence can be to the success of a business, an organization, or a movement. But if faced with limited resources, time, or budget, many question what the most important aspect of online marketing to focus on really is. We hear … Read more

SEO and SEM: What’s the Difference?

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SEO and SEM: What's the Difference? | Sachs Marketing Group

You might be familiar with search engine optimization or search engine marketing, but are they one in the same? While SEO and SEM are often lumped together or referred to interchangeably, they are in fact different. Both methods work to improve online traffic and leverage brand awareness, but it is important to be able to differentiate … Read more

A Spooktacular Halloween for Sachs Marketing Group

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A Spooktacular Halloween for Sachs Marketing Group | Sachs Marketing Group's Blog

Happy Halloween from the Sachs Marketing Group team! The SMG team enjoyed dressing up and celebrating the holiday together with a potluck lunch. Kaylee even created her own version of the Sachs Marketing Group mascot and dressed up as SMG Girl! From all of us here at Sachs Marketing Group, we want to wish you … Read more

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