8 Surefire Ways to Increase Content Engagement For Your Brand

Increase Content Engagement For Your Brand - Sachs Marketing Group

If you’re struggling to get engagement on your content, you may be discouraged. It’s a little disheartening to spend hours crafting content that you poured your heart and soul into, only to find it’s not resonating with your audience. But, it’s not the end of the world. If you know you’re creating quality content, here … Read more

Do You Have What it Takes to Be a Great Content Marketer?

Overhead view of a woman using a computer

In online marketing, you can find a slew of content marketers all across the spectrum, ranging from freelancers who focus on blogs, to agency professionals handing the content for Fortune 500 companies. Regardless of who’s producing it and why, it results in a flood of content – all at varying levels of quality – pushed … Read more

Your Complete Guide to Repurposing Video Content

A Complete Guide to Repurposing Video Content - Sachs Marketing Group

Video marketing is hot, there’s no doubt about it. 43% of people want more video content from marketers, and 51.9% of marketers say video is the content with the highest return on investment. 85% of businesses now have an internal staff and resources to create videos in-house. Business have an average of 293 videos in … Read more

How a Small Team Can Win Big in Content Marketing

Small Team's Can Win Big in Content Marketing - Sachs Marketing Group

If you’re looking to build an engaged audience and are more interested in long term marketing wins, content marketing can be one of the best strategies you can use. However, content marketing can be intimidating if you are working with a small team or small budget. Even a one-person team who must handle content strategy, … Read more

The Engagement Checklist: A Guide to Creating Shareable Content Across Multiple Mediums

A Guide to Creating Shareable Content - Sachs Marketing Group

Engagement: it’s the buzzword of the digital marketing world. If we’re not careful, it’ll become the ‘synergy’ of our industry. Which would be a shame because despite its overuse, the concept of engagement is still a crucial aspect of successfully executing a marketing strategy. Small business owners may have more tools than ever before to … Read more

9 Content Marketing Mistakes You Can’t Afford to Make

Content Marketing Mistakes You Can't Make - Sachs Marketing Group

Content marketing is one of the most effective forms of online marketing today. In a world where 200 million people are using ad blocking software, traditional display ads just aren’t as effective as they used to be. When you consider that content marketing costs 62% les than outbound marketing, yet generates three times the leads, … Read more

14 Types of Evergreen Content to Include in Your Strategy

Evergreen Content to Include in Your Strategy - Sachs Marketing Group

Evergreen content is timeless. This post itself, is an example of evergreen content. Even though it’s originally being posted to the blog in 2017, the information within the post will be relevant and useful to my audience for years to come. And, if changes in the industry mean some of the information becomes outdated, I … Read more

7 Types of Visual Content You Should Include in Your Strategy

Visual Content: Types to Include in Your Strategy - Sachs Marketing Group

Anyone with an internet connection can create and share content – visual or otherwise. This translates to a vast array of professional and amateur content, and a crowded environment. To stand out in any content marketing campaign, you must have quality, of course, but visual content can set you apart from the crowd. Why visual … Read more

Complete Guide to Integrate PR with Content Marketing

Guide to Integrate PR and Content Marketing - Sachs Marketing Group

For years, the PR industry has been changing. The increased use of the internet and social media lends itself to a decrease in traditional media readership. It also means more brands are taking control of their reputation online, which in some cases is great PR, and in others, creates a nightmare. PR, according to the … Read more

9 Foolproof Ways to Transform Into a Better Blogger Today

9 Ways to Transform Into a Better Blogger Today - Sachs Marketing Group

Whether you’re blogging for personal reasons with the intention of monetizing and turning it into a business in the future, or you’re blogging as a means of lead generation for your business, there is always room for improvement. With tens of thousands of blogs created on just WordPress.com alone, every single day, the competition is … Read more

Ultimate Guide to Repurposing Content

Ultimate Guide to Repurposing Content - Sachs Marketing Group

Chances are, the majority of your blog is dedicated to text-based blog posts with images included throughout. And while that’s a good place to start – your blog can be more than that. Including other types of content, even if it’s based on the same basic topic ideas, can help you reach more people, expand your blog identity, and … Read more

Too Much Content Marketing?

Content marketing is an important part of online marketing these days with 88% of B2B marketers using it as part of their overall strategy. Content marketing costs 62% less than outbound marketing, but generates three times as many leads, and conversion rates that are nearly six times higher, making it a cost effective way to … Read more

Media Research and Your Content Marketing Strategy

Media research and content marketing

If you want to be successful in your online marketing ventures, having a well-documented content strategy is critical. To create a winning strategy, however, you must not only know your audience, but you must also have a plan for content distribution to get the whole thing moving. According to the B2C Content Marketing 2016: Benchmarks, … Read more

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