Tag: linkedin strategy

Categories
Social Media

A Closer Look at LinkedIn Live

LinkedIn Live is a feature on LinkedIn that allows individuals and organizations to broadcast live video content to their network. This platform is ideal for hosting real-time discussions, interviews, and presentations, enabling direct engagement with professional audiences. It’s a powerful tool for thought leadership, brand promotion, and community building, offering interactive elements like Q&A sessions, which foster deeper connections and conversations within the LinkedIn community.

LinkedIn recently announced updates to LinkedIn pages including the ability to stream live video. Originally launched last year, LinkedIn live was only for individual accounts, but now it’s going to be available for pages.

You can use it on your own LinkedIn page or on your company’s profile. Either way, you decide to go, this feature has a high potential for making a major impact on your LinkedIn strategy. According to LinkedIn, those who use LinkedIn Live get seven times more reactions and 24 times more comments than users who rely on standard videos.

What is LinkedIn Live?

LinkedIn Live is the social media platform’s live streaming option. Users rely on a variety of third-party streaming tools to create their content and then broadcast it to their LinkedIn network. It’s similar to live versions of other platforms like Instagram and Facebook and that your video content goes directly to the page in real-time and people can interact with you.

Some major companies have found unique ways to make use of it. For instance, Best Buy used it to highlight an interview with the company’s CEO. Others have used it to host ask me anything sessions to interact with customers.

At this time, you can live stream on LinkedIn for up to 4 hours. Once the live stream is over, it becomes a native video on LinkedIn. after that, you can include the link in follow-up materials or promotions. Though direct sponsorship of the content remains unavailable, there is analytics information including the number of views, watch time, and unique demographics including the company’s, rolls, and locations of the viewers.

How to Create LinkedIn Live Streams

Before you can go live on LinkedIn, you must apply for approval via an online form. Once you’re approved, you’ll get an email that will point you toward the approved streaming platforms you can use. You’ll choose the one that best suits your needs and sign up for an account, then connect your service to your LinkedIn account.

From there, you’ll log into the streaming service you chose and start your live video. Be prepared to interact with viewers on LinkedIn as that’s one of the main benefits of live streaming. It’s a good idea to have a script or general outline so you can make sure your video content is helping you work towards your company’s goals on LinkedIn.

Ways to Use LinkedIn Live

Answer Questions

Perhaps the biggest benefit of using a LinkedIn Livestream compared to a standard video post is the ability to interact with your audience in real-time. If you find that you get a lot of questions from your followers are customers, you can host a live stream to answer them for your entire audience.

Introduce Staff

Putting a face to a name creates a stronger connection between the audience and the people you mention. Followers may feel more comfortable interacting with you and your team after you put a face to the name. Live video can introduce your employees with Q&A or just some basic information about each person.

Show Your Company Culture

LinkedIn is a powerful recruiting tool and can help you bring new talent to your company. Live streaming on a regular basis can help people be what it’s like behind the scenes and your company, which may make it more appealing for applicants.

Special Events

If you attend or host any special industry events, using LinkedIn life is a wonderful way to share the experience with your followers. It can make people want to attend the event in the future or share valuable information from the sessions.

Announce New Products or Services

if you want to get people excited about a big announcement for your business, you should go live to make your announcement. Promote the launch of new products or services with extra posts that lead up to the big reveal.

Demonstrate Products or Services

If your business offers products or services that require a bit of an explanation, live streams could be the perfect format. Demonstrating how to use your products or services in a video Lets people see how everything works firsthand. And because you’re alive, they can interact with you or ask you questions throughout the process in the event that something isn’t crystal clear. This is a worthwhile strategy for companies that offer software tools and related products that have a lot of features to go over.

Interview Industry Experts

If you have connections with others who have a lot of influence in your industry or with your target customers, using a live stream to interview them could be an effective strategy. They will likely share insights that are valuable to your audience and they may share it with their followers as well to help you increase your reach even more.

Discuss Industry Issues

LinkedIn is a wonderful place to make industry connections and establish yourself as an expert. Going live to discuss a trending topic in your field can help start conversations with other professionals while also giving you credibility on a variety of subjects relevant to the industry.

Start a Recurring Series

You’re likely to get more viewers in a live stream if people anticipate your content. Rather than just going to live whenever you feel like it every now and then, consider starting a series that goes live at the same time every week or month. And remember, promote it in the days leading up to the Stream. This gives people a better chance to actually be logged in when you go live especially on a platform like LinkedIn where people are not checking in as often as they would on say Facebook.

Share Tips or Tutorials

Tutorials are among the most popular format for online video because they give your audience actionable tips that will help them accomplish a specific goal. On LinkedIn, gear your tutorials toward a B2B audience with topics such as setting up an account on a new advertising platform, or editing photos for social media.

With live streaming, the possibilities are nearly endless. If you need help coming up with content ideas that you feel may resonate with your audience, look at your website analytics. What pages or areas of your website are most popular? What are the most commonly asked questions on support tickets? Do a little keyword research to find out more about questions people are asking as they relate to your industry, products, or services. Plan your live streams in advance just as you would plan any other kind of social media content for the greatest chance of success.

Categories
Social Media

Keys to Running a Successful LinkedIn Group

If you want to or are already using LinkedIn to connect with your ideal clients and prospects, you may want to consider running a LinkedIn Group. Why?  Starting your own LinkedIn group can be a wonderful way to increase your credibility and thought leadership while attracting a highly targeted group of people.

Benefits of Managing Your Own LinkedIn Group

  • You’ll be able to significantly grow your LinkedIn network which makes it easier to find or be found by your target market.
  • You can message up to 15 group members every month to whom you are not directly connected. Remember that if you are managing multiple groups, the 15 messages are split up among all of them.
  • Position yourself as an authority in your niche or on your topic
  • Create the ideal environment for interacting with clients and prospects
  • Increase your visibility. Because groups are discoverable and accessible from the LinkedIn homepage, and relevant group conversations will appear in the main feed, managing your group and help keep you at the top of mind among your target market.

To ensure your group has the power to become one of the most successful groups on the platform, you must remain committed to maintaining quality wall consistently providing value to your group members here are some tips to help you get started with your own group.

Step One: Creating Your New LinkedIn Group

Creating your LinkedIn group is fairly simple. To get started, click work at the top right navigation bar and select groups from the popup menu.

This will open a list of LinkedIn groups you belong to. Click “Create new group” in the top right corner of the page and start filling in the details of your group.

When choosing your group name, consider is the target audience you want to attract. The more focused you make your niche, the more attractive your those people when they stumble upon it.

If you’re looking to attract people from a certain geographic area, include the name of the area or the city. This way some of the keywords people will search for will make it easier to find your group when people are looking for groups to join.

Remember, your group name cannot exceed 100 characters and can only being used by one group at a time so you’ll need to create a unique group. Don’t make the mistake of starting a LinkedIn group named after your business and use it to broadcast your company updates. People who join LinkedIn groups do not want to be bombarded by your updates so reserve those updates for your LinkedIn company page or a status update on your personal LinkedIn profile.

People join LinkedIn groups to be part of a community of like-minded people where they can have conversations about things that are important to them and to the community as a whole.

It helps to remember how LinkedIn defines groups.

“LinkedIn Groups provide a place for professionals in the same industry or with similar interests to share their insights and experiences, ask for guidance, and build valuable connections.”

Keeping this goal at the front of your mind as you build your LinkedIn group will make it that much more successful.

Step Two: Branding Your LinkedIn Group

You’ll want to spend some time branding your LinkedIn group with a custom logo and cover image. This helps it look more professional which adds credibility and encourages new members to join.

Uour LinkedIn logo needs to be at least 60 by 60 pixels and square. The recommended dimensions for the group cover image are 1776 x 444 pixels. Your images need to be either in PNG or JPEG format.

Step Three: Optimize Your Group Profile

It’s also important to spend some time optimizing your group profile for search visibility. One of the main areas you’ll want to focus on is the about this group section. This allows you to define the purpose and culture of your group. There is a 2,000 character limit but you want to take advantage of as much of the space as possible.

In this space, provide people with a good idea of the content they can expect from the group. Keep in mind that when people search for groups on LinkedIn they will see only the first 200 characters or so of the about section. It will be visible beside the group name in the search results.

You only have a sentence or two to capture a potential members attention and encourage them to join the group, focus on certain key details when writing the first part of your “About this Group” section.

If you’re looking to attract a specific profession or industry, included here. Write a short sentence about what users can expect and the value they’ll gain by joining your group. Make use of specific keywords that will grab your target audience’s attention.

Take some time to consider the various rules you want to implement in your LinkedIn group. Be clear about the rules and guidelines when you set up your LinkedIn group. This ensures you will be able to maintain the integrity of your group and avoid dealing with spammers. Make sure all posts and conversations provide value and are engaging to group members.

You only have a 4,000 character limit for rules. You don’t want to make reading the rules boring and long. For example you can use rules like this:

  1. No network marketing or multi-level marketing of any kind can be promoted in this group.
  2. No political, nonprofit, or religious discussions are allowed
  3. Do not continuously repost the same message in the group over and over again.
  4. No direct sales pictures or spam is allowed. Anyone posting these kinds of content will be warned once and permanently banned upon the second infraction.
  5. Follow this basic rule of thumb: if your message does not provide a contribution of valuable, you shouldn’t post it.

These rules are short, sweet, and only take up 495 characters.

It’s important to police your group rules because if you allow people to spend the group, members will stop visiting engaging because they struggle to find the value. You may even find that lots of people start to leave your group.

All of this in mind, your group number should be encouraged to post if they offer clear value and relevance to your group’s purpose and members.

Next, you’ll set your LinkedIn privacy settings for the group. You’ll have two options standard groups which are visible in the search results. Members are also allowed to invite other members to join. Alternatively, there is an unlisted group that does not appear in LinkedIn search results and only group admins can invite members to join. generally speaking, you’ll want to choose the standard group.

Step Four: Create Seed Content

Before you start inviting members to join or promoting your group, it’s important to post content to the group. If you skip this step, people will assume that it is not active or worth their time to join. It’s up to you as to whether you create the content yourself or curated, but no matter which path you take you should carefully choose the content and make sure it is both of interest and value to your numbers.

Ideally, you should create three or four posts.  these posts can’t include things like solving a key challenge for your target market, discussing current issues a new trends in your industry or choosing topics that you want to create some discussion about using a question or by expressing your opinion.

To make sure all new and existing members always find new content of value, plan to share something new at least once a week. As the group grows and generates more interactivity, you can adjust your posting as necessary.

Step Five: Invite People to Join

With content in place, you’re actively ready to invite people to join your group. The number of LinkedIn members that can join will depend on the type of group you’ve selected.

If you selected an unlisted group, only you and any other group admins can invite people to join the group so you were in complete control of who’s in the group and how big it becomes.

If on the other hand you’ve chosen a standard group there are three ways people can join:

  • You can invite your connections based on how well they meet the membership criteria
  • Other group members can invite them
  • Members can find and request to join your group when they are looking for groups to join.

Any member of standard LinkedIn groups can invite their connections to join. Those members can also approve request to join the group.

While this approach allows you to build your group more quickly, it may also lower the quality of the group so you need to make sure where you are regularly moderating the group by accepting or denying request to join your group, blocking and deleting members who have broken the rules and removing spam.

To help mitigate this issue before it becomes unmanageable, determine membership criteria before you begin inviting people to join. Carefully review member profiles before approval and start with a smaller group and then gauge numbers before you aim to grow your group size.

The default maximum group size is 20,000 members. If you find that your group reaches close to 19,500 members and anticipate that you’ll exceed this limit while still complying with LinkedIn policies, it is possible to contact Linkedin and request that they increase your member limit.

Step Six: Promote the Group

To help your group grow faster, you can promote it by:

  • Encouraging group members to invite connections they believe would benefit from the group as well as contribute value to it.
  • Displaying the group in your profile and encouraged other members to do the same.
  • Sharing the group link with a brief summary in your email marketing messages
  • Including the group link in your email signature.

Take time to welcome new members to your group by @mentioning their name. You definitely need to do this when your group is small and just starting to grow.

To grow engagement levels ask new members to introduce themselves and tell the group what they hope to gain from the community. This helps foster a sense of community among the members.

Once things get up and running you’ll need to spend some time performing group management tasks, such as responding to members, generating new content, and moderating member requests and content.

Categories
Social Media

8 Things You Can Do to Better Utilize Your LinkedIn Profile

If you’re like a lot of other people, you might have a LinkedIn profile…but it never really sees the light of day. Maybe you log in once a year and tweak it slightly, or you log in regularly but don’t really “get” how to use it effectively.

That might be a mistake!

Professionals and business owners who don’t utilize their profiles are leaving a lot of opportunity on the table. You are missing out on incredible opportunities to network, form valuable partnerships, and maybe even find a new client or customer.

Ready to give LinkedIn another go with fresh eyes? Here are some things you can do to better utilize your account and profile.

Update Your URL

Did you know you can update your LinkedIn URL just like you can on other platforms? Taking this one step makes it easier for people to find you. Got to your main profile, click edit, and then look for the option to update your URL under your photo.

Try to use your first name and last name whenever possible. If that’s taken, add your middle initial or some sort of industry monicker. After all, it’s a lot easier to find Sachs Marketing Group or Eric Sachs (our owner) than it is to find Eric2347809.

Update Your Headline and Summary

Your little headline is going to follow you around LinkedIn, showing up everywhere you comment or post. Keep it short, sweet, and to the point, with a few concise words about what you specialize in. Save the longer description for your summary section, but try to have a little fun with it. You have a lot of space to talk about your accomplishments, but don’t let it read like a resume – inject it with a bit of personality!

Review Your Job Description

One of the biggest mistakes we see people make on LinkedIn is creating a profile with jobs – and then never updating their employment history again. We’ve received prompts from LinkedIn asking us to congratulate people on ___ number of years with a company we know they’re no longer working for. How awkward!

Make sure you treat your LinkedIn profile like a resume, keeping it up to date at all times. A three-month update schedule helps; otherwise, just update every time you experience a major change. This is also true for business accounts, too, if you keep a record of clients or partners.

One more thing: this advice applies whether you’ve moved on or not. Check from time to time to see if your responsibilities have changed and need to be updated. What you were doing on day one may be different at month six or year two. Do you have a new title or new responsibilities? Make sure they’re clear.

Clean Up Your Connections

Most people who started out on LinkedIn years ago tried to build a network of people they knew. Some of these individuals were just starting out, too, and we’re working on the same outdated advice (add as many people as you can).

This isn’t Facebook. There is no reason for you to be connected with some guy you haven’t seen since third grade unless you have something industry-specific in common. You don’t need to connect with your bestie or with your mom unless you’re confident they’re also using LinkedIn to create a proper business network. In those cases, the potential for a future connection is more important than your personal relationship.

You don’t have to accept every connection request you receive, either. Review the person’s profile, assess whether or not the connection has some quality, and consider sending a private message to the person before you make your final decision.

Actually Network with People

Let’s say you really want to work with a particular company but you aren’t sure who to connect with. Start by looking for the main business page and then follow it. You’ll likely see a list of people on LinkedIn who have noted they work for the company. Choose the ones at or near the level you’d like to network with and send a request.

Don’t send empty requests, though. Make sure you are doing your homework first. Let the person know that you’ve been following the brand on social, compliment something they’ve been doing, and let them know you’re interested in what they have coming up. This is not the time to send a sales pitch or babble on about yourself. Connect and let the content you publish speak for itself.

Check In Daily

Using the platform daily doesn’t mean you need to let it turn into a time-waster. Hop on, quickly skim your newsfeed, leave a couple of comments, share a piece you find relevant (with a thoughtful comment of your own), or create your own unique post. You can spend a little more time, but try to limit yourself to once or twice per week. That’s when you can spend more thoughtful time in group chats or publishing a full-length article right to your profile.

Publish Articles Regularly

The people networking with you on LinkedIn are looking to connect with people who stand out in their areas of expertise. Take advantage of the article publishing platform by regularly publishing opinion, news, or tutorial pieces at least a couple of times per month, if not weekly. People who appreciate your knowledge base will end up coming to you to do business, making the platform into a funnel for warm leads.

Keep an Eye on Video

As of right now, text content seems to do better on LinkedIn than any other format. This includes video content uploaded to the feed. LinkedIn is getting ready to roll out a “live” video function. We’ll be keeping an eye on how things progress and whether or not this format becomes more popular.

This new feature might not be live yet, but you can still use video on LinkedIn, even right now. Upload your videos to the site; just use YouTube or some other platform as the host. You’ll still enjoy the same benefits.

LinkedIn is a more serious social platform, but it’s a great place to have a lot of fun with industry leaders, too. Show off your knowledge (without acting cocky), be inviting and engaging, and be willing to give as much as you hope to take. Do your best to avoid sounding desperate, even if you are in need of quick work. Think of it like a microcosm of give and take; the more you give, the more you’ll get!

Categories
Social Media

7 Mistakes You’re Making on LinkedIn That Kill Your Brand Image

Regardless of where LinkedIn falls in your company social strategy, it’s a good idea to maintain a presence there. When used correctly, it can be a powerful tool for your business, going beyond recruiting to help engage customers, share internal information with your employees, and even generate sales leads.

If you’re already using a LinkedIn strategy to promote your business, you’re one step ahead, maybe. It’s possible that you’re not using it to its fullest potential, making one or more of these mistakes.

 

Incomplete LinkedIn Profiles

Check your profile for completeness, and ask your employees to do the same. If there’s something missing, fill it in. Your profiles, and those of anyone who works for your company, are an extension of your brand. If left incomplete, you’re sending a message that you’re sloppy and don’t care.

Your profiles should be a representation of your brand, as well as the products and services you provide. LinkedIn does show up in Google’s search results, but beyond results for names, you’ll see them in search results for areas of expertise and skills, too.

If a potential customer or business partner sees your profile and it’s not complete, it’s reasonable for them to believe you don’t have the right networking skills, or a professional environment. And, you never know what you could be missing out on by sending that message.

Always have your profile at 100% completeness, with a photo and background art. Individual profiles should feature a headshot, or something close to a professional headshot, while your company page should have your logo. Profiles that include a photo are viewed more frequently than those that do not. In fact, having a photo on your profile makes it seven times more likely to be found in LinkedIn search results. Adding your two most recent positions makes your profile 12 times more likely to be found. And, if that’s not enough, complete profiles are 40 times more likely to receive opportunities through the platform.

If you’re not sure what your profiles are missing, there’s a tool on LinkedIn that can help walk you through everything so you can get the most of it. At the least, you need:

  • Industry and location
  • Current position with description
  • Two past positions
  • Education
  • A minimum of three skills, though five is better
  • A profile photo
  • At least 50 connections – if you need to get started, connect your address books from Gmail and other email accounts to find people you’re already in contact with.

 

Profiles Built for Recruits Rather Than Prospects

This is specifically for you sales reps out there. I bet you’re excited because you know your profile is complete, and you know how to use LinkedIn… and you do it every day. But, stop reading right here, and open your profile in another tab. Look closely at it as you continue reading.

If you’re like most everyone else on LinkedIn, your profile includes your:

  • Job history
  • Professional achievements
  • Educational background
  • Endorsements from others in your network

That’s great and all – but there’s one problem with it – it’s built to advertise you to recruits… and not to prospects. As a sales person, you’re not like most people on LinkedIn, and your profile should reflect that.

You can put all kinds of impressive numbers on your profile, and if you’re looking for a job that’s where you should be going. Recruiters care about these numbers, but prospects don’t.

Your prospects only care about what you can and will do for them. Your sales numbers won’t do that. It only tells them you’re good at closing deals, which sends a vibe that you’re not helping their situation, but that you could be an untrustworthy shark who’s just in it for the numbers.

Now, because you’re not said untrustworthy shark, or at least I hope you’re not, here’s how to fix it:

Scrap your old LinkedIn content, and re-write it with a focus on how your sales numbers relate to your buyers. Tell a story about the other customers you’ve helped, your industry expertise (and in other industries, if you’re selling a product that targets any others.)

Say what you do, who you work with, and how your work helps them improve. Then, show numbers your work has helped your customers achieve.

This way, your prospects see the value in what you have to offer during a sales call – making it easier for you to show them why you and the product or service you offer is the solution they’ve been looking for.

As you re-write the content, don’t forget about keywords and optimizing your profiles for LinkedIn search.

 

Team Members Aren’t Networking

If your employees aren’t out there networking, you’re not expanding your reach. For each person who’s using LinkedIn to connect with others, your second degree connections outside the company have the potential to grow exponentially.

Encourage your team to connect with current and past colleagues, employers, friends, and classmates. They should also participate in relevant groups to share knowledge and expertise. New connections can come of relationships built in those groups.

It’s a good idea to monitor what your employees share on the network to follow along with company chatter. Does your company have a social media policy? If not, it’s time to create one, so everyone knows the rules they’re supposed to be playing by. If you do have a policy in place, make sure it’s adequate for LinkedIn, not just Facebook and Twitter.

 

Not Participating in LinkedIn Groups

LinkedIn has hundreds of thousands of groups, so no matter what industry you’re in, there’s at least one you could actively participate it. These group discussions are an often overlooked feature that could make a lot of difference in your overall social strategy.

You can find industry news and innovations, and share your expertise with others. It gives you a chance to interact with other people to build relationships, that could be highly useful to you in the future. The key is to genuinely participate, rather than spam the group with information about your company, products, and services. Reach out to other group members when possible, providing honest feedback and help when they ask for it. If someone is struggling with a problem you’ve dealt with before, offer your advice.

Beyond your industry, find groups related to your customers’ industries, and where your customers could be active.

 

Incomplete Company Profile

This is along the same lines of having an incomplete profile for yourself. Your company profile is a definite reflection of your brand, and should be filled out completely, with current information.

Beyond the basics, all your products and services should be featured. You want to present them so all your potential customers or clients know everything your offer. And instead of tooting your own horn, position the information to where they see how it can help them solve their problems. It’s not about you, even though it may feel that way. Make it about your prospects, and you’ll see a difference in the quality of leads you attract, and hopefully an increase in your conversion rate.

If you don’t have a company profile, go to LinkedIn right now and take care of it. I’ll be here when you get back. Not sure where to start? LinkedIn has an entire page dedicated to resources for Company Pages Best Practices to help you get started on the right foot.

Your company page should include at the very least:

  • Company description
  • Specialties
  • Industry
  • Website

Ideally, you need to optimize for search engines, so you should use highly descriptive language with appropriate keywords throughout.

To truly flesh out your LinkedIn company page, build out your products and services page. According to LinkedIn, those who build out that page have twice as many followers as those who don’t. But, your products and services page can be used for more than that – you can also use it to showcase white papers, tutorials, and case studies.

If you have a YouTube channel, you can embed customer testimonials, product demos, or a company story video, too.

Don’t forget to add a LinkedIn button to your website to make it easy for people to follow your company profile with a single click.

 

Inconsistent Company Information

It’s easy to end up with inconsistent company information, as you create your company profile and forget about it. Each time you bring on an employee, your company will likely be at a different stage, thus what’s current and correct at the time, may not be current and correct the next time someone comes on board. Over time, the information you have out there about your company becomes inconsistent.

While this may not seem like a big deal, prospects are researching companies more today than they have in the past – the internet makes it incredibly easy to do that. Think about the last time you were in the market for a big purchase. How much research did you do before you decided which companies to contact? Which vendors to shop through? And how much more research after you made your decision did you do before you actually made that purchase?

Even if you didn’t see any inconsistent information over the course of your research, imagine how you would have felt if you did. Which source of information is the right one? If the company can’t keep information consistent across all platforms, are they trustworthy? Do they deserve your business? Wouldn’t you skip that company and go to another one that has the same information available across the board? I would, and I bet you would, too.

If people see two sources of information about something and they conflict, chances are they aren’t going to take the time to investigate far enough to see which source is correct. If you want to sell your business to prospects, make sure the information is consistent across the company page, and all employee profiles. Revisit your LinkedIn profiles on a regular basis, especially when things change, so you can make sure everything is current and consistent across the board… even matching all your other social media profiles.

 

Not Searching for Connections

You should be using LinkedIn to search for connections on all levels of your business. Customers are an obvious choice, but dig deeper. Use it to find employees, suppliers, strategic partnerships, and more.

Take time every day to search for people that fit your target demographics. When you find someone that fits the bill, whatever group they fall into, look closer to see if there are any mutual connections you can use to get an invitation to connect. If you send invitations, send a personalized message, not just the generic one, that explains why you’d like to connect, and what you could bring to the table – putting the benefit to the connection ahead of your own motives. Remember, it’s not about you – it’s about them!

 

Making LinkedIn Work for You

If you’ve caught yourself in any of these mistakes, today’s the day to make a change. Start with your own profile, making sure it is not only complete, but also up to date with the most current and relevant information. As you check the profile for completeness, think about the message you’re sending with it. You’re not on LinkedIn to get hired – you’re on LinkedIn to make connections with prospects. If necessary, rewrite your profile content to reflect that.

Check employee profiles and make note of places where improvements could be made. Meet with your team to make sure everyone is aware of what changes should be made, and consider having a discussion about the ways you are currently using the platform, and how you intend to use it in the future to help your business grow.

What other tips and tricks do you have for making LinkedIn a success for you? Share them below, and be sure to connect with me on LinkedIn.

Photo credit: iStock

Exit mobile version
Skip to content