Eric Sachs 
Whenever Google changes GMB listings, you must check your listings to ensure they’re live and accurate. Google made significant changes to Google My Business (GMB) listings, enhancing the platform’s usefulness for businesses and consumers. Updates included more options for business categories, attributes, and posts, enabling businesses to provide detailed information. Enhanced features for booking services, … Read more
Memes have taken over social media. Surely, you’re familiar with these short static images, videos or GIFs that depict humorous and relatable content, then spread across the internet like wildfire. People love them. That’s why you should be using them in your online marketing. They’re relatively easy to create and have the potential to really … Read more
Chase to Use AI for Marketing Content Creation. JPMorgan Chase embraced AI for its marketing content creation, partnering with AI firms to generate compelling copy. This strategy aims to increase efficiency and effectiveness in ad copywriting. AI algorithms analyze data to produce optimized headlines and ad content, potentially revolutionizing traditional marketing approaches by combining creativity … Read more
Managing social media for your department, organization or for individual clients can be stressful. This is especially true if there is a team involved in the process. Each stakeholder may have different expectations for social media posts, and it’s imperative that everyone is on the same page in order to avoid problems such as misunderstandings … Read more
Google’s stance on no-follow outbound links is clear and concise. Google’s updated guidance on no-follow outbound links indicates a shift in how these links are interpreted. While originally used to combat spam and unendorsed content, no-follow links are now treated as hints rather than directives by Google’s algorithms. This change reflects Google’s advanced understanding of … Read more
There are several top influencer marketing platforms to tap into this year. Leading influencer marketing platforms include AspireIQ, Upfluence, and CreatorIQ, offering tools to connect brands with relevant influencers. These platforms provide analytics for campaign tracking, influencer discovery tools, and ROI measurement capabilities. They cater to businesses of all sizes, facilitating effective influencer partnerships that … Read more
While a recent study set out to answer what 100 social media followers are worth, it’s difficult to measure the ROI. The value of social media followers lies beyond mere numbers – it’s about engagement and conversion potential. Followers who actively interact with content and align with the brand’s target audience are more valuable. They … Read more
Striving for SEO perfection for location pages is every SEO’s priority. However, location pages can vary depending on the industry, type of business, and location. Optimizing SEO for location pages involves using local keywords, providing comprehensive and up-to-date contact information, and integrating Google Maps. User-friendly design, local reviews, and unique content for each location page … Read more
The increasing popularity of video content is sending many marketers to join in on the party. After all, we see many shiny new things come into play – remember Vine? And it’s easy to want to jump to the next big thing. The difference is, we have plenty of data to support the fact that … Read more
Coming up with blog content ideas can be a giant pain. This is especially true if you’ve been blogging in your niche for years like I have. Instead of trying to come up with ideas from scratch all the time, I’ve learned to use outside sources for inspiration – based on what other blogs are … Read more
Recently in conjunction with International Small Business Day, Google launched a new website that will suggest its products that seem like a good fit for specific businesses. The Google for Small Business portal was announced at the Grow with Google Learning Center in New York city where the company hosts a number of classes and … Read more
**This post was selected as one of the top digital marketing articles of the week by UpCity, a B2B ratings and review company for digital marketing agencies and other marketing service providers.** Content is what makes the Internet such a useful tool, whether you’re trying to learn a new skill, or kill some time in the … Read more
In terms of local SEO, Google My Business has always been an important and valuable tool. The platform launched in 2014 and continues to grow in importance for both businesses and consumers. Having a verified, complete, and accurate profile is critical to SEO. Google My Business is evolving to include transactions and engagement between businesses … Read more
Your help desk is a wonderful source of customer insights that everyone in your organization can learn from. Depending on how big your business is and how sophisticated your customers are, you probably have a collection of tools that allow you to: Enable customers to submit help tickets and search your knowledge base Enable customers … Read more
If you want to use Facebook Ads to find new customers and want to learn whom to target with cold ads, you’ve come to the right place. After you determine who to target with cold ads, I’ll help you with what to do after you’ve identified new target audiences, what kind of analysis you should … Read more
For marketers to get the most bang for their productivity buck, it’s crucial to use a number of outreach tools that make the various facets of the job easier. And perhaps what’s even more important than the tools themselves, is creating an efficient (and when possible, automated) workflow to make things move a little faster. … Read more
Instagram is one of the most popular social media networks with more than one billion monthly users. If you are in the ecommerce niche, it can be a great source of traffic and sales for you. There’s just one problem. The only place to include a clickable link on your Instagram profile is in your … Read more
English is the most popular language on the internet with 1.1 billion internet users speaking the language. More than 860 million people on the internet speak Chinese, and more than 500 million people speak Spanish, making these three languages the top options on the internet. If your demographic speaks Chinese or Spanish, you don’t want … Read more
LinkedIn is a wonderful social platform for those in the B2B space. Once thought of as a tool for job seekers, the platform has evolved into so much more than that. You can publish content as you would on a blog, go live, tag others, create a page for your company, and more. There’s plenty … Read more
The internet is full of useful, educational, and entertaining places to spend time. Many of these places are important for brands and businesses to connect with their audience. An often-overlooked platform for making those connections is Quora. Learn how to use it for marketing to increase brand awareness and authority. What is Quora? Quora is … Read more
Video is among the most popular type of content on the internet, and with good reason. By 2022, online videos will make up more than 82% of all consumer internet traffic – 15x higher than it was in 2017. Studies show shoppers who view videos are 1.81x more likely to purchase than non-video viewers. So … Read more
When it comes to SEO, link building is a major part of the process since Google and other search engines take a look at how many sites are linking to yours. For the greatest impact, those links can’t come from just any site, but instead should come from topically related websites that have high quality … Read more
Sachs Marketing Group is a Westlake Village, California. A local SEO company based centered on providing cutting digital marketing solutions to your business including Search Engine Optimization, Social Media Development, Web Design, Mobile, Reputation Management, Conversion Testing and Optimization and Video Marketing. Our ability to provide small to midsize companies access to solutions usually available … Read more
Pinterest has launched a new visual search tool known as “Complete the Look” that recommends relevant home decor and fashion categories based on the context of an image. For instance, if a user searches for a mountain scene Pin, the platform will recommend products found in similar images, such as camping gear, hats, and so … Read more
Are people talking about your business online? Do you know what they are saying? What about how to analyze the sentiment of the conversations so you can make better marketing decisions? In this post, I’ll show you more about what sentiment analysis is and the various ways you can use it to better serve your … Read more