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What Is Facebook ThruPlay?

If you are using video in your Facebook Ads you’ll need to consider ThruPlay optimization and how it will affect your campaigns. In September 2018, Facebook introduced ThruPlay ad optimization for video views campaigns. Facebook considers a Thruplay when your video ad is watched to either completion or at least 15 seconds in the case … Continued

Targeting Cold Audiences With Facebook Ads

If you want to use Facebook Ads to find new customers and want to learn whom to target with cold ads, you’ve come to the right place. After you determine who to target with cold ads, I’ll help you with what to do after you’ve identified new target audiences, what kind of analysis you should … Continued

Using Power Editor for Facebook Ads

Power Editor is a Facebook advertising tool designed specifically for large advertisers who need to create, edit, and publish several ads at once, while still maintaining precision control over each of their campaign. Though a Power Editor account is a bit more complex than the standard Facebook Ads Manager, the main advantage is that new … Continued

5 Steps to Teach You How to Use Power Editor for Facebook Ads

Power Editor is a Facebook advertising tool designed specifically for large advertisers who need to create, edit, and publish several ads at once, while still maintaining precision control over each of their campaigns. Though a Power Editor account is a bit more complex than the standard Facebook Ads Manager, the main advantage is that new … Continued

Learn How to Properly Optimize Your Facebook Ads Strategy

If you’re running any kind of ad campaign on Facebook or Instagram, you could be spending way more money than you need to. Before you start running any new campaigns, take a few minutes to read through this to make sure your ads are as optimized as possible. Are your ad conversions where they should … Continued