Eric Sachs 
Google’s John Mueller is a wonderful source of information, but staying up to date with his Webmaster Central Hangouts can be hard for many of us. In a recent episode, someone asked why their meta description was being re-written. His answer helps us see a bit of why Google’s algorithm may re-write your meta descriptions. … Read more
Monitoring online activity is pivotal in producing better content. By analyzing user engagement metrics, social media interactions, and search trends, content creators can identify audience preferences and pain points. This data-driven approach allows for the creation of more relevant, engaging content tailored to the audience’s interests and needs. Such targeted content enhances user experience, boosts … Read more
User interface directional cues may be either implicit or explicit – obvious like arrows or subtle things like white space that the brain picks up on subconsciously. Knowing when to use them and which ones to use is crucial to building a positive user experience. Implicit Directional Cues Implicit cues are the ones that users … Read more
COVID-19 has changed marketing in a big way, shifting focus towards digital channels as consumer behaviors and preferences evolved. Brands have adapted by increasing online presence, leveraging social media, and creating more empathetic and contextually relevant content. The pandemic emphasized the importance of agility, digital engagement, and personalized marketing strategies, leading to innovative approaches in … Read more
There are several FAQs for managing multiple businesses at the same address on Google My Business. These address common concerns like differentiating individual listings, handling shared phone numbers, and specifying distinct business hours. Each business needs to maintain unique, accurate information to avoid confusion and ensure a clear online presence, aiding in better search visibility … Read more
IGTV ads are a monetization feature on Instagram, allowing creators to earn revenue by including short advertisements in their IGTV (Instagram TV) videos. These ads, typically lasting up to 15 seconds, are inserted at natural breaks in content, offering brands a new avenue to reach audiences. This feature not only benefits advertisers with increased visibility … Read more
Content marketing TED-style leverages the power of storytelling to captivate and engage audiences. It involves presenting ideas in an informative, inspiring, and concise manner, akin to a TED Talk. This approach focuses on delivering value through compelling narratives, thought-provoking insights, and actionable takeaways, making complex topics accessible and memorable. It’s a dynamic way to connect … Read more
LinkedIn Live is a feature on LinkedIn that allows individuals and organizations to broadcast live video content to their network. This platform is ideal for hosting real-time discussions, interviews, and presentations, enabling direct engagement with professional audiences. It’s a powerful tool for thought leadership, brand promotion, and community building, offering interactive elements like Q&A sessions, … Read more
To optimize your Twitter profile for your business or brand, start with a professional, brand-aligned profile picture and cover image. Craft a concise, impactful bio that clearly conveys your brand identity and includes relevant keywords. Utilize pinned tweets to highlight key messages or campaigns. Regularly post engaging content and interact with your audience to build … Read more
First-party data, collected directly from your audience, is vital for an effective marketing strategy. Unlike third-party data, it offers deeper insights into customer preferences and behavior, ensuring more personalized and targeted campaigns. With increasing privacy regulations and cookie deprecation, first-party data becomes even more crucial, enabling businesses to build trust and deliver relevant content while … Read more
There are several questions to boost your social media marketing. Effective social media marketing hinges on asking the right questions. These include understanding your target audience’s preferences, determining which platforms they frequent, and identifying the type of content that resonates with them. Questions about engagement metrics, such as which posts generate the most interaction and … Read more
Google says no more cookies in its announcement of the discontinuation of cookies in its Chrome browser. This move marks a significant shift in digital advertising and user privacy. Cookies, which have been essential for personalized ads, will be replaced by a new system. This change aims to enhance privacy while maintaining ad relevance, reflecting … Read more
Neuroscience in marketing delves into understanding the brain’s role in consumer decision-making. By studying neural responses to marketing stimuli, businesses can grasp how emotions and cognitive processes influence purchasing behavior. This approach enables the creation of more effective marketing strategies, tailored to how the brain perceives and reacts to advertising. It’s a fusion of science … Read more
Optimizing your online marketing plan involves a strategic blend of analytics, creativity, and technology. It’s crucial to analyze data for insights into customer behavior, adjust campaigns for maximum engagement, and utilize the latest digital tools for efficiency. Personalization, SEO, and social media integration are key components. Continual refinement based on performance metrics ensures your marketing … Read more
Here’s what 912 million blog posts tell us about content marketing: Longer posts typically generate more backlinks, a crucial factor for SEO. While most posts don’t receive external links, those with more in-depth research and unique insights do. Engaging headlines and visually appealing formats enhance shareability. These findings underscore the importance of quality, relevance, and … Read more
Effective marketing ideas to grow your business include leveraging social media for brand awareness and customer engagement. Creating valuable, SEO-optimized content establishes your expertise and improves online visibility. Email marketing, with personalized messages, nurtures leads. Collaborations with influencers can expand your reach. Offering promotions and loyalty programs encourages repeat business. Utilizing customer feedback for improvement … Read more
We are thrilled and honored to announce the news that Sachs Marketing Group is A 2020 UpCity Excellence Award Winner! Sachs Marketing Group is thrilled to officially announce that we are one of the top service providers in the United States! UpCity launched the Excellence Awards as a follow up to their local excellence awards in … Read more
Twitter offers more support to researchers for accountability. Twitter’s initiative to support researchers reflects a commitment to transparency and accountability. Providing data access helps study platform impacts on public discourse and misinformation. It includes sharing tweet datasets, user engagement metrics, and algorithm insights. This support aids in understanding social media’s role in society and developing … Read more
The California Consumer Privacy Act, or CCPA, went into effect on January 1, 2020. The law creates new consumer rights regarding access to, deletion of, and sharing of personal information that businesses collect. The law also requires the Attorney General to solicit broad public participation and adopt regulations to further the CCPA’s purposes. The regulations … Read more
Making the most of your social media calendar is essential to creating social signals around your brand. Effectively utilizing a social media calendar involves planning content, aligning posts with marketing campaigns and key dates. Regularly updating content types (images, videos, blogs) keeps the feed fresh. Timely engagement with trending topics and audience interaction is crucial. … Read more
Micro niche websites – or those that cover a small topic in only a few pages – still remain fairly popular online today. Why? Because when executed correctly, you can turn them into money-making websites pretty quickly. However, as Google seeks to provide its users with high-quality results, it can be harder to get those … Read more
There are several ways to monitor your competition’s content strategy. Monitoring competition involves analyzing their social media activity, blog post frequency and topics, email newsletters, and SEO strategies. Observing customer engagement and feedback on their content provides insights into what resonates with the audience. Additionally, tracking their backlink profiles and digital PR efforts can reveal … Read more
If you are in the e-commerce space and want to take full advantage of Instagram, you must apply for Instagram shopping and product tagging. However, if you don’t do things correctly, you could find your application has been denied. If you have been denied for Instagram Shopping and product tagging in the past, follow these … Read more
Marketing your business beyond social media involves leveraging SEO for organic search visibility, email marketing for direct customer communication, and content marketing to establish thought leadership. Networking at industry events and public relations can enhance brand presence. Collaborations and sponsorships also provide avenues for outreach, and community involvement can strengthen local connections. Social media marketing … Read more
There’s no better time to share some content marketing predictions for 2020. Predictions for 2020’s content marketing trends included a surge in video and interactive content, emphasizing user engagement. Voice search optimization was expected to rise, alongside personalized content driven by AI and machine learning. Content authenticity and storytelling were anticipated to be key in … Read more