Eric Sachs
SEO virtuoso, CEO @Sachs Marketing Group. Focused on being of service to business owners - helping to better position them in the eyes of their audiences.
GDPR Compliance for WordPress Users
Getting flooded with General Data Protection Regulation (GDPR) emails from every service you’ve ever signed up with? There’s a good reason you’re receiving all those notifications. Businesses all over the world had until May 25, 2018, to put GDPR relatulations into place for European Union (EU) customers and visitors. If you’re just hearing about this…
7 Emergency Measures to Resuscitate a Dead Content Strategy
We’ve said it before, and we’ll say it again: content is king. A strong content marketing strategy is paramount to your online success. The New Year is only a couple of months away, which means it is time to take a cold, hard look at whether or not what you’ve been doing so far is…
Taking Risks with Your SEO: What to Do and What to Avoid
When it comes to business, sometimes you have to take risks in order to grow. In SEO and web marketing, taking risks is, well, risky business. Sometimes, it’s worth it for the sake of testing, experimentation, and growth – but you really need to know what you’re doing before you make the jump. Otherwise, your…
Social Media and the Holidays: Mistakes to Avoid
The holiday season is incredibly festive and fun. It also just happens to be a great time of year to be creative with your social media content. Occasionally, though, we see someone take the fun a little too far – they get a little too pushy with their marketing or they try to use humor…
Google’s Featured Snippets: How to Draw Attention to Your Content
We’ve all searched something on Google and instantly found our eyes drawn toward the featured ads at the top of the page. Depending on what platform you’re on, what you may not have noticed is the new featured snippets. They’re the boxes at the top of the search results that preview a little bit of…
Using Power Editor for Facebook Ads
Power Editor is a Facebook advertising tool designed specifically for large advertisers who need to create, edit, and publish several ads at once, while still maintaining precision control over each of their campaign. Though a Power Editor account is a bit more complex than the standard Facebook Ads Manager, the main advantage is that new…
7 Quick Fixes for Long-Form Content That Fails to Engage
We have plenty of proof that Google loves long-form content. When content creators get it right, it can significantly influence both engagement and SEO. It’s also much more appropriate when addressing in-depth, complicated topics, and surprisingly, one of the fastest-growing forms of media consumption on mobile devices. But content creators don’t always get long-form…
Don’t Sign with a SEO Company Without Doing Your Homework
We all love to study and learn – that’s why so many of us got into marketing and the quickly-changing SEO market in the first place. It would be great if you could handle every aspect of your business in-house, but the reality is that SEO efforts take a lot of planning and consistent effort….
Planning Your Email Marketing Leading Up to the Holidays
Like it or not, the holiday season is here. The kids are back in school. Halloween, Thanksgiving, and Christmas items are on store shelves all at the same time, and you need to wrap up your holiday email campaigns to take advantage of the ever-growing buzz. We’ll show you how in today’s post! Discover the…
7 WordPress Plugins You Should Consider for Better SEO
WordPress’s “fill in the blanks” style approach levels the playing field for people who don’t necessarily want to dabble in web design, but still want to take control, right out of the box. It’s insanely easy to create, roll out, track, and optimize content on the back end, all without ever needing even to touch…
What is an On-Demand Content Strategy?
In today’s fast-paced world, we consume content much differently than we did just 10 years ago. Thanks to the advent of DVR, it became easier to watch our favorite shows on our own terms, rather than at their scheduled air time. And as more people cut the cord in favor of streaming services like Netflix…
Leveraging Video Marketing: Why You Shouldn’t Ignore YouTube
There’s no doubt about it – video marketing is huge. No matter what social site or website you land on, you’re bound to see at least a few videos, ranging from vlogs to LIVE sessions to carefully constructed advertisements. Video gives marketers the opportunity to grab the attention of their audiences with short, creative bursts…
Social Marketing 101: Utilizing Pinterest
At first glance, Pinterest may seem like just a platform for stay-at-home-moms, crafters, and foodies, but the truth is that it’s a rather diverse platform where people can peruse and “pin” their favorite pieces of content on their own “boards.” These boards serve as indexes for future reference, which can make them a powerful marketing…
Critical Reasons Your SEO Efforts Aren’t Paying Off (And How to Fix It)
SEO isn’t always an exact science. Sometimes, finding the right approach demands a significant amount of trial and error, making calculating Return on Investment (ROI) feel a bit like trying to find a needle in a haystack. Add in the complexity of constant changes from Google and it’s easy to see why some webmasters and…
10 Things You Need to Know about Instagram’s IGTV
Just a few months ago, Instagram officially launched IGTV. This brand-new, shiny longform video app gives creators the ability to publish content that is up to an hour in length, instead of just a few seconds. Before the launch, Instagram story videos were capped at 15 seconds; main feed videos were capped at around one…
How (and Why) Interactive Content Beats Text and Images Alone
Content marketing is an ever-changing game. Just when you think you have it all figured out, audiences change their minds, Google changes its algorithms, and you have to re-format everything to suit new needs. Sure, it can be frustrating, but when you get it right, the results are downright exhilarating. We know that classic online…
Holiday Instagram Hacks for Businesses
Believe it or not (like it or not?) the holiday season is once again just around the corner. Summer is coming to a close, pumpkin spice is making a comeback, and Instagram continues to climb in popularity, showing massive strength for marketers this fall and winter. With Instagram’s rapid rise in the digital marketing world,…
Creating a Digital Marketing Plan for the Holidays
What’s that, you say? It’s only September? Marketers, let’s take the “only” out of there – it’s putting your holiday campaigns at risk. The bare truth of the matter is this: if you haven’t started planning your holiday marketing campaigns yet, you are officially behind schedule. Stores started putting out back-to-school gear in July and…
GDPR: What US-Based Businesses Need to Know
The passing of GDPR legislation in the European Union (EU) has changed the way businesses and websites need to do business in order to protect the personal information of consumers and site visitors. While US-based business owners may not think it applies to them, you need to think twice. Websites that attract a global audience…
9 Reasons You Should Be Going LIVE
Video content has become a critical component in any marketing campaign, but while pre-recorded video is helpful, there’s definitely something to be said for utilizing Facebook Live video to spread the word about your business and brand. Live videos aren’t for you? Wrong. Live video is for everyone. It’s easy to use, doesn’t require a…
6 Quick Facts You Need to Know About the New Google Ads Interface
Do you rely on Google Adwords, either for income or for your own ads? If you do, you may already be aware of the fact that Google is rapidly evolving its own platforms to better suit your needs. This includes a recent revitalization and shift to a brand-new replacement platform called “Google Ads.” The new…
Hot SEO Tips for Brand-New Startups
When you’re first starting a business, how you manage your money matters. In fact, how you manage every single aspect of marketing plays a role in whether or not you survive the first year. Your number one goal is to achieve rapid growth without putting yourself in the hole in the process. That’s a tough…
Why Opens Aren’t Everything in Email Marketing
Email opens aren’t everything in email marketing – more critical metrics include click-through rates, conversion rates, and ROI. Engaging content that prompts action is more valuable than opens. Focusing on segmenting audiences for personalized content and testing different subject lines, formats, and call-to-actions can provide deeper insights into email marketing effectiveness beyond just open rates….
Interactive Video: The Next Biggest Content Marketing “Buzzword”
Credit: EduBirdie Content marketing is an ever-changing sector of the marketing industry. As the type of content and the way we consume content changes, marketers have to change the type of content they provide to keep up. Newer social media platforms like SnapChat and Instagram are an excellent example; both evolved from the desire…
Is Facebook the Next Best Zone for Influencers to Make Money?
We spent the last year telling you that Instagram is the biggest up-and-coming platform, both for regular businesses and for influencer marketers. Now, we’re about to turn that advice on its head and suggest that Facebook may be a serious contender for second place by the end of the year. Facebook officially launched a…
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