Eric Sachs

SEO virtuoso, CEO @Sachs Marketing Group. Focused on being of service to business owners - helping to better position them in the eyes of their audiences.

Are Sponsored Giveaway Contests on Instagram Worth the Investment?

Are Sponsored Giveaway Contests on Instagram Worth the Investment? - Sachs Marketing Group

If you want to expand your Instagram presence and grow your following, you may be wondering if a sponsored Instagram contest is a good idea. While you can host it on your own account, it can be harder to gain traction if you’re just starting out. That’s why many people opt to use an influencer’s…

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Content Syndication 101

Content Syndication 101 - Sachs Marketing Group

Content syndication, or publishing and promoting your original content on third party websites, is a crucial part of building authority and increasing your visibility. Whether you’re promoting articles, videos, or other kinds of content, content syndication networks are a valuable resource. They generally have large established audiences with high domain authority. Content syndication can also…

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Exploring ToFu to BoFu: Investigating These Content Marketing Metrics

Exploring ToFu to BoFu: Investigating These Content Marketing Metrics - Sachs Marketing Group

You spend your time feeling like a marketing rock star. You have content routinely rolling out, traffic growth is on point, and businesses are reading your email newsletters. Then you sit in a meeting and the VP of Finance asks if all the spending is necessary. The CEO questions the time spent on these endeavors….

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Google Makes Effort to Combat Internet Misinformation

Google's Effort to Combat Internet Misinformation - Sachs Marketing Group

Google is now asking some searchers to “verify the facts to help others.” This feature is a new development – not available for all queries and not available for all searchers. Evidence at this point indicates that it appears to be an option for some knowledge panels. Take a look at this example shared on…

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Pillar Content 101: What, Why, and How

Pillar Content 101: What, Why, and How - Sachs Marketing Group

Pillar content, sometimes also referred to as cornerstone content, is a crucial part of your online presence. Imagine your website as a home for your business and the pillar content as the foundation the rest of the house is built upon. It is the underlying structure. Getting it right can make all the difference in…

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Does Guest Posting Matter Anymore?

Does Guest Posting Matter Anymore? - Sachs Marketing Group

Many years ago, guest posting on another person’s website was considered part of a solid SEO strategy. Not only did it get you a link from another site, but it also exposed you to other audiences. If you guest posted on another site, that site got content they didn’t have to create – and if…

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What is Page Experience?

What is Page Experience? - Sachs Marketing Group

According to Google Developers, page experience is a set of signals that measure how users perceive the experience of interacting with a web page. This is where core web vitals come in. Core web vitals are a set of metrics that measure real-world user experience or loading performance, interactivity, and visual stability of a page….

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Google Webmasters Unconference

Google Webmasters Unconference - Sachs Marketing Group

The Google Webmasters Unconference is an innovative event where the webmaster community engages with Google’s team in an open, collaborative format. Unlike traditional conferences, it features interactive sessions where attendees actively participate, suggest topics, and lead discussions. This format fosters direct communication with Google experts, enabling attendees to gain insights, share experiences, and discuss the…

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Making Use of TikTok Analytics for Business

Making Use of TikTok Analytics for Business - Sachs Marketing Group

TikTok is the world’s first major social media network that started in China and spread to the rest of the globe.  There is an international audience, comprised of more than 800 million active, diverse users. However, most of the users are under the age of 30, with 41% of users being between 16 and 24…

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8 SEO Considerations for a Smooth Transition

8 SEO Considerations for a Smooth Transition - Sachs Marketing Group

Thinking about migrating your domain to a new name? Discover the eight important SEO considerations for a smooth transition. For a smooth transition in SEO, key considerations include maintaining URL structures or implementing proper redirects, preserving and optimizing existing content, and ensuring meta tags are transferred correctly. It’s crucial to conduct thorough keyword research to…

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Why Google Rewrites Meta Descriptions and How to Avoid It

Why Google Rewrites Meta Descriptions and How to Avoid It - Sachs Marketing Group

Google’s John Mueller is a wonderful source of information, but staying up to date with his Webmaster Central Hangouts can be hard for many of us. In a recent episode, someone asked why their meta description was being re-written. His answer helps us see a bit of why Google’s algorithm may re-write your meta descriptions….

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How Monitoring Online Activity Helps Produce Better Content

How Monitoring Online Activity Helps Produce Better Content - Sachs Marketing Group

Monitoring online activity is pivotal in producing better content. By analyzing user engagement metrics, social media interactions, and search trends, content creators can identify audience preferences and pain points. This data-driven approach allows for the creation of more relevant, engaging content tailored to the audience’s interests and needs. Such targeted content enhances user experience, boosts…

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How to Use the Right Directional Cues in User Interfaces

How to Use the Right Directional Cues in User Interfaces - Sachs Marketing Group

User interface directional cues may be either implicit or explicit – obvious like arrows or subtle things like white space that the brain picks up on subconsciously. Knowing when to use them and which ones to use is crucial to building a positive user experience. Implicit Directional Cues Implicit cues are the ones that users…

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How COVID-19 Has Changed Marketing

How COVID-19 Has Changed Marketing

COVID-19 has changed marketing in a big way, shifting focus towards digital channels as consumer behaviors and preferences evolved. Brands have adapted by increasing online presence, leveraging social media, and creating more empathetic and contextually relevant content. The pandemic emphasized the importance of agility, digital engagement, and personalized marketing strategies, leading to innovative approaches in…

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Google My Business: FAQs for Multiple Businesses at the Same Address

Google My Business: FAQs for Multiple Businesses at the Same Address - Sachs Marketing Group

There are several FAQs for managing multiple businesses at the same address on Google My Business. These address common concerns like differentiating individual listings, handling shared phone numbers, and specifying distinct business hours. Each business needs to maintain unique, accurate information to avoid confusion and ensure a clear online presence, aiding in better search visibility…

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Ads for IGTV Are Coming

IGTV Ads Are Coming

IGTV ads are a monetization feature on Instagram, allowing creators to earn revenue by including short advertisements in their IGTV (Instagram TV) videos. These ads, typically lasting up to 15 seconds, are inserted at natural breaks in content, offering brands a new avenue to reach audiences. This feature not only benefits advertisers with increased visibility…

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Content Marketing TED-Style

Content Marketing TED Style - Sachs Marketing Group

Content marketing TED-style leverages the power of storytelling to captivate and engage audiences. It involves presenting ideas in an informative, inspiring, and concise manner, akin to a TED Talk. This approach focuses on delivering value through compelling narratives, thought-provoking insights, and actionable takeaways, making complex topics accessible and memorable. It’s a dynamic way to connect…

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A Closer Look at LinkedIn Live

A Closer Look at LinkedIn Live - Sachs Marketing Group

LinkedIn Live is a feature on LinkedIn that allows individuals and organizations to broadcast live video content to their network. This platform is ideal for hosting real-time discussions, interviews, and presentations, enabling direct engagement with professional audiences. It’s a powerful tool for thought leadership, brand promotion, and community building, offering interactive elements like Q&A sessions,…

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How to Optimize Your Twitter Profile for Your Business or Brand

How to Optimize Your Twitter Profile for Your Business or Brand - Sachs Marketing Group

To optimize your Twitter profile for your business or brand, start with a professional, brand-aligned profile picture and cover image. Craft a concise, impactful bio that clearly conveys your brand identity and includes relevant keywords. Utilize pinned tweets to highlight key messages or campaigns. Regularly post engaging content and interact with your audience to build…

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First-Party Data and Your Marketing Strategy

First-Party Data and Your Marketing Strategy - Sachs Marketing Group

First-party data, collected directly from your audience, is vital for an effective marketing strategy. Unlike third-party data, it offers deeper insights into customer preferences and behavior, ensuring more personalized and targeted campaigns. With increasing privacy regulations and cookie deprecation, first-party data becomes even more crucial, enabling businesses to build trust and deliver relevant content while…

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Questions to Boost Your Social Media Marketing

Questions to Boost Your Social Media Marketing - Sachs Marketing Group

There are several questions to boost your social media marketing. Effective social media marketing hinges on asking the right questions. These include understanding your target audience’s preferences, determining which platforms they frequent, and identifying the type of content that resonates with them. Questions about engagement metrics, such as which posts generate the most interaction and…

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Google Says No More Cookies

Google Says No More Cookies - Sachs Marketing Group

Google says no more cookies in its announcement of the discontinuation of cookies in its Chrome browser. This move marks a significant shift in digital advertising and user privacy. Cookies, which have been essential for personalized ads, will be replaced by a new system. This change aims to enhance privacy while maintaining ad relevance, reflecting…

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Neuroscience and Marketing: Understanding the Decision-Making Process

Neuroscience and Marketing: Understanding the Decision-Making Process - Sachs Marketing Group

Neuroscience in marketing delves into understanding the brain’s role in consumer decision-making. By studying neural responses to marketing stimuli, businesses can grasp how emotions and cognitive processes influence purchasing behavior. This approach enables the creation of more effective marketing strategies, tailored to how the brain perceives and reacts to advertising. It’s a fusion of science…

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Optimizing Your Online Marketing Plan

Optimizing Your Online Marketing Plan - Sachs Marketing Group

Optimizing your online marketing plan involves a strategic blend of analytics, creativity, and technology. It’s crucial to analyze data for insights into customer behavior, adjust campaigns for maximum engagement, and utilize the latest digital tools for efficiency. Personalization, SEO, and social media integration are key components. Continual refinement based on performance metrics ensures your marketing…

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What 912 Million Blog Posts Tell Us About Content Marketing

What 912 Million Blog Posts Tell Us About Content Marketing - Sachs Marketing Group

Here’s what 912 million blog posts tell us about content marketing: Longer posts typically generate more backlinks, a crucial factor for SEO. While most posts don’t receive external links, those with more in-depth research and unique insights do. Engaging headlines and visually appealing formats enhance shareability. These findings underscore the importance of quality, relevance, and…

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