Eric Sachs 
Neil Patel. Ann Handley. Joe Pulizzi. Lilach Bullock. What do all of these people have in common? If you guessed marketing or entrepreneurial spirit, you’d be right, but that’s just the beginning of their stories. These four influential people are also four of the world’s best content creationists spanning across nearly every delivery format, including … Read more
Instagram is changing – okay, that’s not really a new phenomenon, really. The platform evolves every few months much like Facebook, changing back end coding here and there to hopefully produce better results for users and advertisers. The most recent changes, however, are a bit more involved. Essentially, Instagram is changing how their feed works. … Read more
Social signals – how many collective shares, mentions, likes, and follows your business’s social media profiles have on an ongoing basis – are a big deal right now. They hold significant weight in determining rank because Google sees a high degree of positive interactions as indicating that you’re reliable, trustworthy, and ultimately, sharing content your … Read more
As a digital marketer, networking and prospecting is critical to the success of your business. Because the vastness of the internet means you have access to millions of interested people, you need to be a bit more creative in your networking strategies to ensure you’re adding the right people to your pipeline. … Read more
There are several ways to improve your email open and click-through rates. To improve email open and click-through rates, use compelling, personalized subject lines and preview text. Segmenting your audience for targeted content, optimizing email design for mobile users, and including clear, compelling calls to action enhance engagement. Regular testing and analyzing performance metrics for … Read more
Unless you’ve been living under a rock, you’ve heard about Google My Business. This unified tool lets businesses manage their online presence across multiple Google-owned interfaces across the web, including Search, Maps, Reviews, and even Google +. It’s handy, easy to use, and a fantastic tool to have in your SEO toolbox – as long … Read more
Are you prepared for this year’s new digital marketing environment? Whether you’re sure you have your strategy locked down or you’re still trying to find the best approach, shaping campaigns always starts with knowledge. The more you know about what you’re up against, the better you can react to it and adapt. Make the most … Read more
There are several local SEO tips for restaurants. Restaurants can boost local SEO by optimizing their Google Business listing, including accurate location and contact information, and encouraging customer reviews. Utilizing local keywords in website content, optimizing for mobile users, and including menus online are essential. Building local backlinks and engaging in local community events can … Read more
General Data Protection Regulation (GDPR) is coming. Only another month until it’s officially in place; do you understand it enough to stay compliant? It’s no secret that the GDPR is raising some very significant and important conversations across the United States right now, especially in the realm of marketing. While it will mostly impact the … Read more
Page speed and site speed: two important factors webmasters overlook way too often, especially in an online environment where we use more media than ever before. As the world shifts to a preference for images and video – or at least text content with images and video – a significant number of sites seem to … Read more
Pay Per Click (PPC) can be incredibly lucrative, both for making money outright and in line with a sales or remarketing campaign. But it can also be a pretty high-risk strategy, especially if you don’t fully understand how fast competition can change and what influences your success over time. That’s exactly what drives many entrepreneurs … Read more
Facebook is currently struggling from a poor public image issue. Somehow, the platform managed to allow research company Cambridge Analytica to not only access, but retain years worth of private data for nearly 50 million different users on the platform. Users who, for the most part, had no idea their info had been gathered, … Read more
The SEO industry evolved from keyword stuffing and backlink manipulation to a focus on user experience and content quality. Google’s algorithm updates have shifted the emphasis to mobile optimization, site speed, and user engagement metrics. The rise of voice search and AI technologies continues to shape SEO strategies toward more natural, user-focused content and technical … Read more
Local SEO is how local Southern California businesses can reach their prospective customers. Like traditional SEO, it involves a series of calculated steps to improve ranking in the search engines. A number one ranking is where you will get the biggest return on your investment, but number 1 rankings cannot be guaranteed and will certainly … Read more
If you’re looking for a way to increase sales in your small business without a lot of risk to your bottom line, then starting in affiliate program may be the way to go. Since you do not make any kind of payment until a sale is made, you only pay for results. Each affiliate who … Read more
According to Techtarget, content as a service, or CaaS, is a “web-based model for the creation, storage, management, and delivery of content, such as text, audio, video, or images.” It is a content management system, or CMS, that’s made available through a service provider, used for both web content management and enterprise content management. CaaS … Read more
Though we aren’t exactly sure when Google will roll out the mobile first index, we have indication that it is happening soon. As such, everyone in our space needs to prepare by ensuring their website is responsive before the roll out. There are indications from Google that you should make sure your website is mobile … Read more
In the world of SEO and content marketing, the only reliable factor is change. No matter how you approach writing for SEO or what strategies you use, those strategies will become obsolete within a few years. This is how Google and other search engine giants prevent people from gaming the system. As time goes … Read more
Creating Instagram-worthy photos involves understanding good lighting, composition, and the use of color. Utilizing the rule of thirds, experimenting with different angles, and ensuring high image quality are key. Editing photos for a consistent aesthetic and using filters judiciously enhance appeal. Capturing unique, authentic moments and storytelling through imagery resonates with Instagram audiences. Taking fantastic … Read more
If you’re struggling to get engagement on your content, you may be discouraged. It’s a little disheartening to spend hours crafting content that you poured your heart and soul into, only to find it’s not resonating with your audience. But, it’s not the end of the world. If you know you’re creating quality content, here … Read more
The Power Editor tool for Facebook ads allows advanced ad creation and management. It’s useful for handling large ad volumes, offering precise targeting options, and bulk editing features. Understanding audience segmentation, A/B testing, and detailed performance analytics are essential. Familiarity with its interface and features like custom audiences and lookalike audiences can maximize ad campaign … Read more
When you start adding UTM tags to URLs, they can get even longer, and more complex. We need these tags to help us track the URLs, but the longer they are, the less likely people are to remember them. That’s where the URL shortener comes in to save the day. They shrink the number of … Read more
I’ve written a post on how to optimize your Facebook Ads strategy, but I’ve never taken the time to break the process of creating a campaign down step-by-step. For us here at Sachs Marketing Group, we’ve implemented countless social media ad campaigns, so we’re familiar with the process. But if you’re not – this guide’s … Read more
In today’s fast-paced world, we consume content much differently than we did just 10 years ago. Thanks to the advent of DVR, it became easier to watch our favorite shows on our own terms, rather than at their scheduled air time. And as more people cut the cord in favor of streaming services like Netflix … Read more
How can something be automated and personal? Don’t the two terms contradict one another? In marketing, you hear two things preached more often than anything else: focus on building quality relationships with your customers through personalization, but automate your marketing where you can. After all, there are only so many hours in a day, and … Read more