content strategy
Improve Your Content by Avoiding Overused Stock Photos
An unbroken block of text is not user-friendly. Good spacing, layout, and font choice can go a long way towards making text look better. But you need more to keep the eye interested, especially when trying to present content online. Statistics show that readers are 80 percent more likely to read your content when it’s…
Content Marketing TED-Style
Content marketing TED-style leverages the power of storytelling to captivate and engage audiences. It involves presenting ideas in an informative, inspiring, and concise manner, akin to a TED Talk. This approach focuses on delivering value through compelling narratives, thought-provoking insights, and actionable takeaways, making complex topics accessible and memorable. It’s a dynamic way to connect…
6 Ways to Monitor Your Competition’s Content Strategy
There are several ways to monitor your competition’s content strategy. Monitoring competition involves analyzing their social media activity, blog post frequency and topics, email newsletters, and SEO strategies. Observing customer engagement and feedback on their content provides insights into what resonates with the audience. Additionally, tracking their backlink profiles and digital PR efforts can reveal…
15 Content Marketing Predictions for 2020
There’s no better time to share some content marketing predictions for 2020. Predictions for 2020’s content marketing trends included a surge in video and interactive content, emphasizing user engagement. Voice search optimization was expected to rise, alongside personalized content driven by AI and machine learning. Content authenticity and storytelling were anticipated to be key in…
Creating Personalized Content for Social Media Marketing
Advertising to the prospect or consumer on social media is a growing craft—and an increasing area of competition. Consumers prefer content tailored to them, making them 40% more likely to make a positive buying decision after seeing that content. With so much riding on catching the audience’s attention on social media, creating personalized content for…
Developing a Visual Content Strategy
Developing a strategy is complex, and for many of us, anxiety inducing. It’s not easy to figure out where to start and how to proceed. Too often, content marketers are out there working without a strategy, or working within one that is far too restrictive. When things don’t work out as planned, it’s necessary to…
7 Emergency Measures to Resuscitate a Dead Content Strategy
We’ve said it before, and we’ll say it again: content is king. A strong content marketing strategy is paramount to your online success. The New Year is only a couple of months away, which means it is time to take a cold, hard look at whether or not what you’ve been doing so far is…
What is an On-Demand Content Strategy?
In today’s fast-paced world, we consume content much differently than we did just 10 years ago. Thanks to the advent of DVR, it became easier to watch our favorite shows on our own terms, rather than at their scheduled air time. And as more people cut the cord in favor of streaming services like Netflix…
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