seo

8 Outdated SEO Techniques You Need to Stop Using — Now

8 Outdated SEO Techniques You Need to Stop Using Now - Sachs Marketing Group

The world of search engine optimization (SEO) is evolving at a fast and constant pace. You’d be surprised at the number of techniques “experts” used just a couple of years ago that are completely ineffective now! Advances in artificial intelligence (and Google’s algorithms) make it easier than ever for bots to identify genuinely valuable information…

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SEO and Healthcare: What You Need to Know

SEO and Healthcare: What You Need to Know - Sachs Marketing Group

It doesn’t matter if you work in a small doctor’s office or lab or for a large hospital chain; all healthcare professionals need to have an online presence. Healthcare and medical providers face a growing set of unique challenges in the SEO world because of the intense need for privacy and sensitivity they face. HIPAA…

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How the SEO Industry Evolved (And Where It’s Headed)

SEO Evolution (And Where It's Headed) - Sachs Marketing Group

The SEO industry evolved from keyword stuffing and backlink manipulation to a focus on user experience and content quality. Google’s algorithm updates have shifted the emphasis to mobile optimization, site speed, and user engagement metrics. The rise of voice search and AI technologies continues to shape SEO strategies toward more natural, user-focused content and technical…

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Why You Need to Utilize NAP to Master Local SEO

Why to Utilize NAP to Master Local SEO - Sachs Marketing Group

NAP doesn’t refer to the short sleep you love to take in the afternoon, but instead stands for Name, Address, and Phone number. It is a critical piece of the local SEO puzzle, and without it, you will have a hard time getting a business to rank well. Search engines use the NAP information to…

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How to Leverage Social Media for SEO

Social Media for SEO

  Social media development isn’t a Google ranking factor, simply because anyone can create a social profile on any number of networks at any time. A mere social presence would mean everyone would rank highly, but with the number of spam accounts out there offering zero value, it’s easy to see why the search engines…

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Sachs Marketing Group Rated #8 Top Local SEO Firm

Sachs Marketing Group is proud to announce that our company has been rated #8 top local SEO firm for both February and March 2015 by TopSEOs. TopSEOs, an independent authority on search vendors, rates local companies based on customer satisfaction, competitive advantage, and general industry knowledge. We have received the “Best in Search” award for the Local SEO…

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Sachs Marketing Group Recognized for SEO and Digital Marketing

Sachs Marketing Group Recognized for SEO and Digital Marketing | Sachs Marketing Group

Sachs Marketing Group Stands Out Among Peers Clutch is an online service that uses a rigorous and proprietary research methodology to identify leading mobile app developers, digital marketing agencies, Web developers, IT consultants and system integrators. Thanks to its careful vetting, Clutch enables potential buyers to separate the small group of elite performers from the…

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A Spooktacular Halloween for Sachs Marketing Group

A Spooktacular Halloween for Sachs Marketing Group | Sachs Marketing Group's Blog

Happy Halloween from the Sachs Marketing Group team! The SMG team enjoyed dressing up and celebrating the holiday together with a potluck lunch. Kaylee even created her own version of the Sachs Marketing Group mascot and dressed up as SMG Girl! From all of us here at Sachs Marketing Group, we want to wish you…

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Organic Search and Social Networking – The Great Crossover

Not long ago, there was a clear separation between organic search results and social media channels. Recently, that has changed dramatically. The line that used to separate these two online elements has become blurred. Google’s very advanced algorithms are picking up on what we call “Social Signals” and those signals are impacting organic search results…

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