Content is going to be a crucial part of any digital marketer’s long-term plan. While it’s been over 20 years since Bill Gates asserted that Content is King, the statement rings true to today. Content, both the kind you create and the kind created about you, is what informs search engines on the quality and … Read more
We all know a picture tells a thousand words, but infographics are even more efficient. The right infographic can turn facts and data into arguments, turn potential leads into sure sales, and can reduce complex data points into actionable information in multiple different contexts, from product info to political activism. But infographics are still a … Read more
An unbroken block of text is not user-friendly. Good spacing, layout, and font choice can go a long way towards making text look better. But you need more to keep the eye interested, especially when trying to present content online. Statistics show that readers are 80 percent more likely to read your content when it’s … Read more
As we’re ringing in the new year, it’s becoming clearer what 2022 will have in store for us. Content marketing is ever-changing, with new trends constantly emerging on the horizon, some closer than others. While we’re likely still years away from fully matured content marketing via AR and VR (through the likes of Instagram and Metaverse), … Read more
The results are in! For at least one kind of race, that is. Content management systems, or CMSs, play a vital role in making it easier and easier for companies and individuals to develop compelling, responsive, and easily navigable websites on the Internet. We’ve made leaps and bounds in website design and convention since the … Read more
What is the true key to creating high-quality content? Is it word count? Keyword density? Or, even, originality? The answer is no, no, and surprisingly, still no. High-quality content is many things, but most importantly, it’s incredibly difficult to quantify. Google generally promotes content on the basis of a few important factors that count towards … Read more
The future of content marketing is increasingly focused on delivering personalized experiences across various platforms. As audiences seek more tailored and relevant content, marketers are shifting towards strategies that cater to individual preferences and behaviors. This evolution involves using data-driven insights to create content that resonates on a personal level, ensuring engagement and effectiveness in … Read more
If you find that your search engine optimization (SEO) efforts are lacking, it may be time to conduct a content gap analysis. This helps you find missed opportunities for your SEO strategy – and if you hire us to handle it for you – is something we’ll do on your behalf. One of the most … Read more
Research from the Content Marketing Institute shows that 91% of B2B businesses use content marketing to reach their customers. And when it comes to the b2c sector, 86% of those marketers think using content marketing is crucial to their overall digital marketing strategy. The Content Marketing Institute also shows that 72% of marketers say their … Read more
Content syndication, or publishing and promoting your original content on third party websites, is a crucial part of building authority and increasing your visibility. Whether you’re promoting articles, videos, or other kinds of content, content syndication networks are a valuable resource. They generally have large established audiences with high domain authority. Content syndication can also … Read more
You spend your time feeling like a marketing rock star. You have content routinely rolling out, traffic growth is on point, and businesses are reading your email newsletters. Then you sit in a meeting and the VP of Finance asks if all the spending is necessary. The CEO questions the time spent on these endeavors. … Read more
Pillar content, sometimes also referred to as cornerstone content, is a crucial part of your online presence. Imagine your website as a home for your business and the pillar content as the foundation the rest of the house is built upon. It is the underlying structure. Getting it right can make all the difference in … Read more
Monitoring online activity is pivotal in producing better content. By analyzing user engagement metrics, social media interactions, and search trends, content creators can identify audience preferences and pain points. This data-driven approach allows for the creation of more relevant, engaging content tailored to the audience’s interests and needs. Such targeted content enhances user experience, boosts … Read more
User interface directional cues may be either implicit or explicit – obvious like arrows or subtle things like white space that the brain picks up on subconsciously. Knowing when to use them and which ones to use is crucial to building a positive user experience. Implicit Directional Cues Implicit cues are the ones that users … Read more
COVID-19 has changed marketing in a big way, shifting focus towards digital channels as consumer behaviors and preferences evolved. Brands have adapted by increasing online presence, leveraging social media, and creating more empathetic and contextually relevant content. The pandemic emphasized the importance of agility, digital engagement, and personalized marketing strategies, leading to innovative approaches in … Read more
Content marketing TED-style leverages the power of storytelling to captivate and engage audiences. It involves presenting ideas in an informative, inspiring, and concise manner, akin to a TED Talk. This approach focuses on delivering value through compelling narratives, thought-provoking insights, and actionable takeaways, making complex topics accessible and memorable. It’s a dynamic way to connect … Read more
Here’s what 912 million blog posts tell us about content marketing: Longer posts typically generate more backlinks, a crucial factor for SEO. While most posts don’t receive external links, those with more in-depth research and unique insights do. Engaging headlines and visually appealing formats enhance shareability. These findings underscore the importance of quality, relevance, and … Read more
Effective marketing ideas to grow your business include leveraging social media for brand awareness and customer engagement. Creating valuable, SEO-optimized content establishes your expertise and improves online visibility. Email marketing, with personalized messages, nurtures leads. Collaborations with influencers can expand your reach. Offering promotions and loyalty programs encourages repeat business. Utilizing customer feedback for improvement … Read more
There are several ways to monitor your competition’s content strategy. Monitoring competition involves analyzing their social media activity, blog post frequency and topics, email newsletters, and SEO strategies. Observing customer engagement and feedback on their content provides insights into what resonates with the audience. Additionally, tracking their backlink profiles and digital PR efforts can reveal … Read more
There’s no better time to share some content marketing predictions for 2020. Predictions for 2020’s content marketing trends included a surge in video and interactive content, emphasizing user engagement. Voice search optimization was expected to rise, alongside personalized content driven by AI and machine learning. Content authenticity and storytelling were anticipated to be key in … Read more
There are several types of content marketing you need to effectively align your brand with your customers. These include blog posts for thought leadership, videos for engagement, infographics for easy information digest, and case studies to showcase success. Email newsletters maintain regular communication with audiences. Interactive content like quizzes and polls boost engagement, while e-books … Read more
Developing a strategy is complex, and for many of us, anxiety inducing. It’s not easy to figure out where to start and how to proceed. Too often, content marketers are out there working without a strategy, or working within one that is far too restrictive. When things don’t work out as planned, it’s necessary to … Read more
It doesn’t matter if you’re planning social media posts or planning to roll out new website content; no marketing strategy can be successful without a plan. You always need an organized set of goals dictating what your brand’s online message will be, how those messages will evolve throughout the year, and how they will be … Read more
You work really hard to come up with quality blog content for your website. That’s really awesome! Way too many businesses overlook their content and miss out on the incredible opportunity it brings. Unfortunately, even those of us who do focus on content forget to review older posts for relevancy now and again. And even … Read more
Which Content Types are Best for Local SEO? For local SEO, content types like local news, community events, and location-specific guides are effective. Including customer testimonials and case studies specific to the area enhances relevance. Optimizing for local keywords and integrating location-based services like Google Maps also boosts local SEO. Regularly updated, regionally relevant blog … Read more