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Website 101: How to Review Old Blog Posts for Relevancy

You work really hard to come up with quality blog content for your website. That’s really awesome! Way too many businesses overlook their content and miss out on the incredible opportunity it brings. Unfortunately, even those of us who do focus on content forget to review older posts for relevancy now and again. And even … Continued

Which Content Types are Best for Local SEO?

“Content is King.” Okay, it’s kind of getting to the point it goes without saying, right? It’s definitely something we’ve said over and over again right here on the blog. But here’s what you may still be missing: content types are really what defines how useful your content really is. Pick the wrong type of … Continued

Interactive Content Marketing: What It Is and Why You Need It

Content is king, right? Yes, it is…but no two pieces of content are every quite the same, and few are created equally. The web is evolving and the best type of content for today’s modern marketing world is interactive. We know. We know. We’ve been telling you about creating great content for ages and now … Continued

7 Quick Fixes for Long-Form Content That Fails to Engage

  We have plenty of proof that Google loves long-form content. When content creators get it right, it can significantly influence both engagement and SEO. It’s also much more appropriate when addressing in-depth, complicated topics, and surprisingly, one of the fastest-growing forms of media consumption on mobile devices. But content creators don’t always get long-form … Continued

What is an On-Demand Content Strategy?

In today’s fast-paced world, we consume content much differently than we did just 10 years ago. Thanks to the advent of DVR, it became easier to watch our favorite shows on our own terms, rather than at their scheduled air time. And as more people cut the cord in favor of streaming services like Netflix … Continued

How (and Why) Interactive Content Beats Text and Images Alone

Content marketing is an ever-changing game. Just when you think you have it all figured out, audiences change their minds, Google changes its algorithms, and you have to re-format everything to suit new needs. Sure, it can be frustrating, but when you get it right, the results are downright exhilarating. We know that classic online … Continued

9 Reasons You Should Be Going LIVE

Video content has become a critical component in any marketing campaign, but while pre-recorded video is helpful, there’s definitely something to be said for utilizing Facebook Live video to spread the word about your business and brand. Live videos aren’t for you? Wrong. Live video is for everyone. It’s easy to use, doesn’t require a … Continued

Interactive Video: The Next Biggest Content Marketing “Buzzword”

  Credit: EduBirdie Content marketing is an ever-changing sector of the marketing industry. As the type of content and the way we consume content changes, marketers have to change the type of content they provide to keep up. Newer social media platforms like SnapChat and Instagram are an excellent example; both evolved from the desire … Continued

4 Industry-Proven Methods for Better Content Creation

Neil Patel. Ann Handley. Joe Pulizzi. Lilach Bullock. What do all of these people have in common? If you guessed marketing or entrepreneurial spirit, you’d be right, but that’s just the beginning of their stories. These four influential people are also four of the world’s best content creationists spanning across nearly every delivery format, including … Continued

Are You Ready to Embrace Content as a Service?

According to Techtarget, content as a service, or CaaS, is a “web-based model for the creation, storage, management, and delivery of content, such as text, audio, video, or images.” It is a content management system, or CMS, that’s made available through a service provider, used for both web content management and enterprise content management. CaaS … Continued

8 Surefire Ways to Increase Content Engagement For Your Brand

If you’re struggling to get engagement on your content, you may be discouraged. It’s a little disheartening to spend hours crafting content that you poured your heart and soul into, only to find it’s not resonating with your audience. But, it’s not the end of the world. If you know you’re creating quality content, here … Continued

Best Practices to Building an On-Demand Content Strategy

In today’s fast-paced world, we consume content much differently than we did just 10 years ago. Thanks to the advent of DVR, it became easier to watch our favorite shows on our own terms, rather than at their scheduled air time. And as more people cut the cord in favor of streaming services like Netflix … Continued

Do You Have What it Takes to Be a Great Content Marketer?

In online marketing, you can find a slew of content marketers all across the spectrum, ranging from freelancers who focus on blogs, to agency professionals handing the content for Fortune 500 companies. Regardless of who’s producing it and why, it results in a flood of content – all at varying levels of quality – pushed … Continued

10 Tips to Avoid Writing Content No One Will Read

Content is everywhere – and with the increase in content marketing, we can be sure that it’s not going anywhere. Of course, written content like this blog post is just a fraction of the content out there, but because it’s one of the most accessible things out there, it’s what many people turn to. After … Continued

Your Complete Guide to Repurposing Video Content

Video marketing is hot, there’s no doubt about it. 43% of people want more video content from marketers, and 51.9% of marketers say video is the content with the highest return on investment. 85% of businesses now have an internal staff and resources to create videos in-house. Business have an average of 293 videos in … Continued

How to Write Faster to Supercharge Your Content Marketing

Writing is a necessary part of content marketing, and even if you’ve got a team of writers working for you, you may find yourself writing some stuff on your own. And if not, feel free to share this advice with your team, to help them improve their productivity.   Create an Idea Capture System That … Continued

How a Small Team Can Win Big in Content Marketing

If you’re looking to build an engaged audience and are more interested in long term marketing wins, content marketing can be one of the best strategies you can use. However, content marketing can be intimidating if you are working with a small team or small budget. Even a one-person team who must handle content strategy, … Continued

Interactive Content 101

It’s no secret that customers hate it when you advertise to them. That’s why they go blind and deaf to the sights and sounds of another self-promotional blog post or social media update. The internet is full of content, and consumers are bombarded with it every single day. If you want to stand out, you … Continued

9 Content Marketing Mistakes You Can’t Afford to Make

Content marketing is one of the most effective forms of online marketing today. In a world where 200 million people are using ad blocking software, traditional display ads just aren’t as effective as they used to be. When you consider that content marketing costs 62% les than outbound marketing, yet generates three times the leads, … Continued

7 Content Marketing Hacks to Help B2B Marketers

When it comes to B2B, content marketing is an entirely different beast than for the B2C market. Of course, the purpose remains the same – you want to create content that draws in a bigger audience for your business, content that strengthens your brand, and ultimately increases your leads and sales. The only thing that … Continued

14 Types of Evergreen Content to Include in Your Strategy

Evergreen content is timeless. This post itself, is an example of evergreen content. Even though it’s originally being posted to the blog in 2017, the information within the post will be relevant and useful to my audience for years to come. And, if changes in the industry mean some of the information becomes outdated, I … Continued

7 Types of Visual Content You Should Include in Your Strategy

Anyone with an internet connection can create and share content – visual or otherwise. This translates to a vast array of professional and amateur content, and a crowded environment. To stand out in any content marketing campaign, you must have quality, of course, but visual content can set you apart from the crowd. Why visual … Continued

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