In the coming months, Facebook will release its Clear History tool. Once it is released, the new feature will allow users to see, manage, and disconnect activity that happens off-Facebook from their user profile. As such, the tool will impact marketers ability to reach a targeted audience on the platform. What is the Clear History … Read more
The results are in! Sachs Marketing Group, a leading digital marketing agency in Los Angeles, has been awarded a 2019 Los Angeles City Excellence Award by UpCity. Out of 624 marketing service providers in Los Angeles, we were selected as one of the top 20 based on our UpCity Rating, which measures digital recommendability by reviews, … Read more
If you’re in retail and don’t have an omni-channel strategy yet, you’re missing out on a lot of potential review. A recent report shows that out of 46,000 shoppers, 73% used multiple channels to make a purchase. Only 7% shopped exclusively online, and 20% shopped exclusively in store. If you were looking for proof that … Read more
In a feature that could directly compete with Facebook Events, Google Maps is now allowing users to create public events with specific locations. Though it has yet to be publicly announced as of March 25, 2019, the feature has been confirmed through a dedicated help center article. Google began highlighting public events in Maps last … Read more
We’re thrilled and excited to announce the news: Sachs Marketing Group Named an SEO Leader on Clutch! The way that businesses compete with each other has fundamentally changed; from billboards, magazine ads, and commercial jingles to duking it out in search results, on social media, and ads on leading digital platforms. Companies that … Read more
As a local business owner, you may think your storefront, word-of-mouth, and local advertising is all you need to succeed. This is incredibly short-sighted; your business’s online presence is just as important. In the past, people doing a Google search for a product would be presented with a 10-pack listing of local businesses offering what … Read more
There are several Valentine’s Day campaign ideas that might work for your business. Effective Valentine’s Day campaigns involve creating themed promotions, romantic gift guides, or special discounts. Leveraging social media for love-themed contests and user-generated content can boost engagement. Email marketing with personalized offers and targeted ads to those searching for gifts enhances reach. Collaborations … Read more
Several digital marketing challenges for healthcare facilities need addressing. Healthcare facilities face unique digital marketing challenges, including compliance with HIPAA and other privacy regulations, communicating complex medical information clearly, and maintaining a balance between professionalism and approachability. Building trust through patient testimonials and educational content, while ensuring data security and privacy, is crucial. Adapting to … Read more
Common digital marketing myths to discard include the notions that email is outdated, social media suits only certain businesses, content must go viral to be effective, and SEO is a one-time task. Other misconceptions include the irrelevance of websites in the social media era, the necessity of a large budget for effective marketing, and the … Read more
The world of search engine optimization (SEO) is evolving at a fast and constant pace. You’d be surprised at the number of techniques “experts” used just a couple of years ago that are completely ineffective now! Advances in artificial intelligence (and Google’s algorithms) make it easier than ever for bots to identify genuinely valuable information … Read more
Staying in control while balancing both digital marketing & time management is a challenge. Effective time management in digital marketing involves prioritizing tasks based on goals, using automation tools for repetitive tasks, and scheduling content in advance. Regularly assessing and adjusting strategies based on analytics saves time. Setting realistic deadlines and breaking projects into smaller … Read more
In the world of running an online business, you don’t get much more relevant than Google. In fact, most businesses would find themselves completely lost if the company up and disappeared tomorrow. This includes SEO analysts, social media experts, and even web designers. The simple fact is that nearly all of us rely on Google … Read more
What is omnichannel vs. multichannel marketing? Omnichannel marketing offers a seamless customer experience across all channels, integrating interactions from online to offline. Multichannel marketing, in contrast, uses multiple channels for outreach but operates them independently, without integration. Omnichannel focuses on a cohesive, consistent user experience, whereas multichannel prioritizes presence across various platforms without necessarily linking … Read more
It doesn’t matter if you work in a small doctor’s office or lab or for a large hospital chain; all healthcare professionals need to have an online presence. Healthcare and medical providers face a growing set of unique challenges in the SEO world because of the intense need for privacy and sensitivity they face. HIPAA … Read more
Clutch, a leading reviewer of professional services firms, took the time to sit down with our CEO and Director of Business Development, Eric Sachs, to discuss how Sachs Marketing Group began, what differentiates us, and what is in store for the coming years. Five key questions that Eric answers in the dialogue include: Can you … Read more
The digital marketing and SEO landscapes are ones that constantly fluctuate, and it is for this reason that marketers and SEOs must keep up-to-date on the current trends and changes within the industry. As SEO has continued to evolve over the past few years, we’ve seen the algorithms move toward “white hat” methods and reward … Read more
We are thrilled to announce that Sachs Marketing Group has been named to Entrepreneur Magazine’s Entrepreneur360 – Best Entrepreneurial Companies in America for 2015. Through surveys and data, Entrepreneur took a look at hundreds of small and medium sized businesses, highlighting “six archetypal sets of practices and characteristics that [they] believe are representative of most growth … Read more
Sachs Marketing Group founder Eric Sachs was recently featured in a Forbes article regarding the difference between legitimate marketing and subtle propaganda. Search Engine Watch dubbed 2015 as “Year of the Consumer,” suggesting that consumers drive marketing demand and will be quick to take business elsewhere if they see shoddy marketing techniques and sneaky propaganda. To … Read more
Last month, Sachs Marketing Group began hosting roundtable meetups to provide the opportunity for local business owners to get together and talk marketing strategy. Eric Sachs, our CEO and Director of Business Development, has so far discussed the techniques of SEO and social media development, as well as other digital tools for growing a business … Read more
Sachs Marketing Group Named Leading SEO Firm. Sachs Marketing Group being named a leading SEO firm highlights its excellence in delivering effective SEO strategies. This recognition reflects their expertise in optimizing websites, creating high-quality content, and enhancing online visibility. Their success in improving client rankings and driving organic traffic likely contributed to this distinguished acknowledgment … Read more
Are you looking to learn more about growing your business online? SEO and social media development are critical parts of any successful marketing campaign, and we’d love to tell you more about them! Our Director of Business, Eric Sachs, will be hosting a monthly meetup to bring together local small and medium-sized business owners; we’ll … Read more
In our ever-connected and digitally-based society, it’s become increasingly clear just how important an online presence can be to the success of a business, an organization, or a movement. But if faced with limited resources, time, or budget, many question what the most important aspect of online marketing to focus on really is. We hear … Read more