Explore our library of search engine optimization articles and discover the SEO tips you need to boost organic rankings and traffic.
There are several FAQs for managing multiple businesses at the same address on Google My Business. These address common concerns like differentiating individual listings, handling shared phone numbers, and specifying distinct business hours. Each business needs to maintain unique, accurate information to avoid confusion and ensure a clear online presence, aiding in better search visibility … Read more
The death of Google is something digital marketers refer to a lot whenever there seems to be a major change within Google, especially in how it manages data and user privacy, impacting its core services like search and advertising. With increased regulatory scrutiny and evolving user expectations, Google may shift towards more privacy-focused models, altering … Read more
Bing announces link penalties, signaling SEO is changing on the search engine. Bing’s announcement on link penalties signaled its crackdown on manipulative link practices. Penalties target unnatural links, including purchased links and participation in link schemes, aiming to ensure fair and quality search results. This move emphasizes the importance of ethical SEO practices and encourages … Read more
How many times have you been inside WordPress and had to go into another window to take a closer look at your Google analytics or search console data to create a plan of action for your website? Do you find yourself easily frustrated by the fact that you can’t just access the data you need … Read more
Google’s September 2019 core algorithm update aimed to improve the overall quality of search results. Focusing on content relevance and user intent, this update impacted website rankings across various industries. Websites with high-quality, relevant content saw improvements, while those with thin or irrelevant content experienced drops. The update underscored the importance of continually optimizing websites … Read more
Diversifying sources of organic traffic beyond Google involves optimizing for other search engines like Bing and DuckDuckGo. Social media platforms can drive significant traffic. Participating in forums and Q&A sites, guest blogging on relevant sites, and leveraging email marketing can attract visitors. Focusing on content quality and user engagement also organically builds traffic from various … Read more
Google’s guide to ranking category pages emphasizes using clear, descriptive titles and meta descriptions, and ensuring content relevance to the category. High-quality, unique content on category pages can enhance user experience and SEO. Internal linking strategies should be employed to improve site navigation and page authority. **This post was selected as one of the top … Read more
Google introduced new link attributes to provide more context about the nature of links. These include ‘sponsored’ for paid or sponsored links, ‘ugc’ for user-generated content, and modifications to ‘nofollow’ attribute, used when not endorsing a linked page. These changes allow for more nuanced link categorization, aiding Google’s understanding of web page relationships and improving … Read more
Whenever Google changes GMB listings, you must check your listings to ensure they’re live and accurate. Google made significant changes to Google My Business (GMB) listings, enhancing the platform’s usefulness for businesses and consumers. Updates included more options for business categories, attributes, and posts, enabling businesses to provide detailed information. Enhanced features for booking services, … Read more
Google’s stance on no-follow outbound links is clear and concise. Google’s updated guidance on no-follow outbound links indicates a shift in how these links are interpreted. While originally used to combat spam and unendorsed content, no-follow links are now treated as hints rather than directives by Google’s algorithms. This change reflects Google’s advanced understanding of … Read more
Striving for SEO perfection for location pages is every SEO’s priority. However, location pages can vary depending on the industry, type of business, and location. Optimizing SEO for location pages involves using local keywords, providing comprehensive and up-to-date contact information, and integrating Google Maps. User-friendly design, local reviews, and unique content for each location page … Read more
Your help desk is a wonderful source of customer insights that everyone in your organization can learn from. Depending on how big your business is and how sophisticated your customers are, you probably have a collection of tools that allow you to: Enable customers to submit help tickets and search your knowledge base Enable customers … Read more
When it comes to SEO, link building is a major part of the process since Google and other search engines take a look at how many sites are linking to yours. For the greatest impact, those links can’t come from just any site, but instead should come from topically related websites that have high quality … Read more
Last month at Google Marketing Live, Google revealed updates for bidding controls in Google AdWords. Marketers should see those become available over the coming months as they roll out. Let’s take a closer look at what the new options are. Set Conversions at Campaign Level Until now, you’ve only been able to set conversion goals … Read more
Google Webmasters has started a new video series designed to dispel SEO myths – called SEO Mythbusting. The first episode debuted May 15th, and in it, Martin Splitt, one of Google’s Webmaster Trends Analyst speaks with his guest about how search engines work. As part of the discussion, he discusses how Google chooses relevant pages … Read more
If you’re not working in the digital marketing space, it’s easy to see why you may believe investing in pay per click, or PPC, paid search campaigns could serve you better than investing in search engine optimization, or SEO efforts. The truth is, they both serve their purpose in marketing your business, and the best … Read more
Here in sunny California, there are plenty of pools that need cleaning. If you run a local pool cleaning business anywhere in the country, your website is working for you 24/7 to draw in new business. Ranking high in local search results is important because most people will go with the first company they see … Read more
Press releases have long been a great way for businesses to get announcements about their store openings, special events or awards and recognitions circulated by the media. In the past, news outlets would either publish your press release or use it as a basis for building a bigger story. As the internet grew, publishers started … Read more
The world of search engine optimization (SEO) is evolving at a fast and constant pace. You’d be surprised at the number of techniques “experts” used just a couple of years ago that are completely ineffective now! Advances in artificial intelligence (and Google’s algorithms) make it easier than ever for bots to identify genuinely valuable information … Read more
It doesn’t matter if you work in a small doctor’s office or lab or for a large hospital chain; all healthcare professionals need to have an online presence. Healthcare and medical providers face a growing set of unique challenges in the SEO world because of the intense need for privacy and sensitivity they face. HIPAA … Read more
Technical SEO is, well, technical. Okay, sure, that’s a bit obvious, right? What isn’t always obvious, especially to laypersons, is how to address technical SEO concerns and how to fix problems when they occur. If your site is struggling, but you aren’t exactly a virtuoso in the industry, hiring an expert to help you correct … Read more
When it comes to business, sometimes you have to take risks in order to grow. In SEO and web marketing, taking risks is, well, risky business. Sometimes, it’s worth it for the sake of testing, experimentation, and growth – but you really need to know what you’re doing before you make the jump. Otherwise, your … Read more
We’ve all searched something on Google and instantly found our eyes drawn toward the featured ads at the top of the page. Depending on what platform you’re on, what you may not have noticed is the new featured snippets. They’re the boxes at the top of the search results that preview a little bit of … Read more
We all love to study and learn – that’s why so many of us got into marketing and the quickly-changing SEO market in the first place. It would be great if you could handle every aspect of your business in-house, but the reality is that SEO efforts take a lot of planning and consistent effort. … Read more
WordPress’s “fill in the blanks” style approach levels the playing field for people who don’t necessarily want to dabble in web design, but still want to take control, right out of the box. It’s insanely easy to create, roll out, track, and optimize content on the back end, all without ever needing even to touch … Read more