Eric Sachs 
Content marketing is an important part of online marketing these days with 88% of B2B marketers using it as part of their overall strategy. Content marketing costs 62% less than outbound marketing, but generates three times as many leads, and conversion rates that are nearly six times higher, making it a cost effective way to … Read more
In the early days of social media, there was major focus on the number of fans you had, which lead to an onslaught of craziness where people thought it was a good idea to buy fans. (If you don’t know why that’s a bad thing – I talked about it in this post. There’s … Read more
These days, having a stellar social presence is essential for online business growth, but simply creating profiles, getting followers, and posting whatever you want, whenever you want, isn’t enough to get there. There must be strategy, of course, but even when you operate within a strategy, there are a few things you can still … Read more
When you’re just starting out with your business, it can be hard to get eyes in front of your content. That’s where influencer marketing (connecting with influencers in your niche) can be highly beneficial. These influencers already have an established expertise and following, so building relationships with them can be just what you need … Read more
Eric Sachs joined host Matthew Gonzalez on EntHead to discuss building your client base with digital marketing, and the importance of trust and transparency. In this 28-minute episode, Eric and Matthew discuss: Conversion optimization How to strengthen your reputation with transparency and digital presence The importance of looking ahead and adapting as fast as your industry … Read more
Social media development isn’t a Google ranking factor, simply because anyone can create a social profile on any number of networks at any time. A mere social presence would mean everyone would rank highly, but with the number of spam accounts out there offering zero value, it’s easy to see why the search engines … Read more
Suppose you’re a brick-and-mortar business that serves one or more local areas. In that case, the traditional search engine optimization (SEO) approach won’t deliver the same impactful results you’d see if you were marketing on a national level. By using geographical keywords, and local SEO, you’re alerting search engines that your business is relevant to … Read more
You may think the keys to business success are quality products and services, or good marketing and promotion. The real key to success? Strong customer relationships. And one of the best ways to foster these relationships is through transparency. Keep Your Word Whatever promises you make your customers, be sure you can hold to your … Read more
Social media is one of the most powerful marketing tools for businesses of all sizes. It’s a vital piece of the relationship building equation, and can when done well, can increase profits. After all, the numbers are quite impressive: Internet users have an average of 5.54 social media accounts, and 1 million active new mobile … Read more
If you want to be successful in your online marketing ventures, having a well-documented content strategy is critical. To create a winning strategy, however, you must not only know your audience, but you must also have a plan for content distribution to get the whole thing moving. According to the B2C Content Marketing 2016: Benchmarks, … Read more
The Accelerated Mobile Pages, or Google AMP, is an open-source project designed to increase the speed at which pages load on mobile devices. Launched in February 2016, studies show websites that implement the AMP technology load anywhere between 15% to 85% faster than the same non-AMP version. Many publishers, including BBC and BuzzFeed are … Read more
Clutch.co, a leading online directory of digital marketing firms has given Sachs Marketing Group, a digital marketing agency in Los Angeles, the honor of being ranked the #1 leader for Los Angeles digital marketing agencies. Below is a chart displaying industry leaders based on their ability to deliver quality work and their focus with … Read more
Our CEO and Director of Business Development, Eric Sachs, had the pleasure of guest lecturing at California Lutheran University this week. A guest lecturer with the Marketing department at CLU, Eric regularly speaks about harnessing the power of SEO and social networking to grow businesses online. Beyond discussing the value of digital marketing during the … Read more
Clutch, a leading reviewer of professional services firms, took the time to sit down with our CEO and Director of Business Development, Eric Sachs, to discuss how Sachs Marketing Group began, what differentiates us, and what is in store for the coming years. Five key questions that Eric answers in the dialogue include: Can you … Read more
The digital marketing and SEO landscapes are ones that constantly fluctuate, and it is for this reason that marketers and SEOs must keep up-to-date on the current trends and changes within the industry. As SEO has continued to evolve over the past few years, we’ve seen the algorithms move toward “white hat” methods and reward … Read more
This October marks Sachs Marketing Group’s fifth birthday! We are thrilled to be celebrating such a significant milestone. So much has changed since we first began — and our team had a wonderful time reminiscing about SMG’s development over a birthday celebration dinner. Thank you to everyone who has been a part of the journey and helped … Read more
We are thrilled to announce that Sachs Marketing Group has been named to Entrepreneur Magazine’s Entrepreneur360 – Best Entrepreneurial Companies in America for 2015. Through surveys and data, Entrepreneur took a look at hundreds of small and medium sized businesses, highlighting “six archetypal sets of practices and characteristics that [they] believe are representative of most growth … Read more
Visit Page If you want to grow your business through digital marketing, like SEO, check out our Los Angeles digital marketing agency.
Sachs Marketing Group founder Eric Sachs was recently featured in a Forbes article regarding the difference between legitimate marketing and subtle propaganda. Search Engine Watch dubbed 2015 as “Year of the Consumer,” suggesting that consumers drive marketing demand and will be quick to take business elsewhere if they see shoddy marketing techniques and sneaky propaganda. To … Read more
TopSEOs.com has released its rankings of the top 100 agencies in SEO for the month of July, naming Sachs Marketing Group the eighth best firm. The evaluation process ranks firms for the best services across the search engine marketing industry, taking into consideration optimization, keyword selection, reporting, localization, and needs analysis. Beyond just ranking services, … Read more
When it comes to determining and implementing an SEO strategy for your business, many aspects will likely come into play. The main decision you will first need to make is whether you will manage your SEO campaign in-house or contract out to an SEO agency. For most small or new businesses, cost will be a driving … Read more
Last month, Sachs Marketing Group began hosting roundtable meetups to provide the opportunity for local business owners to get together and talk marketing strategy. Eric Sachs, our CEO and Director of Business Development, has so far discussed the techniques of SEO and social media development, as well as other digital tools for growing a business … Read more
Sachs Marketing Group Named Leading SEO Firm. Sachs Marketing Group being named a leading SEO firm highlights its excellence in delivering effective SEO strategies. This recognition reflects their expertise in optimizing websites, creating high-quality content, and enhancing online visibility. Their success in improving client rankings and driving organic traffic likely contributed to this distinguished acknowledgment … Read more
