8 Ways To Improve Rankings and Increase Traffic To Your Site

8 Ways To Improve Rankings and Increase Traffic To Your Site - Sachs Marketing Group

There are nearly two billion separate websites on the internet. Every awesome website added to the net today is the digital equivalent of a drop in the ocean. So how do you improve rankings and increase traffic to make your drop stand out? The answer still lies, as it always has, in taking advantage of … Read more

The End of Modified Broad Matching

The End of Modified Broad Matching - Sachs Marketing Group

Earlier this year, Google announced its most recent change to the way keyword match types will work. This change sees the end of the modified broad match while expanding one of the other existing match types, the phrase match. The modified broad match was introduced in 2010 and allowed advertisers to specify keywords that needed … Read more

Duplicate Content Isn’t Negatively Affecting Your Rank After All

Duplicate Content Isn't Negatively Affecting Your Rank After All - Sachs Marketing Group

For years, there’s been a debate on duplicate content – what qualifies as duplicate, and what it means for your search engine ranking. The conventional wisdom has been that when your website has duplicate content, its ranking is penalized as a result. But as of January 2021, we finally have clarification from Google, through John … Read more

Google My Business Fields That Matter

Google My Business Fields That Matter - Sachs Marketing Group

From an SEO perspective, there are several Google My Business fields that have a more significant impact than others. Key fields include accurate business name, address, and phone number (NAP), which ensure consistency across listings. Categories and attributes effectively describe services, enhancing relevance. High-quality, updated photos and regular posting of updates or offers engage users. … Read more

Clubhouse App 101: What Is It?

Clubhouse App 101: What Is It? - Sachs Marketing Group

The Clubhouse app is a social networking platform based on audio chat. Users can join virtual rooms to listen or participate in live discussions, ranging from casual conversations to expert panels on various topics. Launched in 2020, it quickly gained popularity for its unique format, enabling real-time, voice-based interaction and networking opportunities, distinguishing it from … Read more

Actionable Content Marketing Tips to Build More Traffic

Actionable Content Marketing Tips to Build More Traffic - Sachs Marketing Group

Research from the Content Marketing Institute shows that 91% of B2B businesses use content marketing to reach their customers. And when it comes to the b2c sector, 86% of those marketers think using content marketing is crucial to their overall digital marketing strategy. The Content Marketing Institute also shows that 72% of marketers say their … Read more

Instagram Guides Now Available to All Users

Instagram Guides Now Available to All Users - Sachs Marketing Group

In May, most of the country was used to the idea of working from home, with the understanding that this isolation would be indefinite. Instagram used this to launch its Guides feature, focusing on mental health. Initially, Guides were only available to certain content creators, organizations, publishers, and public figures. It allowed those accounts to … Read more

Hack Your Way to New Instagram Filters

Hack Your Way to New Instagram Filters - Sachs Marketing Group

Did you know that Instagram is hiding a large selection of filters from you? Did you know there’s a way for you to quickly and easily access your favorites? Let’s go beyond using filters in your feed posts, to discovering filters in your reels and stories, as well as different filters for each image within … Read more

What is a Foldable Web?

What is a Foldable Web? - Sachs Marketing Group

A Foldable Web refers to designing websites adaptable to foldable devices, such as smartphones and tablets with foldable screens. This trend matters for web design and digital marketing as it requires responsive layouts that seamlessly adjust to varying screen sizes and orientations. It ensures optimal user experience and engagement across these emerging devices, becoming crucial … Read more

The Myth of Intuitive Design

The Myth of Intuitive Design - Sachs Marketing Group

If you’ve been in web design and digital marketing for any length of time, you’ve undoubtedly heard the phrase intuitive design. What does it actually mean?  I’m here to tell you why this phrase doesn’t make sense and ways we can better approach design solutions. What’s the Definition of Intuitive? According to Merriam-Webster,  intuitive means, … Read more

Instagram Saves are the New Super Like

Instagram Saves are the New Super Like - Sachs Marketing Group

Likes are a thing of the past. Saves are where it’s at – and brands like yours need to pay attention. Instagram has been testing the removal of likes for a while now, which left brands scrambling, at first, to find a replacement success metric. That success metric is here – the private “saves” metric. … Read more

Are Sponsored Giveaway Contests on Instagram Worth the Investment?

Are Sponsored Giveaway Contests on Instagram Worth the Investment? - Sachs Marketing Group

If you want to expand your Instagram presence and grow your following, you may be wondering if a sponsored Instagram contest is a good idea. While you can host it on your own account, it can be harder to gain traction if you’re just starting out. That’s why many people opt to use an influencer’s … Read more

Content Syndication 101

Content Syndication 101 - Sachs Marketing Group

Content syndication, or publishing and promoting your original content on third party websites, is a crucial part of building authority and increasing your visibility. Whether you’re promoting articles, videos, or other kinds of content, content syndication networks are a valuable resource. They generally have large established audiences with high domain authority. Content syndication can also … Read more

Exploring ToFu to BoFu: Investigating These Content Marketing Metrics

Exploring ToFu to BoFu: Investigating These Content Marketing Metrics - Sachs Marketing Group

You spend your time feeling like a marketing rock star. You have content routinely rolling out, traffic growth is on point, and businesses are reading your email newsletters. Then you sit in a meeting and the VP of Finance asks if all the spending is necessary. The CEO questions the time spent on these endeavors. … Read more

Pillar Content 101: What, Why, and How

Pillar Content 101: What, Why, and How - Sachs Marketing Group

Pillar content, sometimes also referred to as cornerstone content, is a crucial part of your online presence. Imagine your website as a home for your business and the pillar content as the foundation the rest of the house is built upon. It is the underlying structure. Getting it right can make all the difference in … Read more

What is Page Experience?

What is Page Experience? - Sachs Marketing Group

According to Google Developers, page experience is a set of signals that measure how users perceive the experience of interacting with a web page. This is where core web vitals come in. Core web vitals are a set of metrics that measure real-world user experience or loading performance, interactivity, and visual stability of a page. … Read more

Google Webmasters Unconference

Google Webmasters Unconference - Sachs Marketing Group

The Google Webmasters Unconference is an innovative event where the webmaster community engages with Google’s team in an open, collaborative format. Unlike traditional conferences, it features interactive sessions where attendees actively participate, suggest topics, and lead discussions. This format fosters direct communication with Google experts, enabling attendees to gain insights, share experiences, and discuss the … Read more

8 SEO Considerations for a Smooth Transition

8 SEO Considerations for a Smooth Transition - Sachs Marketing Group

Thinking about migrating your domain to a new name? Discover the eight important SEO considerations for a smooth transition. For a smooth transition in SEO, key considerations include maintaining URL structures or implementing proper redirects, preserving and optimizing existing content, and ensuring meta tags are transferred correctly. It’s crucial to conduct thorough keyword research to … Read more

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