6 Ways to Engage Your Audience on Social Media

6 Ways to Engage Your Audience on Social Media - Sachs Marketing Group

There are several ways to engage your audience on social media, some of which are more effective than others. Effective ways to engage audiences on social media include creating interactive content like polls and quizzes, hosting live sessions or Q&As, responding promptly to comments and messages, sharing user-generated content, personalizing content to audience preferences, and … Read more

How One Campaign Changed Burger King’s Marketing Outlook

How One Campaign Changed Burger King's Marketing Outlook - Sachs Marketing Group

The Whopper Detour marketing campaign changed Burger King’s Marketing outlook forever. A notable Burger King campaign, likely emphasizing creativity and customer engagement, led to a strategic shift in its marketing. By embracing innovative, often unconventional approaches, the campaign could have demonstrated the effectiveness of viral marketing, social media engagement, and customer-centric promotions, influencing the brand’s … Read more

Sachs Marketing Group Honored as Leading Design Agency on Clutch

Sachs Marketing Group is a local SEO company with offices in Westlake Village, California. We conduct our services 100% in house with no contracts and enjoy near 100% client retention. We offer complete search engine optimization services focused on getting your website found in search engines. We don’t hide from our clients and pride ourselves … Read more

Facebook Pixel Losing Effectiveness for Marketers

Facebook Pixel Losing Effectiveness for Marketers - Sachs Marketing Group

In the coming months, Facebook will release its Clear History tool. Once it is released, the new feature will allow users to see, manage, and disconnect activity that happens off-Facebook from their user profile. As such, the tool will impact marketers ability to reach a targeted audience on the platform. What is the Clear History … Read more

Google Breaks Silence: Top 3 SEO Factors

Google Breaks Silence: Top 3 SEO Factors - Sachs Marketing Group

Google Webmasters has started a new video series designed to dispel SEO myths – called SEO Mythbusting. The first episode debuted May 15th, and in it, Martin Splitt, one of Google’s Webmaster Trends Analyst speaks with his guest about how search engines work. As part of the discussion, he discusses how Google chooses relevant pages … Read more

Sachs Marketing Group is a 2019 Los Angeles City Excellence Award Winner

Sachs Marketing Group is a 2019 Los Angeles City Excellence Award Winner - Sachs Marketing Group

The results are in! Sachs Marketing Group, a leading digital marketing agency in Los Angeles, has been awarded a 2019 Los Angeles City Excellence Award by UpCity. Out of 624 marketing service providers in Los Angeles, we were selected as one of the top 20 based on our UpCity Rating, which measures digital recommendability by reviews, … Read more

Using Community Outreach as a Marketing Strategy

As a business, community outreach is crucial to connecting to your local area. Developing a community outreach program not only helps to increase awareness for your products and services, but also strengthens your brand. Interacting with the local community gives you a chance to build and nurture relationships with consumers, rather than marketing at them. … Read more

Why Invest in Both Paid Search and SEO

Why Invest in Both Paid Search and SEO - Sachs Marketing Group

If you’re not working in the digital marketing space, it’s easy to see why you may believe investing in pay per click, or PPC, paid search campaigns could serve you better than investing in search engine optimization, or SEO efforts. The truth is, they both serve their purpose in marketing your business, and the best … Read more

Developing a Visual Content Strategy

Developing a Visual Content Strategy - Sachs Marketing Group

Developing a strategy is complex, and for many of us, anxiety inducing. It’s not easy to figure out where to start and how to proceed. Too often, content marketers are out there working without a strategy, or working within one that is far too restrictive. When things don’t work out as planned, it’s necessary to … Read more

Tips to Help You Get the Most of Your Email Campaigns

There are several tips to help you get the most of your email campaigns. To maximize email campaigns, segment your audience for personalized content, use engaging subject lines, and ensure mobile-friendly design. Regular testing and analyzing open and click-through rates help refine strategies. Incorporating clear calls-to-action and valuable content like exclusive offers, educational material, and … Read more

How to Develop an Omni-Channel Retail Strategy

How to Develop an Omni-Channel Retail Strategy - Sachs Marketing Group

If you’re in retail and don’t have an omni-channel strategy yet, you’re missing out on a lot of potential review. A recent report shows that out of 46,000 shoppers, 73% used multiple channels to make a purchase. Only 7% shopped exclusively online, and 20% shopped exclusively in store. If you were looking for proof that … Read more

Preparing for Instagram’s New Local Business Profile Pages

Preparing for Instagram's New Local Business Profile Pages - Sachs Marketing Group

In March, word of Business Pages rolling out on Instagram started making its way around the internet. Though we’re nowhere near an official release, if you want to be among the first businesses on Instagram to take advantage of this feature once it’s fully available to the public, it’s time to do some prep work. … Read more

Social Media Marketing Tips for Live Events

Social Media Marketing Tips for Live Events - Sachs Marketing Group

Investing time, energy, and other resources into attending live events such as trade shows, conferences, and other industry events definitely made sense in the early days of marketing because you could easily knock out a year’s worth of sales with your pitch and a sponsor booth. Today, attending networking events still present big opportunities to … Read more

New Features Coming to Facebook Groups

New Features Coming to Facebook Groups - Sachs Marketing Group

Facebook Groups are a valuable tool for many businesses, because it allows them to build a connection with customers and prospects on a platform they’re already using regularly. Coming together with a group of like-minded people allows you to build trust and stronger, more meaningful, relationships. Why You May Want Both a Facebook Page and … Read more

Creative Ways to Use Instagram Stories

Creative Ways to Use Instagram Stories - Sachs Marketing Group

If you’re looking to grow your Instagram following and engagement, you should venture into using the Instagram Stories feature. Similar to Snapchat, these don’t appear in your feed, and are only available for 24 hours. There are 500 million daily active users,  and ⅓ of the most viewed Instagram Stories come from businesses, so if … Read more

How to Handle Negative Customer Reviews

How to Handle Negative Customer Reviews - Sachs Marketing Group

If you own a business, online reviews are part of the territory. Unfortunately, no matter how you conduct your business, some of those reviews will be negative. After all, it’s impossible to keep 100% of your customers happy 100% of the time. Because online reviews are such an important part of local SEO, it’s important … Read more

5 Tips to Get Customers to Leave Business Reviews

5 Tips to Get Customers to Leave Business Reviews - Sachs Marketing Group

Reviews are essential to your business success for two reasons: one, people’s buying decisions are influenced by online reviews, and two, reviews on Google especially, are a major part of local SEO because they influence search rank. Because of this, it’s important to make sure you’re doing all you can to encourage people to leave … Read more

5 SEO Tips for Pool Cleaning Businesses

pool cleaners seo

Here in sunny California, there are plenty of pools that need cleaning. If you run a local pool cleaning business anywhere in the country, your website is working for you 24/7 to draw in new business. Ranking high in local search results is important because most people will go with the first company they see … Read more

Leveraging Google Maps New Public Events Feature

Leveraging Google Maps New Public Events Feature - Sachs Marketing Group

In a feature that could directly compete with Facebook Events, Google Maps is now allowing users to create public events with specific locations. Though it has yet to be publicly announced as of March 25, 2019, the feature has been confirmed through a dedicated help center article. Google began highlighting public events in Maps last … Read more

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