If you’re not working in the digital marketing space, it’s easy to see why you may believe investing in pay per click, or PPC, paid search campaigns could serve you better than investing in search engine optimization, or SEO efforts. The truth is, they both serve their purpose in marketing your business, and the best … Continued
Here in sunny California, there are plenty of pools that need cleaning. If you run a local pool cleaning business anywhere in the country, your website is working for you 24/7 to draw in new business. Ranking high in local search results is important, because most people will go with the first company they see … Continued
Press releases have long been a great way for businesses to get announcements about their store openings, special events or awards and recognitions circulated by the media. In the past, news outlets would either publish your press release or use it as a basis for building a bigger story. As the internet grew, publishers started … Continued
The world of search engine optimization (SEO) is evolving at a fast and constant pace. You’d be surprised at the number of techniques “experts” used just a couple of years ago that are completely ineffective now! Advances in artificial intelligence (and Google’s algorithms) make it easier than ever for bots to identify genuinely valuable information … Continued
It doesn’t matter if you work in a small doctor’s office or lab or for a large hospital chain; all healthcare professionals need to have an online presence. Healthcare and medical providers face a growing set of unique challenges in the SEO world because of the intense need for privacy and sensitivity they face. HIPAA … Continued
Technical SEO is, well, technical. Okay, sure, that’s a bit obvious, right? What isn’t always obvious, especially to laypersons, is how to address technical SEO concerns and how to fix problems when they occur. If your site is struggling, but you aren’t exactly a virtuoso in the industry, hiring an expert to help you correct … Continued
When it comes to business, sometimes you have to take risks in order to grow. In SEO and web marketing, taking risks is, well, risky business. Sometimes, it’s worth it for the sake of testing, experimentation, and growth – but you really need to know what you’re doing before you make the jump. Otherwise, your … Continued
We’ve all searched something on Google and instantly found our eyes drawn toward the featured ads at the top of the page. Depending on what platform you’re on, what you may not have noticed is the new featured snippets. They’re the boxes at the top of the search results that preview a little bit of … Continued
We all love to study and learn – that’s why so many of us got into marketing and the quickly-changing SEO market in the first place. It would be great if you could handle every aspect of your business in-house, but the reality is that SEO efforts take a lot of planning and consistent effort. … Continued
WordPress’s “fill in the blanks” style approach levels the playing field for people who don’t necessarily want to dabble in web design, but still want to take control, right out of the box. It’s insanely easy to create, roll out, track, and optimize content on the back end, all without ever needing even to touch … Continued
SEO isn’t always an exact science. Sometimes, finding the right approach demands a significant amount of trial and error, making calculating Return on Investment (ROI) feel a bit like trying to find a needle in a haystack. Add in the complexity of constant changes from Google and it’s easy to see why some webmasters and … Continued
When you’re first starting a business, how you manage your money matters. In fact, how you manage every single aspect of marketing plays a role in whether or not you survive the first year. Your number one goal is to achieve rapid growth without putting yourself in the hole in the process. That’s a tough … Continued
Do you have a local restaurant that you want to advertise online? Using a variety of marketing tactics, you can help draw in more customers without spending much money. Take a look at these eight tips to help you get started. Build a Real Website It may not seem necessary since you can use social … Continued
Sit down; let us tell you a little tale about the Wild West… And by Wild West, we mean the early days of marketing on the Internet. In the mid-1990s to the mid-2000’s, the Internet was just coming into its own. More people than ever had home computers, and businesses slowly began capitalizing on this … Continued
Local SEO is how local Southern California businesses can reach their prospective customers. Like traditional SEO, it involves a series of calculated steps to improve ranking in the search engines. A number one ranking is where you will get the biggest return on your investment, but number 1 rankings cannot be guaranteed and will certainly … Continued
Though we aren’t exactly sure when Google will roll out the mobile first index, we have indication that it is happening soon. As such, everyone in our space needs to prepare by ensuring their website is responsive before the roll out. There are indications from Google that you should make sure your website is mobile … Continued
In the world of SEO and content marketing, the only reliable factor is change. No matter how you approach writing for SEO or what strategies you use, those strategies will become obsolete within a few years. This is how Google and other search engine giants prevent people from gaming the system. As time goes … Continued
Research shows nearly half of web users expect a website to load within two seconds or less, and they tend to leave a site if it takes more than three seconds to load. This may not sound like a big deal, but 78% of online shoppers who experience issues with website performance say they won’t … Continued
If you’ve determined you need to make changes to your website – either through a re-design, changing your URL structure, making the switch to HTTPS, or switching to a different CMS, it’s not a one-step process you can just decide to do on a whim. Making changes, particularly to the URL structure can have negative … Continued
If you’ve noticed even after a seemingly well executed SEO campaign that your organic traffic is falling, don’t get discouraged. There are several reasons this could be happening. I’m going to go through the most common issues and provide ways to address them, so you can start to see an increase in your organic traffic … Continued
According to an article on Search Engine Journal, Google’s testing a new design for search results – both paid and organic. The new design, which appears to be only available for certain searches and in certain locations, is likely still in the early testing phases. There’s no confirmation at this time that the changes will … Continued
Your product descriptions need not only to describe the product you’re offering, but do so in such a way that appeals to your audience and the search engines. It’s a task that’s hard for many businesses to accomplish. Getting it right will no doubt take time, but it’s an investment in your business, so it’s … Continued
If you’ve been in the SEO game for any length of time, you’re no stranger to Google changing things up on all of us. As they constantly strive to improve the user experience for their customer base, they’ve forced many websites to do the same. One of the recent updates cracked down on the use … Continued
Single page websites have become popular among minimalist entrepreneurs, product announcers, and newcomers to the world of websites. The idea is a single page website is easier to maintain while the entrepreneur is doing their work. Some of these people are often offering services that are a little more in-depth than something that you can … Continued
NAP doesn’t refer to the short sleep you love to take in the afternoon, but instead stands for Name, Address, and Phone number. It is a critical piece of the local SEO puzzle, and without it, you will have a hard time getting a business to rank well. Search engines use the NAP information to … Continued
