SMG Admin
Study: What 100 Social Media Followers are Worth
While a recent study set out to answer what 100 social media followers are worth, it’s difficult to measure the ROI. The value of social media followers lies beyond mere numbers – it’s about engagement and conversion potential. Followers who actively interact with content and align with the brand’s target audience are more valuable. They…
SEO Perfection for Location Pages
Striving for SEO perfection for location pages is every SEO’s priority. However, location pages can vary depending on the industry, type of business, and location. Optimizing SEO for location pages involves using local keywords, providing comprehensive and up-to-date contact information, and integrating Google Maps. User-friendly design, local reviews, and unique content for each location page…
Why Your Videos Aren’t as Successful as Your Blog Posts
The increasing popularity of video content is sending many marketers to join in on the party. After all, we see many shiny new things come into play – remember Vine? And it’s easy to want to jump to the next big thing. The difference is, we have plenty of data to support the fact that…
How to Generate 100+ Blog Content Ideas in 30 Minutes or Less
Coming up with blog content ideas can be a giant pain. This is especially true if you’ve been blogging in your niche for years like I have. Instead of trying to come up with ideas from scratch all the time, I’ve learned to use outside sources for inspiration – based on what other blogs are…
Google Launches New Small Business Portal
Recently in conjunction with International Small Business Day, Google launched a new website that will suggest its products that seem like a good fit for specific businesses. The Google for Small Business portal was announced at the Grow with Google Learning Center in New York city where the company hosts a number of classes and…
Checklist for Creating Valuable Content
**This post was selected as one of the top digital marketing articles of the week by UpCity, a B2B ratings and review company for digital marketing agencies and other marketing service providers.** Content is what makes the Internet such a useful tool, whether you’re trying to learn a new skill, or kill some time in the…
Google My Business Adds More Branding Tools
In terms of local SEO, Google My Business has always been an important and valuable tool. The platform launched in 2014 and continues to grow in importance for both businesses and consumers. Having a verified, complete, and accurate profile is critical to SEO. Google My Business is evolving to include transactions and engagement between businesses…
Have a Help Desk? Mine it for SEO Insights
Your help desk is a wonderful source of customer insights that everyone in your organization can learn from. Depending on how big your business is and how sophisticated your customers are, you probably have a collection of tools that allow you to: Enable customers to submit help tickets and search your knowledge base Enable customers…
How to Simplify Outreach for Your Business
For marketers to get the most bang for their productivity buck, it’s crucial to use a number of outreach tools that make the various facets of the job easier. And perhaps what’s even more important than the tools themselves, is creating an efficient (and when possible, automated) workflow to make things move a little faster….
7 Ways to Share Links on Instagram
Instagram is one of the most popular social media networks with more than one billion monthly users. If you are in the ecommerce niche, it can be a great source of traffic and sales for you. There’s just one problem. The only place to include a clickable link on your Instagram profile is in your…
Building a Multilingual Social Media Presence
English is the most popular language on the internet with 1.1 billion internet users speaking the language. More than 860 million people on the internet speak Chinese, and more than 500 million people speak Spanish, making these three languages the top options on the internet. If your demographic speaks Chinese or Spanish, you don’t want…
How to Make the Most of Your LinkedIn Experience
LinkedIn is a wonderful social platform for those in the B2B space. Once thought of as a tool for job seekers, the platform has evolved into so much more than that. You can publish content as you would on a blog, go live, tag others, create a page for your company, and more. There’s plenty…
How to Use Quora for Marketing
The internet is full of useful, educational, and entertaining places to spend time. Many of these places are important for brands and businesses to connect with their audience. An often-overlooked platform for making those connections is Quora. Learn how to use it for marketing to increase brand awareness and authority. What is Quora? Quora is…
How to Use Facebook Video Ads
Video is among the most popular type of content on the internet, and with good reason. By 2022, online videos will make up more than 82% of all consumer internet traffic – 15x higher than it was in 2017. Studies show shoppers who view videos are 1.81x more likely to purchase than non-video viewers. So…
Leveraging Offline Events for Link Building
When it comes to SEO, link building is a major part of the process since Google and other search engines take a look at how many sites are linking to yours. For the greatest impact, those links can’t come from just any site, but instead should come from topically related websites that have high quality…
Sachs Marketing Group ranked highly amongst SEO service providers in California by Clutch
Sachs Marketing Group is a Westlake Village, California. A local SEO company based centered on providing cutting digital marketing solutions to your business including Search Engine Optimization, Social Media Development, Web Design, Mobile, Reputation Management, Conversion Testing and Optimization and Video Marketing. Our ability to provide small to midsize companies access to solutions usually available…
Pinterest’s New Complete the Look Tool
Pinterest has launched a new visual search tool known as “Complete the Look” that recommends relevant home decor and fashion categories based on the context of an image. For instance, if a user searches for a mountain scene Pin, the platform will recommend products found in similar images, such as camping gear, hats, and so…
Sentiment Analysis 101: Why It Matters
Are people talking about your business online? Do you know what they are saying? What about how to analyze the sentiment of the conversations so you can make better marketing decisions? In this post, I’ll show you more about what sentiment analysis is and the various ways you can use it to better serve your…
6 Ways to Engage Your Audience on Social Media
There are several ways to engage your audience on social media, some of which are more effective than others. Effective ways to engage audiences on social media include creating interactive content like polls and quizzes, hosting live sessions or Q&As, responding promptly to comments and messages, sharing user-generated content, personalizing content to audience preferences, and…
Strategies for CTAs That Convert
Looking at your website analytics, you see there’s plenty of traffic coming in, but that nice chunk of traffic isn’t showing in your conversions. What is the problem? Chances are, it’s the most important element of your site – your call to actions (CTAs) are the offender. The good news is, you don’t need some…
New Options for Fine-Tuning AdWords Bidding
Last month at Google Marketing Live, Google revealed updates for bidding controls in Google AdWords. Marketers should see those become available over the coming months as they roll out. Let’s take a closer look at what the new options are. Set Conversions at Campaign Level Until now, you’ve only been able to set conversion goals…
How One Campaign Changed Burger King’s Marketing Outlook
The Whopper Detour marketing campaign changed Burger King’s Marketing outlook forever. A notable Burger King campaign, likely emphasizing creativity and customer engagement, led to a strategic shift in its marketing. By embracing innovative, often unconventional approaches, the campaign could have demonstrated the effectiveness of viral marketing, social media engagement, and customer-centric promotions, influencing the brand’s…
Sachs Marketing Group Honored as Leading Design Agency on Clutch
Sachs Marketing Group is a local SEO company with offices in Westlake Village, California. We conduct our services 100% in house with no contracts and enjoy near 100% client retention. We offer complete search engine optimization services focused on getting your website found in search engines. We don’t hide from our clients and pride ourselves…
Facebook Pixel Losing Effectiveness for Marketers
In the coming months, Facebook will release its Clear History tool. Once it is released, the new feature will allow users to see, manage, and disconnect activity that happens off-Facebook from their user profile. As such, the tool will impact marketers ability to reach a targeted audience on the platform. What is the Clear History…
Are the Days of the Plandid Over?
In the early days of Instagram, one quick look through your feed revealed a ton of seemingly meticulous photos – of people who looked “natural.” This concept is known as the plandid – or the planned candid. Planning the shots ahead of time ensures influencers get the type of image they’re looking for – one…
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