Leveraging Video Marketing: Why You Shouldn’t Ignore YouTube

Video Marketing: Don't Avoid YouTube - Sachs Marketing Group

There’s no doubt about it – video marketing is huge. No matter what social site or website you land on, you’re bound to see at least a few videos, ranging from vlogs to LIVE sessions to carefully constructed advertisements. Video gives marketers the opportunity to grab the attention of their audiences with short, creative bursts … Read more

Social Marketing 101: Utilizing Pinterest

Social Marketing 101: Utilizing Pinterest - Sachs Marketing Group

At first glance, Pinterest may seem like just a platform for stay-at-home-moms, crafters, and foodies, but the truth is that it’s a rather diverse platform where people can peruse and “pin” their favorite pieces of content on their own “boards.” These boards serve as indexes for future reference, which can make them a powerful marketing … Read more

Critical Reasons Your SEO Efforts Aren’t Paying Off (And How to Fix It)

SEO Efforts Not Paying Off? Reasons and Fixes - Sachs Marketing Group

SEO isn’t always an exact science. Sometimes, finding the right approach demands a significant amount of trial and error, making calculating Return on Investment (ROI) feel a bit like trying to find a needle in a haystack. Add in the complexity of constant changes from Google and it’s easy to see why some webmasters and … Read more

How (and Why) Interactive Content Beats Text and Images Alone

How Interactive Content Beats Text and Images - Sachs Marketing Group

Content marketing is an ever-changing game. Just when you think you have it all figured out, audiences change their minds, Google changes its algorithms, and you have to re-format everything to suit new needs. Sure, it can be frustrating, but when you get it right, the results are downright exhilarating. We know that classic online … Read more

Creating a Digital Marketing Plan for the Holidays

Creating a Digital Marketing Plan for the Holidays - Sachs Marketing Group

What’s that, you say? It’s only September? Marketers, let’s take the “only” out of there – it’s putting your holiday campaigns at risk. The bare truth of the matter is this: if you haven’t started planning your holiday marketing campaigns yet, you are officially behind schedule. Stores started putting out back-to-school gear in July and … Read more

GDPR: What US-Based Businesses Need to Know

GDPR: US-Based Businesses Need To Know - Sachs Marketing Group

The passing of GDPR legislation in the European Union (EU) has changed the way businesses and websites need to do business in order to protect the personal information of consumers and site visitors. While US-based business owners may not think it applies to them, you need to think twice. Websites that attract a global audience … Read more

9 Reasons You Should Be Going LIVE

9 Reasons You Should Be Going LIVE - Sachs Marketing Group

Video content has become a critical component in any marketing campaign, but while pre-recorded video is helpful, there’s definitely something to be said for utilizing Facebook Live video to spread the word about your business and brand. Live videos aren’t for you? Wrong. Live video is for everyone. It’s easy to use, doesn’t require a … Read more

Hot SEO Tips for Brand-New Startups

Hot SEO Tips for Brand-New Startups - Sachs Marketing Group

When you’re first starting a business, how you manage your money matters. In fact, how you manage every single aspect of marketing plays a role in whether or not you survive the first year. Your number one goal is to achieve rapid growth without putting yourself in the hole in the process. That’s a tough … Read more

Why Opens Aren’t Everything in Email Marketing

Why Opens Aren't Everything in Email Marketing - Sachs Marketing Group

Email opens aren’t everything in email marketing – more critical metrics include click-through rates, conversion rates, and ROI. Engaging content that prompts action is more valuable than opens. Focusing on segmenting audiences for personalized content and testing different subject lines, formats, and call-to-actions can provide deeper insights into email marketing effectiveness beyond just open rates. … Read more

Interactive Video: The Next Biggest Content Marketing “Buzzword”

Interactive Video: Content Marketing "Buzzword” - Sachs Marketing Group

  Credit: EduBirdie Content marketing is an ever-changing sector of the marketing industry. As the type of content and the way we consume content changes, marketers have to change the type of content they provide to keep up. Newer social media platforms like SnapChat and Instagram are an excellent example; both evolved from the desire … Read more

Is Facebook the Next Best Zone for Influencers to Make Money?

Influencers: Facebook the Next Best Zone - Sachs Marketing Group

  We spent the last year telling you that Instagram is the biggest up-and-coming platform, both for regular businesses and for influencer marketers. Now, we’re about to turn that advice on its head and suggest that Facebook may be a serious contender for second place by the end of the year. Facebook officially launched a … Read more

Cashier’s Check Scam – Craigslist Scam

Fake USPS Shipping Label

People sending fake cashier’s checks – Sachs Marketing Group on Click-N-Ship Labels Hi.  I’m Eric Sachs – CEO @Sachs Marketing Group.  I wanted to write this post as a PSA to inform our audience about a cashier’s check scam that’s been happening recently.  Someone (or perhaps multiple people) are attempting to scam unsuspecting people by … Read more

4 Industry-Proven Methods for Better Content Creation

Better Content Creation: 4 Industry-Proven Ways - Sachs Marketing Group

Neil Patel. Ann Handley. Joe Pulizzi. Lilach Bullock. What do all of these people have in common? If you guessed marketing or entrepreneurial spirit, you’d be right, but that’s just the beginning of their stories. These four influential people are also four of the world’s best content creationists spanning across nearly every delivery format, including … Read more

Here’s How Instagram’s New Algorithms Functions

How Instagram’s New Algorithms Functions - Sachs Marketing Group

Instagram is changing – okay, that’s not really a new phenomenon, really. The platform evolves every few months much like Facebook, changing back end coding here and there to hopefully produce better results for users and advertisers. The most recent changes, however, are a bit more involved. Essentially, Instagram is changing how their feed works. … Read more

Mastering Reputation Management on Social Media Platforms

Mastering Reputation Management - Sachs Marketing Group

Social signals – how many collective shares, mentions, likes, and follows your business’s social media profiles have on an ongoing basis – are a big deal right now. They hold significant weight in determining rank because Google sees a high degree of positive interactions as indicating that you’re reliable, trustworthy, and ultimately, sharing content your … Read more

9 Ways to Improve Your Email Open and Click-Through Rates

Improving Your Email Open, Click-Through Rates - Sachs Marketing Group

There are several ways to improve your email open and click-through rates. To improve email open and click-through rates, use compelling, personalized subject lines and preview text. Segmenting your audience for targeted content, optimizing email design for mobile users, and including clear, compelling calls to action enhance engagement. Regular testing and analyzing performance metrics for … Read more

All the Facts You Need to Know on Google My Business API

Get the Facts on Google My Business API - Sachs Marketing Group

Unless you’ve been living under a rock, you’ve heard about Google My Business. This unified tool lets businesses manage their online presence across multiple Google-owned interfaces across the web, including Search, Maps, Reviews, and even Google +. It’s handy, easy to use, and a fantastic tool to have in your SEO toolbox – as long … Read more

10 Important Digital Marketing Strategy Statistics for 2018

10 Digital Marketing Strategy Statistics for 2018 - Sachs Marketing Group

Are you prepared for this year’s new digital marketing environment? Whether you’re sure you have your strategy locked down or you’re still trying to find the best approach, shaping campaigns always starts with knowledge. The more you know about what you’re up against, the better you can react to it and adapt. Make the most … Read more

8 Local SEO Tips for Restaurants

8 Local SEO Tips for Restaurants - Sachs Marketing Group

There are several local SEO tips for restaurants. Restaurants can boost local SEO by optimizing their Google Business listing, including accurate location and contact information, and encouraging customer reviews. Utilizing local keywords in website content, optimizing for mobile users, and including menus online are essential. Building local backlinks and engaging in local community events can … Read more

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