Eric Sachs
SEO virtuoso, CEO @Sachs Marketing Group. Focused on being of service to business owners - helping to better position them in the eyes of their audiences.
How to Improve Your Conversions
To improve your conversions on your website, focus on user experience with a clear, easy-to-navigate design. Optimize call-to-action buttons for visibility and compelling action. Test different page layouts, headlines, and content with A/B testing. Ensure mobile responsiveness and fast loading times. Personalize content to meet your audience’s needs and preferences, effectively guiding them towards making…
Google My Business Is Now Google Business Profile
Alongside a number of other changes made this year, Google continues to revise and rebrand its toolkit for online businesses and internet retailers by changing Google My Business into the Google Business Profile. While little more than a name change on the surface, a deeper dive into the announcement reveals Google’s long-term plans for Google…
Microsoft’s Partnership with Shopify
In late October, Microsoft announced Microsoft’s partnership with Shopify, marking a strategic collaboration between these tech giants. This alliance aims to expand e-commerce capabilities by integrating Shopify’s extensive merchant network with Microsoft’s vast consumer base. This partnership promises to enhance online shopping experiences, offering greater reach and efficiency for businesses and a more seamless experience…
Core Web Vitals: WordPress, Drupal, Duda or Wix?
The results are in! For at least one kind of race, that is. Content management systems, or CMSs, play a vital role in making it easier and easier for companies and individuals to develop compelling, responsive, and easily navigable websites on the Internet. We’ve made leaps and bounds in website design and convention since the…
Google Introduces New Deals Feed
Google has introduced a new Google Deals feed, an innovative addition to its Shopping tab in search results. This Google Deals feed categorizes products related to user queries, highlighting promotions, sales, and price drops. This feature streamlines the shopping experience by conveniently displaying various deals, making it easier for consumers to find and take advantage…
Facebook Rebrands: Tech Giant Is Now “Meta”
When Facebook first launched in 2004, no one had any idea of the scope it would have just a decade later, or the way it would participate in a societal shift towards digital platforms and new social technologies. In an effort to preempt future technologies this time, and build on the impact of the platform,…
Sachs Marketing Group Was Robbed
On October 6th at 2:04 am PST, Sachs Marketing Group was robbed. A burglar broke into a Westlake Village office by smashing the front door and swiftly stole a computer after overcoming an interior door lock. What Happened Actually, we were burglarized – give us a call if you would like a detailed explanation of…
Facebook’s New Tools for Businesses
Facebook’s new tools for businesses signal an exciting development for entrepreneurs leveraging the platform. Facebook’s new tools for businesses aim to enhance customer-business interactions, improve lead generation, and expand audience reach, particularly benefiting small businesses. They offer greater convenience for customers and provide businesses the ability to rapidly respond to feedback, adapt services, and initiate…
New Privacy Tools Coming to Twitter
Twitter has been one of the fastest growing social media platforms for years now, as well as a massive driver for sales, culture, and even political discourse. But the nature of the platform – driving conversations solely through short, bite-sized takes – has drawn a lot of negative attention for the platform, while simultaneously making…
How to Prevent Your Emails from Going to Spam
To prevent emails from going to spam, ensure your email list is clean and consists of opted-in recipients. Craft a clear, engaging subject line without spam triggers. Maintain a consistent sending schedule and sender name. Include a plain text version of your email, and make sure the HTML is clean and error-free. Lastly, always provide…
8 Tips on Creating High-Quality Content
What is the true key to creating high-quality content? Is it word count? Keyword density? Or, even, originality? The answer is no, no, and surprisingly, still no. High-quality content is many things, but most importantly, it’s incredibly difficult to quantify. Google generally promotes content on the basis of a few important factors that count towards…
How To Get Verified on Facebook
There are a few key takeaways for this post, namely: Getting verified can help you distinguish yourself or your brand from the rest of the competition. Getting verified is crucial to combat fake accounts and impostors. The information you use to get verified needs to be up to date. Use as many of your other…
Google Title Tag Changes: What You Need to Know
While there’s no guaranteed method to prevent Google from changing your title tags, following these best practices can reduce the likelihood of it happening. Remember, Google’s goal is to provide the best user experience possible, so creating title tags that accurately and succinctly describe your content will always be beneficial. If you spend a lot…
Best Practices for TikTok Ads
TikTok recently released some best practices for advertisers to make the most of their TikTok Ads on the app, which is one of the fastest-growing social media apps in the world, and saw exponential growth throughout 2020. If you haven’t invested in online video ads, TikTok might offer you some of the best bang for…
What Role Do Data Clean Rooms Play in a Privacy-Driven World?
We are no longer simply moving away from third-party cookies and targeted advertising – in many ways, we’ve already moved past it. As Google joined Mozilla and Apple in ending its support for third-party cookies in web browsers, the internet collectively reached a historical point in digital advertising and arrived at a post-third-party cookie world….
Google Integrates with GoDaddy
The news that Google integrates with GoDaddy is exciting for merchants interested in the benefits of two giants connecting. On July 13th, Google expanded its integration efforts to include GoDaddy merchants in the U.S., enhancing the ecommerce landscape. This move is part of Google’s broader strategy to integrate various ecommerce platforms into its Google Merchant…
Facebook iOS 14 Update: How Will It Affect Your Ads?
Facebook recently published an informative post warning marketers of certain upcoming changes to web and mobile ad campaigns as a result of Apple’s AppTrackingTransparency framework, which will prompt users to give explicit permission to apps that track them for advertising data. These changes, introduced with iOS 14, have required Facebook to respond and reassure businesses…
Personalization: The Future of Content Marketing
The future of content marketing is increasingly focused on delivering personalized experiences across various platforms. As audiences seek more tailored and relevant content, marketers are shifting towards strategies that cater to individual preferences and behaviors. This evolution involves using data-driven insights to create content that resonates on a personal level, ensuring engagement and effectiveness in…
Twitter Tests New E-Commerce Feature, Shop Module
After a harrowing 2020 and a rocky start to the new year, it seems everyone has read the tea leaves and collectively decided that if one thing took off in recent times, it’s online shopping. With targeted ads and other marketing techniques facing continuous criticism, alternative monetization is a serious consideration for the largest social…
SEO Tools Are Evolving to Keep Up with Changes
The early days of search engine optimization were as simple as paying attention to your keyword use and gaming the “algorithm” as it existed at the time – and while things have gotten a lot more complicated since then, it does kind of work out to be the same thing it’s always been: trying to…
Instagram Expands with Reels
If you were asked “what is Instagram?” and opened with the answer “it’s a photo sharing app”, you’d be forgiven for making a false assumption – or at least, one that the company is hoping to prove wrong in the near future. Opening with new features such as Instagram Shopping, and now the newly updated…
Google Announces New Ads Creative Studio
News this week is being presented by more than yet another change to the algorithm – this time, Google is making marketing headlines with the development and release of a (sort of) brand new toolkit called Ads Creative Studio. The new toolkit is designed for both creative types and marketers, with the aim of helping…
Sachs Marketing Group Named Top Social Media Marketing Company in LA on Clutch
At Sachs Marketing Group, we’re an SEO company that is focused on making our clients stand out online. Based in Los Angeles, we provide search engine optimization (SEO), social media development, web design, reputation management, video marketing, and more. With over a decade of experience, our team is proficient in most modern technologies and knowledgeable…
Facebook Launches 4 New Ecommerce Features
Facebook commerce, or F-commerce, has grown throughout the pandemic and has been a great boon to the company’s stock, even amid privacy concerns and Apple’s new policies affecting gathered user data. But that doesn’t mean the Facebook storefront feature is in trouble – instead, it’s pivoting towards rolling out features for businesses and products that…
Updates To YouTube Analytics
Growing a successful channel on the world’s largest video platform is not an easy feat, and YouTube’s relatively limited analytics features haven’t made it any easier. Some channels seem to explode in popularity overnight, while others languish for years – even with consistent uploads. There are many unknown variables regarding how YouTube recommends and promotes…
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