Explore our library of search engine optimization articles and discover the SEO tips you need to boost organic rankings and traffic.
Looking for some SEO copywriting tips you can use to improve your content? Copywriting is one of the most important aspects of any online marketing campaign, as it helps attract and retain attention. If you are not taking the time to write quality copy, you are missing out on a major opportunity to reach and … Read more
SEO problems are the stuff of legend. They make for great campfire tales but can damage the real world. SEO horror stories often arise when a business is trying to optimize its website and makes a mistake that costs it dearly in terms of traffic and visibility. One common SEO horror story is the accidental … Read more
The technical health of your website can profoundly impact your rankings and traffic. Here are seven technical SEO issues to know. There’s more to good search engine optimization (SEO) than clean copy and getting your backlinks sorted. No matter how much effort you put into improving your organic SEO and building up your traffic if … Read more
Finding the best keywords for your website isn’t as simple as throwing a dart at a list of potential keywords and picking the one that sticks. To ensure that your website is visible to people searching for the products or services you offer, you need to know how to find (and select) the best keyword … Read more
Search engine optimization (SEO) is the process of improving the visibility of a website on search engines. The higher your website rankings, the more likely your website will attract customers to your business. However, many business owners make common mistakes that negatively impact rankings, traffic, and profits. In this article, we’re taking a closer look … Read more
Understanding why local SEO is important for small businesses can mean all the difference between your local customers finding you or finding your competitors. If you own a small business within your local community, it’s important that you understand why local search engine optimization (SEO) is important for your business. Local SEO is a service … Read more
Want to know how to increase organic traffic? Website growth is still determined by the number of people who visit your website, also known as your traffic. More traffic means more views on your content, which potentially translates into more leads, more sales, and better profits. More traffic isn’t always a good thing. Non-human traffic … Read more
Backlinks remain a key part of any website’s long-term SEO strategy, even though good backlinking is both unreliable, and difficult to achieve. While search engines have come a long way since the days of Netscape, the basic principle behind any good search engine remains the same: all data ultimately serves to help the algorithm better … Read more
Search engine optimization (SEO) is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). SEO involves optimizing a website’s content, HTML tags, and associated coding to improve its relevance to specific keywords and phrases people use when searching for information online. The main aim … Read more
Keyword research tools are a dime a dozen, ranging in cost from free to a hefty monthly premium. Knowing what separates paid applications and programs from free ones and understanding how the differences between these SEO tools can individually help your business achieve a complete understanding of current and rising trends can help set you … Read more
Link building remains a cornerstone technique for improving your website’s search engine optimization marketing – provided you’re doing it right. Yet while most webmasters understand the importance of proper link building, too few know how to do it – and how to differentiate between a good link and a bad link (yes, there are appreciable … Read more
Want to improve your Google SEO rankings? Nearly a third of people who look something up on Google click the first result first, and over two-thirds choose among the first five. Only about 5 percent ever click on number six. Less than half a percent of searchers ever checks the second page. When you take … Read more
Starting January 18, 2022, Yoast SEO will be integrated into the Shopify platform as an app. In short, this means retailers on Shopify will be able to utilize Yoast to improve the “findability and readability of your pages”. As per their blog post on the topic, Yoast SEO for Shopify: “outputs all the needed SEO … Read more
The early days of search engine optimization were as simple as paying attention to your keyword use and gaming the “algorithm” as it existed at the time – and while things have gotten a lot more complicated since then, it does kind of work out to be the same thing it’s always been: trying to … Read more
There are nearly two billion separate websites on the internet. Every awesome website added to the net today is the digital equivalent of a drop in the ocean. So how do you improve rankings and increase traffic to make your drop stand out? The answer still lies, as it always has, in taking advantage of … Read more
In just a few months, Google is set to launch its Page Experience update. The company first announced the update in May 2020, and first made the announcement in November. With four months left to prepare for it, what can we expect? The update will mean that the expected user experience is considered as part … Read more
Being able to rank well for your name in the SERPs is a crucial part of building your personal brand. When’s the last time you searched for your name on Google? Did you see something there that wasn’t true? Something that was about another person with a name similar to yours? What people see attached … Read more
Many years ago, guest posting on another person’s website was considered part of a solid SEO strategy. Not only did it get you a link from another site, but it also exposed you to other audiences. If you guest posted on another site, that site got content they didn’t have to create – and if … Read more
Thinking about migrating your domain to a new name? Discover the eight important SEO considerations for a smooth transition. For a smooth transition in SEO, key considerations include maintaining URL structures or implementing proper redirects, preserving and optimizing existing content, and ensuring meta tags are transferred correctly. It’s crucial to conduct thorough keyword research to … Read more
Google’s John Mueller is a wonderful source of information, but staying up to date with his Webmaster Central Hangouts can be hard for many of us. In a recent episode, someone asked why their meta description was being re-written. His answer helps us see a bit of why Google’s algorithm may re-write your meta descriptions. … Read more
There are several FAQs for managing multiple businesses at the same address on Google My Business. These address common concerns like differentiating individual listings, handling shared phone numbers, and specifying distinct business hours. Each business needs to maintain unique, accurate information to avoid confusion and ensure a clear online presence, aiding in better search visibility … Read more
The death of Google is something digital marketers refer to a lot whenever there seems to be a major change within Google, especially in how it manages data and user privacy, impacting its core services like search and advertising. With increased regulatory scrutiny and evolving user expectations, Google may shift towards more privacy-focused models, altering … Read more
Bing announces link penalties, signaling SEO is changing on the search engine. Bing’s announcement on link penalties signaled its crackdown on manipulative link practices. Penalties target unnatural links, including purchased links and participation in link schemes, aiming to ensure fair and quality search results. This move emphasizes the importance of ethical SEO practices and encourages … Read more
How many times have you been inside WordPress and had to go into another window to take a closer look at your Google analytics or search console data to create a plan of action for your website? Do you find yourself easily frustrated by the fact that you can’t just access the data you need … Read more
Google’s September 2019 core algorithm update aimed to improve the overall quality of search results. Focusing on content relevance and user intent, this update impacted website rankings across various industries. Websites with high-quality, relevant content saw improvements, while those with thin or irrelevant content experienced drops. The update underscored the importance of continually optimizing websites … Read more