Eric Sachs 
Video is among the most popular type of content on the internet, and with good reason. By 2022, online videos will make up more than 82% of all consumer internet traffic – 15x higher than it was in 2017. Studies show shoppers who view videos are 1.81x more likely to purchase than non-video viewers. So … Read more
When it comes to SEO, link building is a major part of the process since Google and other search engines take a look at how many sites are linking to yours. For the greatest impact, those links can’t come from just any site, but instead should come from topically related websites that have high quality … Read more
Sachs Marketing Group is a Westlake Village, California. A local SEO company based centered on providing cutting digital marketing solutions to your business including Search Engine Optimization, Social Media Development, Web Design, Mobile, Reputation Management, Conversion Testing and Optimization and Video Marketing. Our ability to provide small to midsize companies access to solutions usually available … Read more
Pinterest has launched a new visual search tool known as “Complete the Look” that recommends relevant home decor and fashion categories based on the context of an image. For instance, if a user searches for a mountain scene Pin, the platform will recommend products found in similar images, such as camping gear, hats, and so … Read more
Are people talking about your business online? Do you know what they are saying? What about how to analyze the sentiment of the conversations so you can make better marketing decisions? In this post, I’ll show you more about what sentiment analysis is and the various ways you can use it to better serve your … Read more
There are several ways to engage your audience on social media, some of which are more effective than others. Effective ways to engage audiences on social media include creating interactive content like polls and quizzes, hosting live sessions or Q&As, responding promptly to comments and messages, sharing user-generated content, personalizing content to audience preferences, and … Read more
Looking at your website analytics, you see there’s plenty of traffic coming in, but that nice chunk of traffic isn’t showing in your conversions. What is the problem? Chances are, it’s the most important element of your site – your call to actions (CTAs) are the offender. The good news is, you don’t need some … Read more
Last month at Google Marketing Live, Google revealed updates for bidding controls in Google AdWords. Marketers should see those become available over the coming months as they roll out. Let’s take a closer look at what the new options are. Set Conversions at Campaign Level Until now, you’ve only been able to set conversion goals … Read more
The Whopper Detour marketing campaign changed Burger King’s Marketing outlook forever. A notable Burger King campaign, likely emphasizing creativity and customer engagement, led to a strategic shift in its marketing. By embracing innovative, often unconventional approaches, the campaign could have demonstrated the effectiveness of viral marketing, social media engagement, and customer-centric promotions, influencing the brand’s … Read more
Sachs Marketing Group is a local SEO company with offices in Westlake Village, California. We conduct our services 100% in house with no contracts and enjoy near 100% client retention. We offer complete search engine optimization services focused on getting your website found in search engines. We don’t hide from our clients and pride ourselves … Read more
In the coming months, Facebook will release its Clear History tool. Once it is released, the new feature will allow users to see, manage, and disconnect activity that happens off-Facebook from their user profile. As such, the tool will impact marketers ability to reach a targeted audience on the platform. What is the Clear History … Read more
In the early days of Instagram, one quick look through your feed revealed a ton of seemingly meticulous photos – of people who looked “natural.” This concept is known as the plandid – or the planned candid. Planning the shots ahead of time ensures influencers get the type of image they’re looking for – one … Read more
Google Webmasters has started a new video series designed to dispel SEO myths – called SEO Mythbusting. The first episode debuted May 15th, and in it, Martin Splitt, one of Google’s Webmaster Trends Analyst speaks with his guest about how search engines work. As part of the discussion, he discusses how Google chooses relevant pages … Read more
The results are in! Sachs Marketing Group, a leading digital marketing agency in Los Angeles, has been awarded a 2019 Los Angeles City Excellence Award by UpCity. Out of 624 marketing service providers in Los Angeles, we were selected as one of the top 20 based on our UpCity Rating, which measures digital recommendability by reviews, … Read more
Instagram has made plans to stop showing how many people have liked users posts. Posters will still be able to see when someone likes their posts, and clicking through will show them everyone who has done so. Only the poster will be able to see the like count – other users will not. This is … Read more
As a business, community outreach is crucial to connecting to your local area. Developing a community outreach program not only helps to increase awareness for your products and services, but also strengthens your brand. Interacting with the local community gives you a chance to build and nurture relationships with consumers, rather than marketing at them. … Read more
If you’re not working in the digital marketing space, it’s easy to see why you may believe investing in pay per click, or PPC, paid search campaigns could serve you better than investing in search engine optimization, or SEO efforts. The truth is, they both serve their purpose in marketing your business, and the best … Read more
If you want to be sure you’ll reach your audience, then you’ll want to be on Facebook. After all, 2.23 billion people log in to the social network every month. 66% of U.S. adults report that they are Facebook users, and 74% of them say the use the platform every day. Both daily and monthly … Read more
Developing a strategy is complex, and for many of us, anxiety inducing. It’s not easy to figure out where to start and how to proceed. Too often, content marketers are out there working without a strategy, or working within one that is far too restrictive. When things don’t work out as planned, it’s necessary to … Read more
There are several tips to help you get the most of your email campaigns. To maximize email campaigns, segment your audience for personalized content, use engaging subject lines, and ensure mobile-friendly design. Regular testing and analyzing open and click-through rates help refine strategies. Incorporating clear calls-to-action and valuable content like exclusive offers, educational material, and … Read more
If you’re in retail and don’t have an omni-channel strategy yet, you’re missing out on a lot of potential review. A recent report shows that out of 46,000 shoppers, 73% used multiple channels to make a purchase. Only 7% shopped exclusively online, and 20% shopped exclusively in store. If you were looking for proof that … Read more
In March, word of Business Pages rolling out on Instagram started making its way around the internet. Though we’re nowhere near an official release, if you want to be among the first businesses on Instagram to take advantage of this feature once it’s fully available to the public, it’s time to do some prep work. … Read more
Investing time, energy, and other resources into attending live events such as trade shows, conferences, and other industry events definitely made sense in the early days of marketing because you could easily knock out a year’s worth of sales with your pitch and a sponsor booth. Today, attending networking events still present big opportunities to … Read more
Earlier this month, cosmetics brand Lush, announced on social media that they are quitting social media. (Ironic, right?) Lush is a global brand known for their bath bombs, body care products, and makeup. The social media boycott applies only to the UK division, as Lush North America has announced it will continue to be active … Read more
Facebook Groups are a valuable tool for many businesses, because it allows them to build a connection with customers and prospects on a platform they’re already using regularly. Coming together with a group of like-minded people allows you to build trust and stronger, more meaningful, relationships. Why You May Want Both a Facebook Page and … Read more