New and Upcoming Twitter Features You Need to Know About

New and Upcoming Twitter Features You Need to Know About - Sachs Marketing Group

There are several new and upcoming Twitter features you need to know about. Twitter continuously innovates, introducing features to enhance user experience and engagement. Recent and upcoming features include improved algorithms for more relevant content, enhanced tweet analytics for better engagement insights, new ad formats for increased visibility, and advanced tools for combating misinformation. Features … Read more

The Death of Google as We Know It

What the Death of Google Search Traffic Means for Businesses - Sachs Marketing Group

The death of Google is something digital marketers refer to a lot whenever there seems to be a major change within Google, especially in how it manages data and user privacy, impacting its core services like search and advertising. With increased regulatory scrutiny and evolving user expectations, Google may shift towards more privacy-focused models, altering … Read more

How to Boost Your Email Marketing Results

How to Boost Your Email Marketing Results

Email marketing is one of the most effective marketing channels available to business owners. That being said, email marketing success is not guaranteed. There are a number of key factors that contribute to email marketing results. This includes everything from the content of your email to the way you format it. In this article, we … Read more

The Evolution of Digital Marketing

The Evolution of Digital Marketing - Sachs Marketing Group

The evolution of digital marketing spans far and wide, from basic banner ads to sophisticated, data-driven strategies. The rise of social media platforms introduced new channels for engagement. Search engine optimization (SEO) and pay-per-click (PPC) advertising became vital for online visibility. The advent of mobile marketing and influencer collaborations further diversified the landscape. Today’s digital … Read more

6 Marketing Attribution Models That Help You Understand Conversions

6 Marketing Attribution Models That Help You Understand Conversions - Sachs Marketing Group

Six marketing attribution models help you understand conversions. Various marketing attribution models assist in understanding conversion drivers. Last-click attribution credits the final touchpoint, while first-click highlights the initial engagement. Linear models distribute credit evenly across all touchpoints, and time-decay gives more credit to recent interactions. Advanced models like data-driven attribution use machine learning to allocate … Read more

PPC Trends to Watch for in 2020

PPC Trends to Watch for in 2020 - Sachs Marketing Group

There are several PPC trends to watch for in 2020. PPC trends focus on automation and machine learning for improved ad performance and efficiency. Voice search optimization becomes crucial as voice-activated device usage rises. Audience targeting is refined, prioritizing user intent over keywords. Video ads gain prominence across platforms. Visual search evolves, offering new advertising … Read more

Sachs Marketing Group Named to the Clutch 1000

Sachs Marketing Group Named to the Clutch 1000 - Sachs Marketing Group

Here at Sachs Marketing Group, we pride ourselves on being a trustworthy, 100% in-house SEO company. Since 2010, our marketing experts have provided SEO services for dozens of huge clients, including BMW, Diamond Resorts, and the United States Air Force. We’re proud to learn that our hard work has been rewarded as Clutch has named … Read more

Bing Announces Link Penalties: SEO is Changing

Bing Announces Link Penalties: SEO is Changing - Sachs Marketing Group

Bing announces link penalties, signaling SEO is changing on the search engine. Bing’s announcement on link penalties signaled its crackdown on manipulative link practices. Penalties target unnatural links, including purchased links and participation in link schemes, aiming to ensure fair and quality search results. This move emphasizes the importance of ethical SEO practices and encourages … Read more

Top Social Media Trends to Watch in the 2020s

Top Social Media Trends to Watch in the 2020s - Sachs Marketing Group

Social media has been evolving quite drastically over the past decade. In the early days, it was all about MySpace. Facebook, launched in 2004, was limited only to college students and Google+ came and went (RIP, Google+) as Google attempted to take their slice of the pie. What began as a way to stay in … Read more

Holiday E-Commerce Tips: How to Prepare Your Site for Shopping Season

Holiday E-Commerce Tips: How to Prepare Your Site for Shopping Season - Eric Sachs SEO

There are several holiday e-commerce tips to consider this year. Successful holiday e-commerce strategies involve optimizing a website for mobile users, creating holiday-themed content, and offering special promotions. Implementing a robust email marketing campaign to highlight deals and gift ideas is crucial. Enhancing customer service with chat support and clear shipping policies can improve the … Read more

Google Site Kit 101

Google Site Kit 101 - Sachs Marketing Group

How many times have you been inside WordPress and had to go into another window to take a closer look at your Google analytics or search console data to create a plan of action for your website? Do you find yourself easily frustrated by the fact that you can’t just access the data you need … Read more

An (Almost) Exhaustive List of Social Media Abbreviations and Acronyms

An (Almost) Exhaustive List of Social Media Abbreviations and Acronyms - Sachs Marketing Group

Understanding social media abbreviations and acronyms is essential for effective communication in an out of your social media marketing department.  If you’ve been observing social media conversations, you have undoubtedly seen these acronyms and lingo. We’ve all had that awkward moment when we’re staring at something that we don’t understand. Many of the social media … Read more

Global Launch of LinkedIn Events

Global Launch of LinkedIn Events - Eric Sachs SEO

In October, LinkedIn announced the global launch of LinkedIn Events. This feature allows members to create, share, and discover professional events. This program hopes to foster offline community building and help members nurture deeper professional relationships. LinkedIn data shows the chances of people accepting connection requests on LinkedIn increases two-fold if they have attended a … Read more

Creating Personalized Content for Social Media Marketing

Creating Personalized Content for Social Media Marketing - Sachs Marketing Group

Advertising to the prospect or consumer on social media is a growing craft—and an increasing area of competition. Consumers prefer content tailored to them, making them 40% more likely to make a positive buying decision after seeing that content. With so much riding on catching the audience’s attention on social media, creating personalized content for … Read more

How to Create a Style Guide for Your Brand

How to Create a Style Guide for Your Brand - Sachs Marketing Group

Creating a style guide for your brand is essential to ensuring a smooth, deliberate, clear, and intentional message in your marketing and brand representation. Knowing how to create a style guide for your brand is a valuable skill—one you can use as an entrepreneur or in service of a corporation of any size. A successful … Read more

Google’s September 2019 Core Algorithm Update

Google's September 2019 Core Algorithm Update - Sachs Marketing Group

Google’s September 2019 core algorithm update aimed to improve the overall quality of search results. Focusing on content relevance and user intent, this update impacted website rankings across various industries. Websites with high-quality, relevant content saw improvements, while those with thin or irrelevant content experienced drops. The update underscored the importance of continually optimizing websites … Read more

Types of Content Marketing You Need

Content Marketing Types You Need - Sachs Marketing Group

There are several types of content marketing you need to effectively align your brand with your customers. These include blog posts for thought leadership, videos for engagement, infographics for easy information digest, and case studies to showcase success. Email newsletters maintain regular communication with audiences. Interactive content like quizzes and polls boost engagement, while e-books … Read more

Getting Organic Traffic That Isn’t From Google

Getting Organic Traffic That Isn't From Google - Sachs Marketing Group

Diversifying sources of organic traffic beyond Google involves optimizing for other search engines like Bing and DuckDuckGo. Social media platforms can drive significant traffic. Participating in forums and Q&A sites, guest blogging on relevant sites, and leveraging email marketing can attract visitors. Focusing on content quality and user engagement also organically builds traffic from various … Read more

Up and Coming Social Platforms to Keep an Eye On

Up and Coming Social Platforms to Keep an Eye On - Sachs Marketing Group

There are several up and coming social platforms worth monitoring including TikTok for its rapidly growing user base and creative content, Clubhouse for its unique audio-based networking, and Caffeine for live broadcasting. Platforms like Discord and Twitch, though originally gaming-focused, are expanding into wider community and content sharing spaces, offering new opportunities for engagement and … Read more

Google’s Guide to Ranking Category Pages

Google's Guide to Ranking Category Pages - Sachs Marketing Group

Google’s guide to ranking category pages emphasizes using clear, descriptive titles and meta descriptions, and ensuring content relevance to the category. High-quality, unique content on category pages can enhance user experience and SEO. Internal linking strategies should be employed to improve site navigation and page authority. **This post was selected as one of the top … Read more

Why You Need to Pay Attention to TikTok

Why You Need To Pay Attention to TIkTok - Sachs Marketing Group

When it comes to social media, Facebook, Twitter, and Instagram are probably the biggest platforms you consider. However new social media applications aren’t far behind. Younger internet users tend to shy away from traditional social media channels and look for the next big thing. TikTok is a potentially explosive social media platform that allows for … Read more

How Blockchain is Changing Digital Marketing

How the Block Chain is Changing Digital Marketing - Sachs Marketing Group

Blockchain is changing digital marketing by enhancing transparency and security in transactions. It enables more reliable customer verification, preventing fraud in advertising. Blockchain facilitates decentralized data management, giving users more control over their personal information. This shift could lead to more honest and efficient marketing practices, with potential for innovations in customer loyalty programs and … Read more

AI and Marketing: What You Need to Know

AI and Marketing: What You Need to Know - Sachs Marketing Group

Have you taken the time to think about how artificial intelligence (AI) will impact your marketing? Are you looking for AI tools you can use right now? Are you wondering why you should even bother paying attention to AI? Why Marketers Must Pay Attention to AI AI Affects Daily Life Experts predict AI will have … Read more

New Link Attributes from Google

New Link Attributes from Google - Sachs Marketing Group

Google introduced new link attributes to provide more context about the nature of links. These include ‘sponsored’ for paid or sponsored links, ‘ugc’ for user-generated content, and modifications to ‘nofollow’ attribute, used when not endorsing a linked page. These changes allow for more nuanced link categorization, aiding Google’s understanding of web page relationships and improving … Read more

Keys to Running a Successful LinkedIn Group

Keys to Running a Successful LinkedIn Group - Sachs Marketing Group

If you want to or are already using LinkedIn to connect with your ideal clients and prospects, you may want to consider running a LinkedIn Group. Why?  Starting your own LinkedIn group can be a wonderful way to increase your credibility and thought leadership while attracting a highly targeted group of people. Benefits of Managing … Read more

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