What is a Full-Service Digital Marketing Agency?

A full-service digital marketing agency is a one-stop shop for all your digital marketing needs, offering a range of services to improve your online presence and grow your business. This could include SEO, content marketing, social media management, email marketing, PPC advertising, web design, and more, all under one roof.

Trying to juggle the many tasks of digital marketing while running your business can be overwhelming. Between website maintenance, SEO (search engine optimization), content marketing, paid advertising campaigns, and social media activity, it won’t be long before you drop the ball, which could cost your business customers.

Fortunately, this is where a full-service digital marketing agency can help.

A full-service digital marketing agency offers a wide range of digital marketing services and consists of a larger team of specialists who work together to help achieve your objectives online and grow your business.

What is a Full-Service Digital Marketing Agency?

A full-service digital marketing agency is a one-stop shop for all your digital marketing needs, offering a range of services to improve your online presence and grow your business. This could include SEO, content marketing, social media management, email marketing, PPC advertising, web design, and more, all under one roof.

From strategic planning and creative production to media buying, data analytics, and beyond, full-service agencies cover every facet of digital marketing. They are typically composed of specialists across various fields, from SEO and content marketing to web development, social media management, and more.

This approach gives businesses the advantage of having their digital marketing strategy managed under one roof, promoting better coordination and synergy among different marketing channels.

What Services Do Full-service Digital Agencies Offer?

Full-service digital agencies offer an array of services aimed at enhancing a business’s digital presence, driving more traffic, increasing conversions, and maximizing revenue.

Here are some of the primary services that full-service digital agencies typically offer:

• SEO (search engine optimization)
• PPC (pay-per-click) advertising
• Social media management and advertising
• Web design and development
• Content marketing
• Email marketing
• Reputation management

By providing a comprehensive suite of services, they can address every aspect of digital marketing, making them an excellent choice for businesses seeking a holistic approach.

A key advantage of this is that all these services are integrated, allowing for a coordinated and synergistic strategy where each component complements and amplifies the others.

What is an Example of a Full-service Strategy?

Understanding the full scope of what a full-service digital marketing agency offers becomes clearer with a real-world example.

A mental health center wanted to extend its outreach and attract more clients in the Los Angeles area. The center was looking for a solution that provided a comprehensive, coordinated strategy to achieve this and chose to partner with a full-service digital agency (in this case. Sachs Marketing Group).

As a part of its strategy, the mental health center invested in the following services:

• SEO
• PPC
• Web design and development
• Social media marketing

If the center had opted to work with niche agencies for these services, it would have needed to engage with four separate firms. This would have demanded significant time and effort from their team, which was a key reason for their decision to partner with our full-service marketing agency. By collaborating with us, the mental health center could launch a coordinated, multifaceted strategy for increasing its outreach and patient base.

Additional benefits that emerged from working with our agency included an increase in qualified leads and conversion rates. These outcomes illustrate the efficiency and effectiveness of a full-service agency in action.

How Much Do Full-Service Digital Marketing Services Cost?

The cost of hiring a full-service digital marketing agency can vary greatly, depending on the services required and the size of the business.

Costs can range from a few hundred to several thousand dollars a month. However, considering the wide array of services you get and the potential for a significant return on investment, many businesses find this a cost-effective solution.

Here are a few factors that determine how much a full-service:

• The scope of services needed
• The agency’s experience
• The agency’s service deliverables
• The service turnaround time
• The size of your company
• The complexity of your strategy
• The complexity of your goals
• The duration of the partnership (fixed or ongoing)

For example, if your company invests in SEO and PPC only, it will probably cost less than investing in SEO, PPC, social media management, and reputation management.

The average cost for digital marketing services ranges from $2500 to $12,000 per month. This varies from agency to agency, so it’s one of the best questions to ask a digital marketing agency before you make a decision.

If you would like a more accurate cost estimate, contact Sachs Marketing Group and request a free proposal.

The Benefits of Partnering with a Full-Service Digital Marketing Agency?

Outsourcing your digital marketing to an agency can streamline your marketing efforts. It provides an integrated approach to digital marketing, allowing for better coordination and strategy. You also benefit from a team of specialists who are experts in their respective fields, ensuring that each aspect of your marketing strategy is handled professionally.

There are numerous compelling reasons to engage the services of a full-service web agency.

Streamlined Communication: Having all your digital marketing needs handled by one agency facilitates seamless coordination and communication. This unified approach means that your strategies across different platforms will be aligned, reinforcing your brand message and maximizing impact.

Consistency: With all aspects of your digital marketing in the hands of a single agency, there will be consistency in the voice, aesthetic, and quality of content across all channels. This consistency strengthens brand identity and fosters trust among your audience.

Cost-Effective: Hiring a full-service web agency can be more cost-effective than working with multiple specialized agencies. It often leads to better package deals and savings due to the scale of operations.

Access to a Wide Range of Skills and Expertise: Full-service agencies house a team of experts with diverse skills spanning SEO, content marketing, social media marketing, PPC, email marketing, and more. As a result, you benefit from a broad spectrum of expertise, which can be challenging to achieve with an in-house team or multiple, specialized agencies.

Understanding of the Bigger Picture: Full-service agencies can look at your business from a holistic perspective, understanding how different marketing channels influence each other and contribute to overall business objectives. This holistic view allows for the crafting of integrated strategies that can deliver better results.

Ease of Scaling: As your business grows, a full-service digital marketing agency can adapt to your changing needs. Whether you need to ramp up certain services or introduce new ones, having a single, flexible agency makes the scaling process smoother.

In essence, the appeal of using a full-service web agency lies in its capacity to provide comprehensive, coordinated, and customized strategies that can drive business growth.

FAQs

We hear from many business owners who are interested in the differences between working with a full-service digital marketing agency and working with a niche agency.

Here are some of the most frequently asked questions we hear and our answers.

What is a full-service digital agency?

A full-service digital agency provides comprehensive marketing services, managing all aspects of a company’s online presence. It employs a multidisciplinary team that covers every aspect of digital marketing, such as SEO, social media, content creation, website design, email marketing, and more.

What services does a full-service digital marketing agency offer?

Full-service digital marketing agencies offer a wide array of services, including search engine optimization (SEO), pay-per-click advertising (PPC), social media management, content marketing, email marketing, website design and development, e-commerce solutions, and online reputation management.

Why use a full-service marketing agency?

Using a full-service marketing agency ensures consistent branding and messaging across all platforms. They offer a holistic approach to your digital strategy, with seamless coordination among various marketing channels. It’s cost-effective, as hiring one agency can be cheaper than multiple specialized ones, and it enables access to a broad range of skills and expertise.

How much does full-service marketing cost?

The cost of full-service marketing varies widely, depending on the scope of services, the agency’s expertise, the complexity of your needs, and the duration of the engagement. Prices can range from a few thousand to several tens of thousands of dollars per month. It’s best to get a customized quote from agencies for an accurate estimate.

Get the Benefits of a Full-Service Digital Marketing Agency

Are you ready to streamline your digital marketing efforts and grow your business?

Our team at Sachs Marketing Group can provide all the digital marketing services you need. With our expertise and integrated approach, we can help you achieve your marketing goals and get a significant return on your investment.

Contact us today to learn more about our services and how we can help your business.

Conclusion

Now that you know what a full-service digital marketing agency is, the next step is choosing a digital marketing agency that offers what you need to reach your goals.

In the ever-changing landscape of digital marketing, a full-service digital marketing agency can be an invaluable partner.

By providing a wide range of services and an integrated approach to marketing, they can help your business thrive in the digital world. Whether you’re a small business owner or a large corporation, considering a full-service digital marketing agency can be a game-changer for your business.